Hub You - Business

Business Plans - The Rules of Business Plans (Funding Plans)
In our efforts to find out why 99% of business plans are typically rejected, numerous venture capitalists, investors, bankers, and investment bankers have let us in on the things they look for. When the following rules are broken, it becomes a simple thing for the professionals to spot, thus helping them save time by quickly weeding out the business plans they will dump.Follow these rules and give your business plans

up prices on your phone bill?

"Here's how a farmer from 1908 can help you save $34.95 on your phone and internet bill each month."-----

That would have stopped me from tossing the brochure into the trash can. I'd have at least opened it up to find out how a farmer from nearly a century ago can help me save money today.

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A Switch That Works
As the saying goes, if at first you don’t succeed, try, try again. In the case of serial entrepreneur Alex Zoghlin, it seems that each venture gets a little better. His fifth and latest technology venture, Chicago-based G2 SwitchWorks, specializes in low-cost distribution services for the travel industry. The software G2 produces is a boon to travel suppliers and sellers, enabling a savings of up to $11 per ticket in customer serv

I recently switched phone companies. The cover of the brochure below had nothing to do with it.
In fact, I had already seen this flyer two or three times. It was only after a colleague praised the company that I eventually called them. After questioning them for about five minutes, I decided it would be well worth my while to change phone companies.
But, like I said, it had nothing do with the flyer the mailman dropped two months ago. Here's why…
Headlines Represent 80% Of The Success Of Any Ad
The message on the front of the brochure…
"Finally, you have a choice for local phone service!"
This doesn’t speak to any immediate needs or emotions of the target audience. Personally, whether or not I get to choose my local phone company isn't causing me much agony.
If you want people to open up the brochure and read then a more direct message about the meaningful difference you offer needs to be made. What is prospect's problem or need that your product or service can solve? What "keeps them up at night?"
Curiosity is also another powerful approach…
In Wightman's case, the company was started by a farmer in 1908. As it says beautifully on the back of the brochure, "I got tired of waiting for a phone, so I started my own company." The farmer angle fits in with the caring-customer service angle. Something like…
-----Tired of paying marked-up prices on your phone bill?
"Here's how a farmer from 1908 can help you save $34.95 on your phone and internet bill each month."-----
That would have stopped me from tossing the brochure into the trash can. I'd have at least opened it up to find out how a farmer from nearly a century ago can help me save money today.
Specific Numbers
Seeking Help
Where does the time go? Billable time. As a consultant, your practice may be doing reasonably well; you’re charging $100-150 an hour. As an independent consultant, you’re probably also doing everything from grinding the coffee to editing the umpteenth draft of your brochure.To understand where you spend your time, list and categorize all your activities into clerical, professional and other suitable groups. Calculat
ies.
But, like I said, it had nothing do with the flyer the mailman dropped two months ago. Here's why…
Headlines Represent 80% Of The Success Of Any Ad
The message on the front of the brochure…
"Finally, you have a choice for local phone service!"
This doesn’t speak to any immediate needs or emotions of the target audience. Personally, whether or not I get to choose my local phone company isn't causing me much agony.
If you want people to open up the brochure and read then a more direct message about the meaningful difference you offer needs to be made. What is prospect's problem or need that your product or service can solve? What "keeps them up at night?"
Curiosity is also another powerful approach…
In Wightman's case, the company was started by a farmer in 1908. As it says beautifully on the back of the brochure, "I got tired of waiting for a phone, so I started my own company." The farmer angle fits in with the caring-customer service angle. Something like…
-----Tired of paying marked-up prices on your phone bill?
"Here's how a farmer from 1908 can help you save $34.95 on your phone and internet bill each month."-----
That would have stopped me from tossing the brochure into the trash can. I'd have at least opened it up to find out how a farmer from nearly a century ago can help me save money today.
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Preparation is Key
Interviewing for a new job, or a promotion, can be a stressful situation. However, Preparation is the KEY! When preparing for that all important interview, take time to reflect upon your career experiences; and look for at least five good examples of your accomplishments and challenges--we will call them "bragging points".Make a list of these "bragging points", and then write a short summary about each situation. Become
ce. Personally, whether or not I get to choose my local phone company isn't causing me much agony.
If you want people to open up the brochure and read then a more direct message about the meaningful difference you offer needs to be made. What is prospect's problem or need that your product or service can solve? What "keeps them up at night?"
Curiosity is also another powerful approach…
In Wightman's case, the company was started by a farmer in 1908. As it says beautifully on the back of the brochure, "I got tired of waiting for a phone, so I started my own company." The farmer angle fits in with the caring-customer service angle. Something like…
-----Tired of paying marked-up prices on your phone bill?
"Here's how a farmer from 1908 can help you save $34.95 on your phone and internet bill each month."-----
That would have stopped me from tossing the brochure into the trash can. I'd have at least opened it up to find out how a farmer from nearly a century ago can help me save money today.
Specific Number
Should You Buy A Franchise Business?
It is a well known fact that as the population increases then the number of people wanting to go into business increases –obvious but true.This is despite the fact that a large amount of businesses fail within the first two years.Ideally one would like to purchase a business for less than it takes to create one – this is not always easy and can take as much effort as the former.So just how does one take the ch
Curiosity is also another powerful approach…
In Wightman's case, the company was started by a farmer in 1908. As it says beautifully on the back of the brochure, "I got tired of waiting for a phone, so I started my own company." The farmer angle fits in with the caring-customer service angle. Something like…
-----Tired of paying marked-up prices on your phone bill?
"Here's how a farmer from 1908 can help you save $34.95 on your phone and internet bill each month."-----
That would have stopped me from tossing the brochure into the trash can. I'd have at least opened it up to find out how a farmer from nearly a century ago can help me save money today.
Specific Number
Laminators Emerge with new Electronic Technology
As new technologies continue to change the look of today’s classrooms and media centers in the educational and business community, the laminator continues to be a fundamental and intricate part of these centers. In most cases you will find at least one roller laminator or pouch laminator in every public school and even in most colleges.Now today’s laminators have certainly surpassed those of the past with the evolution of e
up prices on your phone bill?
"Here's how a farmer from 1908 can help you save $34.95 on your phone and internet bill each month."-----
That would have stopped me from tossing the brochure into the trash can. I'd have at least opened it up to find out how a farmer from nearly a century ago can help me save money today.
Specific Numbers = Believability
The comment in the red circle: Instead of saving "hundreds", a specific number would be more believable. Such as…
-----"Linda Meyers saved $348.98 last year after switching to…"-----
The more believable, the more people will be willing to read it.
Picture: The image of the lady on the phone could also be smaller. Always make your headline bigger--it contains the message that will sell your product or service.
But you know why this picture doesn't work for me? It's the same as any other phone company's brochure. Smiling faces on the phone.
On the back of the brochure they have a sepia picture of Mr. Wightman from the early 1900s. Now there's an image that resonates more with this audience. The company is presenting themselves (inside the brochure) as a local phone company that cares about people. So why present yourself in the same way as the nation-wide elites?
The farmer angle speaks to me of "down-to-earth" community values.
The current image is just another phone service with a pretty woman.
The Truth About Brochures…
Sure, maybe everybody won't go crazy over the farmer angle. But you don't need everyone to be raving fans. If your brochure works on even 1 out of 100 people who read it, your response rate could double or triple.
You see, most brochures have a response rate of 1 in 10,000. Good money

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Hub You - Why Smiling Faces Are Not Enough To Win The Modern Prospect

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