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Hub You - Choose Your Words Carefully
Many people purport to show how you can take charge of your career change, but few of them have the personal experience or credibility to convince you that it is possible.Many others would even try to tell you that it can't be done, but that is just their lack of imagination. All that you really need is some expert help and your own desire to make it happen.When you know what is involved, you can use a very direct a
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.<
Have you caught the fantasy-baseball bug yet? When asked to join a friend’s fantasy league this year, I accepted, not knowing what was required. I knew I was in trouble when my friend told me he had spent over 20 hours dissecting his team, position-by-position, and searching other rosters for possible trading partners. I didn’t even know my team’s name, let alone how to access the league’s Website! Here’s the point.
Choosing the right words is essential for crafting professional business communications. Would you be satisfied with almost closing a sale or almost getting a promotion? Do your marketing materials urge customers to almost contact you? Then why settle for the almost right words?
Your writing will be most effective if you select words that express your ideas exactly. Strive for precision. Edit to ensure that every word does necessary work and that you have chosen words for their sound and feel as much as their meaning.
Improve your next newsletter, corporate report or promotional brochure by choosing words that are bright, brief and bold.
Be Bright
Choose words with clear meaning. Don't say stentorian when you can say loud. Don't say perspicacious when you can say keen. Use words to communicate with your readers, not to impress or confound them.
Resist the allure of corporate jargon, which is trendy and often confusing. A colleague once thanked me for “flexing during our interface and taking it offline.” To this day I’m not sure what that means, but it made me feel like a computer!
Edit your writing for corporate-speak like competencies, achievables and value-add. Your reader will understand skills, goals and benefits just fine, and your writing will be stronger and more professional.
Be Brief
Unless your circumstance requires a formal, academic writing style, choose the shortest word that can do the work. Don’t acquire when you can buy. Don’t investigate what you can check. Whenever possible, use your staff instead of utilizing your personnel. Brevity keeps your writing fresh and appealing to your reader.
How can you make your writing brief but not under-written? Pay attention to the goal and context of your writing. Consider your readers, your position relative to them, and what you want to accomplish with your writing. Are you offering sales training tips or a medical opinion? Are you writing a press release or summarizing a clinical trial? Be brief within the context of your communication.
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.
Yes, it’s still possible to be upwardly mobile in America: it’s called a career in sales.Sales jobs come in all shapes and sizes. From the lowest telemarketer to the global strategic accounts managers, sales is what makes a company successful.Today, the need to find sustaining careers is a hot topic for everyone in the labor force. Yet, every business owner I know is constantly lamenting the lack of good, effective
Improve your next newsletter, corporate report or promotional brochure by choosing words that are bright, brief and bold.
Be Bright
Choose words with clear meaning. Don't say stentorian when you can say loud. Don't say perspicacious when you can say keen. Use words to communicate with your readers, not to impress or confound them.
Resist the allure of corporate jargon, which is trendy and often confusing. A colleague once thanked me for “flexing during our interface and taking it offline.” To this day I’m not sure what that means, but it made me feel like a computer!
Edit your writing for corporate-speak like competencies, achievables and value-add. Your reader will understand skills, goals and benefits just fine, and your writing will be stronger and more professional.
Be Brief
Unless your circumstance requires a formal, academic writing style, choose the shortest word that can do the work. Don’t acquire when you can buy. Don’t investigate what you can check. Whenever possible, use your staff instead of utilizing your personnel. Brevity keeps your writing fresh and appealing to your reader.
How can you make your writing brief but not under-written? Pay attention to the goal and context of your writing. Consider your readers, your position relative to them, and what you want to accomplish with your writing. Are you offering sales training tips or a medical opinion? Are you writing a press release or summarizing a clinical trial? Be brief within the context of your communication.
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.<
Before we get into the record specifications for billing oxygen claims, we're going to briefly discuss what is involved with oxygen billing and what it covers. In spite of what a lot of people think, it's more than just the oxygen itself. Oxygen billing, as a part of medical billing itself, is one of the most widely billed items.Part of the reason for this is because of the number of smokers we have in the United States,
Resist the allure of corporate jargon, which is trendy and often confusing. A colleague once thanked me for “flexing during our interface and taking it offline.” To this day I’m not sure what that means, but it made me feel like a computer!
Edit your writing for corporate-speak like competencies, achievables and value-add. Your reader will understand skills, goals and benefits just fine, and your writing will be stronger and more professional.
Be Brief
Unless your circumstance requires a formal, academic writing style, choose the shortest word that can do the work. Don’t acquire when you can buy. Don’t investigate what you can check. Whenever possible, use your staff instead of utilizing your personnel. Brevity keeps your writing fresh and appealing to your reader.
How can you make your writing brief but not under-written? Pay attention to the goal and context of your writing. Consider your readers, your position relative to them, and what you want to accomplish with your writing. Are you offering sales training tips or a medical opinion? Are you writing a press release or summarizing a clinical trial? Be brief within the context of your communication.
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.<
Wikipedia states that “Change management is a structured approach to change in individuals, teams, organizations and societies that enables the transition from a current state to a desired future state.”So, why is it that the implementation of change breaks down so often in organisations?Kurt Lewin postulated that there are 3 broad stages to change; these being:· Unfreezing (i.e. planning and preparation)
How can you make your writing brief but not under-written? Pay attention to the goal and context of your writing. Consider your readers, your position relative to them, and what you want to accomplish with your writing. Are you offering sales training tips or a medical opinion? Are you writing a press release or summarizing a clinical trial? Be brief within the context of your communication.
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.<
In an ideal world, each person would find his highest and best uses to society and apply himself to them.He’d be paid in a manner that is precisely commensurate to his contributions.He’d happily dispatch himself to work on time because he would appreciate how blissful it is to be well matched to one's job.As a manager, you wouldn’t have to push him or cajole or entreat him to do his best, because he’d gladly
Promotional writing, in particular, must be both brief and specific in order to motivate consumer action. For example,
“Our sales training workshops are superior.”
Brief but not specific. Tell me what makes them superior.
“Our sales training workshops are innovative, relevant, interactive, motivational, challenging, memorable, progressive, fun”, etc.
Brief and specific. Now I’m interested in your workshops.
Be Bold
Writing boldly means never having to say you're “very”. Instantly become a better writer by treating “very” as a virus that weakens and sucks the life out of your words.
Very interesting, very important, very well-supported. Edit ruthlessly and replace every “very” with a word that can stand on its own. Riveting, seminal, airtight... these are words that your reader will feel and remember.
Precision is habit-forming. As you choose your words more carefully you will become more attuned to the nuances of language, and your writing will be clear and powerful. Choose wisely and you will achieve more with less: less words, less time and less demand on your reader.
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