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Hub You - How To Boost Your Small Business Marketing Efforts With Cheap Business Cards
The Challenge: Pregnant Girls Memory ProblemsHave you heard the stories of pregnant women who have walked into shops but then forgot what they came to purchase? Then there is the folklore story about the pregnant woman who actually forgot how to drive whilst she was midway through a journey. Terrified she stopped right in the middle of an intersection. Whist pregnancy memory l
3. Consider a CD business card. How could you use a CD-ROM
For the last year I have monitored the declining financial condition of SCO as they bleed away cash on both ill-advised litigation and ill-conceived products. In the past week various news organizations have belatedly followed my lead, speculating on when SCO's death knell will sound.Given the financial inevitability of SCO's demise, the more interesting question is "who mig
Because they're so tiny, many business owners overlook the small business marketing opportunities that exist with business cards to position their product or service in the mind of potential customers. Using the space well (design, content and graphics) as well as how you distribute them are all key elements on making the best of your business card.
And, for just a few cents more, you can add color, put them on CD...and make them magnetic, too.
Here are five tips to improve your business cards:
1. Stick with horizontal design. Many folks think that making the design vertical will make it stand out. Well it does, but in the wrong way. People organize their business cards in the standard horizontal fashion. Making yours differently frustrates them. Think of this: if your prospect has a stack of business cards offering similar services, and yours is the one thy have to flip-and-turn to read -- they are likely to bypass it. With business cards you only have a few seconds to grab their attention.
2. Try a full color business card. If you are are a florist, an artisan, or an interior designer (as examples), then perhaps a photo or other graphics an be best displayed in a full color business card. If your service has a "before and after" photo, that also can be a great way to demonstrate your services.
3. Consider a CD business card. How could you use a CD-ROM
Most small businesses in many communities spend thousands of dollars each year in advertising that may not pull in customers like it should. And then there are the small advertising opportunities, which it seems do great and cost hardly anything. Consider if you will advertising in a high school booster club’s program. Perhaps it is for the football team or the high school band.ial customers. Using the space well (design, content and graphics) as well as how you distribute them are all key elements on making the best of your business card.
And, for just a few cents more, you can add color, put them on CD...and make them magnetic, too.
Here are five tips to improve your business cards:
1. Stick with horizontal design. Many folks think that making the design vertical will make it stand out. Well it does, but in the wrong way. People organize their business cards in the standard horizontal fashion. Making yours differently frustrates them. Think of this: if your prospect has a stack of business cards offering similar services, and yours is the one thy have to flip-and-turn to read -- they are likely to bypass it. With business cards you only have a few seconds to grab their attention.
2. Try a full color business card. If you are are a florist, an artisan, or an interior designer (as examples), then perhaps a photo or other graphics an be best displayed in a full color business card. If your service has a "before and after" photo, that also can be a great way to demonstrate your services.
3. Consider a CD business card. How could you use a CD-ROM
How Companies Are Like FamiliesLike a family, a company is a group of people who have an ongoing relationship with one another. Companies have several things in common with families:1. Families have distinct ways of communicating and degrees of togetherness. For example:• Communication may be overt or covert.• Relationships tend to be enmeshed (too close;
1. Stick with horizontal design. Many folks think that making the design vertical will make it stand out. Well it does, but in the wrong way. People organize their business cards in the standard horizontal fashion. Making yours differently frustrates them. Think of this: if your prospect has a stack of business cards offering similar services, and yours is the one thy have to flip-and-turn to read -- they are likely to bypass it. With business cards you only have a few seconds to grab their attention.
2. Try a full color business card. If you are are a florist, an artisan, or an interior designer (as examples), then perhaps a photo or other graphics an be best displayed in a full color business card. If your service has a "before and after" photo, that also can be a great way to demonstrate your services.
3. Consider a CD business card. How could you use a CD-ROM
Postcard printing may not seem much to some people. Postcards are not as expensive or rare to find unlike some objects. It is not something that most people would want to collect or buy on a whim, unless one is on a traveling trip.But there lies the potential and the strength of postcard printing which some people may overlook. Even in today’s modern world, there are just some
2. Try a full color business card. If you are are a florist, an artisan, or an interior designer (as examples), then perhaps a photo or other graphics an be best displayed in a full color business card. If your service has a "before and after" photo, that also can be a great way to demonstrate your services.
3. Consider a CD business card. How could you use a CD-ROM
Managers face the difficult task of giving advice and criticism. Both of these tasks threaten to damage professional relationships if not handled properly. While giving critical feedback is a necessary evil, there are those who, as one philosopher said, “find fault as if it were buried treasure.” Using the appropriate words, watching the order and placement of your language as wel
3. Consider a CD business card. How could you use a CD-ROM business card format for your business? Turn your brochure or catalog into an interactive format. Offer audio, video or photographic samples of your products or services. Use the CD business card as a premium or gift to a prospect or customer. CD-ROM business cards are also available in shapes, too. For example, if you are a real estate agent, you can order CD business cards in the shape of a house. A shaped CD business card can really grab attention.
4. Use the back of the card. Running out of space? Consider printing the back-side of your card (it usually doesn't cost too much more to print the back side in one color). Or consider the folded card style (where the card is twice the size and folded down the middle -- along the longer side). This style allows you to list more of your specific services you offer on the inside. Just make sure that you put the pertinent contact information on the outside, so your prospective customer can easily and quickly find out how to contact you.
5. Make your message stick with magnetic business cards. This format usually has some color and will generally give you the opportunity to plaster your prospects' refrigerators with your sales message. Consider making it even more useful by maki
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