‘Fusion Marketing’ is simply the newest label. The important thing is, especially for a small to medium sized business owner, this is a marketing method that can quickly deliver at least 6 benefits to your business:

• Receptive prospects

• Instant credibility for your product or service

• Solid source of quick cash flow

• High percentage of sales per prospect

• Repeat business

• Minimal expense

This might require some new thinking on your part. The reason is simple. A key to successful marketing today is in embracing the concept. of ‘cooperation’ vs. what we usually think of in business, ‘competition’.

Fusion Marketing can be summed up this way: ‘credibility by association.’

When a credible person or organization becomes a ‘fusion marketing’ partner, allowing you to contact their base of customers, and in effect, endorsing your business, the potential customers set aside much of their skepticism about your business or your offer. They know and likely trust the business person or organization endorsing you. The odds of success skyrocket.

So how do you put Fusion Marketing into action for your business?

Depending on the type of business you are in, there will be differences and distinctions, but here’s a general idea.

1. Write a hard-hitting sales letter about your product, idea or service.

2. Locate businesses who sell to your target market.

3. Ask the owner to send your letter to their customer list with a cover letter typed on their company stationary. (This letter introduces you, tells of the benefits of your products or services and urges readers to review your enclosed letter.)

4. In exchange, the host business receives a percentage of gross sales. (How much depends on small-ticket vs. big-ticket items and net profits, but even splitting the net profits is usually worth it. It depends. Negotiate your best deal, but make it worthwhile for both of you.)

5. Make sure that your offer is ‘special’ and not available to regular purchasers.

6. Test the letters to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly,<

p>

• High percentage of sales per prospect

• Repeat business

• Minimal expense

This might require some new thinking on your part. The reason is simple. A key to successful marketing today is in embracing the concept. of ‘cooperation’ vs. what we usually think of in business, ‘competition’.

Fusion Marketing can be summed up this way: ‘credibility by association.’

When a credible person or organization becomes a ‘fusion marketing’ partner, allowing you to contact their base of customers, and in effect, endorsing your business, the potential customers set aside much of their skepticism about your business or your offer. They know and likely trust the business person or organization endorsing you. The odds of success skyrocket.

So how do you put Fusion Marketing into action for your business?

Depending on the type of business you are in, there will be differences and distinctions, but here’s a general idea.

1. Write a hard-hitting sales letter about your product, idea or service.

2. Locate businesses who sell to your target market.

3. Ask the owner to send your letter to their customer list with a cover letter typed on their company stationary. (This letter introduces you, tells of the benefits of your products or services and urges readers to review your enclosed letter.)

4. In exchange, the host business receives a percentage of gross sales. (How much depends on small-ticket vs. big-ticket items and net profits, but even splitting the net profits is usually worth it. It depends. Negotiate your best deal, but make it worthwhile for both of you.)

5. Make sure that your offer is ‘special’ and not available to regular purchasers.

6. Test the letters to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly,

Top 7 Steps to Protect your Computer from Hurricanes
Having lived in West Central Florida for the past 15 years, I’ve been given some insight into the sometimes scary reality of Mother Nature. This past summer I’ve had the displeasure of meeting four characters, first hand...Charley, Frances, Jeanne and Ivan. Yes, I’m talking about Hurricanes.For all the advantages one has with personal computers or a high-tech home office setup, there are huge disad

to contact their base of customers, and in effect, endorsing your business, the potential customers set aside much of their skepticism about your business or your offer. They know and likely trust the business person or organization endorsing you. The odds of success skyrocket.

So how do you put Fusion Marketing into action for your business?

Depending on the type of business you are in, there will be differences and distinctions, but here’s a general idea.

1. Write a hard-hitting sales letter about your product, idea or service.

2. Locate businesses who sell to your target market.

3. Ask the owner to send your letter to their customer list with a cover letter typed on their company stationary. (This letter introduces you, tells of the benefits of your products or services and urges readers to review your enclosed letter.)

4. In exchange, the host business receives a percentage of gross sales. (How much depends on small-ticket vs. big-ticket items and net profits, but even splitting the net profits is usually worth it. It depends. Negotiate your best deal, but make it worthwhile for both of you.)

5. Make sure that your offer is ‘special’ and not available to regular purchasers.

6. Test the letters to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly,

Rewarding Failure
Wallace Malone is retiring as vice chairman from Wachovia Corporation with a sweet and juicy departure package worth at least $135 million. This amount probably will be increased (grossed up) so the poor fellow will not have to fret over paying any income tax on the $135. Incredible, even for doing a good job, though one arguably could make a moral case for such a payment. But what about those who fail?p>

1. Write a hard-hitting sales letter about your product, idea or service.

2. Locate businesses who sell to your target market.

3. Ask the owner to send your letter to their customer list with a cover letter typed on their company stationary. (This letter introduces you, tells of the benefits of your products or services and urges readers to review your enclosed letter.)

4. In exchange, the host business receives a percentage of gross sales. (How much depends on small-ticket vs. big-ticket items and net profits, but even splitting the net profits is usually worth it. It depends. Negotiate your best deal, but make it worthwhile for both of you.)

5. Make sure that your offer is ‘special’ and not available to regular purchasers.

6. Test the letters to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly,

To Be - (Customer-Focused) or Not to Be - What a Question
This is the first in a series of short articles about understanding why customer focus is strategically important, what it means to be truly customer-focused and how to create or improve customer focus in your organization. This article presents a simple business case for the strategic importance of creating greater customer focus. Many excerpts are taken from the book, That’s Customer Focus! We hope

epends on small-ticket vs. big-ticket items and net profits, but even splitting the net profits is usually worth it. It depends. Negotiate your best deal, but make it worthwhile for both of you.)

5. Make sure that your offer is ‘special’ and not available to regular purchasers.

6. Test the letters to a smaller list before you get into the bigger numbers. Try two versions and track the results of each.

Why go to all of this trouble? It’s simple. Done correctly, such ‘fusion’ projects generate 200% to 600% more profit than if you simply sent your sales letter to the same list yourself.

There are numerous variations on this basic description. You can mail a sequence of letters, not just one. Or, instead of asking for the ‘big sale,’ you can ask for a small trial commitment or a request for additional information. Get creative.

Using this same idea on the Internet might involve finding owners of ezines that are sent to a desirable target market. Approach the owners in the same way. See what you can negotiate with them. Either way, the concept of ‘endorsements’ is very powerful, and worth your efforts to find such partners.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/27877/iadvice-How-To-Generate-200-to-600-More-Profit-With-Fusion-Marketing.html">How To Generate 200% to 600% More Profit With 'Fusion Marketing'</a>

BB link (for phorums):
[url=http://www.iadvice.info/article/27877/iadvice-How-To-Generate-200-to-600-More-Profit-With-Fusion-Marketing.html]How To Generate 200% to 600% More Profit With 'Fusion Marketing'[/url]

Related Articles:

Retail Fasteners

Retail fasteners are available at any hardware store in the market and on the Internet. There are myriad varieties of fasteners ranging from tiny washers to huge bolts and nuts that are used in industries. Fasteners can be made from plastic and steel and the use that they are put through dictate the type of raw material used for manufacturing them.

Your Answer to 'Tell Me About Yourself' at Job Interviews

'Tell Me About Yourself' is the most popular way for hiring managers to start most one-on-one interviews; get this right and the rest of the interview will fall into place. Yet so many people just don't get it right and perhaps lose out because of that. Here is how you can deal with it.

How to Quit a Job?

Leaving a job is often a difficult step. Sure, there is the exciting opportunity to do something different, but if have been with an employer for over a year this can become an emotional step. People leave jobs for various reasons.

Bookmark it: