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  • Hub You - IT Marketing: Measuring the Response

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    ys to do it:

    1. Drive them to a specific URL so that you know how many people went to the website.

    2. Ask them when you talk to them on the ph

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    A really important part of the whole IT marketing effort is tracking and measuring. In this article, you'll learn how it’s really important to track what the response is and ultimately you want to track how many of the responses converted into sales.

    At the absolute minimum, you want to see what kind of inquiries come in from the different marketing vehicles. For example, if you have a seminar, how many registrants were from a chamber flyer? How many were from a small newspaper ad? How many were from doing some outbound telemarketing yourself?

    Measuring Response is very important. Here are some ways to do it:

    1. Drive them to a specific URL so that you know how many people went to the website.

    2. Ask them when you talk to them on the ph

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    the response is and ultimately you want to track how many of the responses converted into sales.

    At the absolute minimum, you want to see what kind of inquiries come in from the different marketing vehicles. For example, if you have a seminar, how many registrants were from a chamber flyer? How many were from a small newspaper ad? How many were from doing some outbound telemarketing yourself?

    Measuring Response is very important. Here are some ways to do it:

    1. Drive them to a specific URL so that you know how many people went to the website.

    2. Ask them when you talk to them on the ph

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    of inquiries come in from the different marketing vehicles. For example, if you have a seminar, how many registrants were from a chamber flyer? How many were from a small newspaper ad? How many were from doing some outbound telemarketing yourself?

    Measuring Response is very important. Here are some ways to do it:

    1. Drive them to a specific URL so that you know how many people went to the website.

    2. Ask them when you talk to them on the ph

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    ere from a small newspaper ad? How many were from doing some outbound telemarketing yourself?

    Measuring Response is very important. Here are some ways to do it:

    1. Drive them to a specific URL so that you know how many people went to the website.

    2. Ask them when you talk to them on the ph

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    ys to do it:

    1. Drive them to a specific URL so that you know how many people went to the website.

    2. Ask them when you talk to them on the phone where they heard of you.

    3. Have them call a specific phone number with a request.

    4. Use different response vehicles with different marketing vehicles. For example, the postcards offer a reduced price IT audit and the newspaper ad offers a free seminar.

    IT Marketing: Some Real Numbers

    So let’s say for argument’s sake we’re mailing 1,000 postcards to 1,000 law offices in the area with some kind of offer like attending a seminar, getting a free report, getting a free needs analysis. I want to know out of those 1,000 postcards how many resulted in an inquiry.

    Let’s say for arg

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.iadvice.info/article/28161/iadvice-IT-Marketing-Measuring-the-Response.html">IT Marketing: Measuring the Response</a>

    BB link (for phorums):
    [url=http://www.iadvice.info/article/28161/iadvice-IT-Marketing-Measuring-the-Response.html]IT Marketing: Measuring the Response[/url]

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