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  • Hub You - Targeting Your B2B Lead Generation Efforts

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    Following the fallout from major corporate crashes such as Enron and Worldcom, stricter compliance legislation has been introduced around the world to ensure that business managers and principals are more accountable for their actions.The latest compliance standards focus on greater accountability and control in key business processes – most importantly document flows and data management.There are two central aspects to enforcing compliance:• The corporate duty of care in enforcing standards• The need for legal protection in the event of litigation or a disputeNon-compliance is not an option, companies risk stiff fines and executives
    es the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have—a great working relationship. Rank t
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    When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business lead generation efforts will be a success or a failure.

    Begin by creating lists that rank your current customers in three categories:

    Gross revenue. Place the largest companies at the top of the list and the smallest at the bottom.

    Profitability. List from “most profitable” to “least profitable.” Keep in mind that the most profitable are not necessarily those with the most gross revenue.

    Fit. Which companies represent the best fit for what you are selling? This ranking is more subjective than the first two. It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have—a great working relationship. Rank th

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    The one place where many entrepreneurs stumble and fall is in the basic management of their business. Being successful in any business venture requires at least a minimal amount of management skill.The most important thing is to keep track of your money! Knowing where your money is being spent, and how effective those expenditures are in generating revenue will often mean the difference between success and failure. At the very least, keep track of your cash flow on a regular basis - cash in, and cash out. No business on the planet can survive without knowing what their financial status is at all times.Keeping records is a big pain…but not keeping records
    es will determine if your business-to-business lead generation efforts will be a success or a failure.

    Begin by creating lists that rank your current customers in three categories:

    Gross revenue. Place the largest companies at the top of the list and the smallest at the bottom.

    Profitability. List from “most profitable” to “least profitable.” Keep in mind that the most profitable are not necessarily those with the most gross revenue.

    Fit. Which companies represent the best fit for what you are selling? This ranking is more subjective than the first two. It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have—a great working relationship. Rank t

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    enue. Place the largest companies at the top of the list and the smallest at the bottom.

    Profitability. List from “most profitable” to “least profitable.” Keep in mind that the most profitable are not necessarily those with the most gross revenue.

    Fit. Which companies represent the best fit for what you are selling? This ranking is more subjective than the first two. It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have—a great working relationship. Rank t

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    ble are not necessarily those with the most gross revenue.

    Fit. Which companies represent the best fit for what you are selling? This ranking is more subjective than the first two. It identifies the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have—a great working relationship. Rank t

    Employment Strategies - The Hidden Workforce
    Are you attracting the best employees to your workforce? Do you have a well developed plan to seek out and attract the highest caliber of prospective employees, and if so, are you overlooking a very large and growing source of quality recruits?The number of articles appearing in the news in recent years alluding to the scarcity of qualified workers seems to grow every week. Companies are spending a significant amount of money trying to attract, hire, train and retain a quality workforce. They advertise in newspapers, hold job fairs, hire employment services, saturate the online job banks and canvas the universities, but are you neglecting a highly qualified a
    es the companies you know well, those with business you understand, those that are fun to work with, those you understand best and those with which you have—or could have—a great working relationship. Rank these companies in order, descending from the best fit.

    Your ideal customers are those that are at, or near, the top of all three lists. While reviewing your existing customers, consider the following questions:

    • What industries are they in?

    • Are they small, medium or large businesses?

    • Where are they located geographically?

    • What is their Standard Industrial Classification (SIC) code?

    • What are the titles or job functions of their decision-makers?

    This information will help you focus your efforts to find similar companies and decision-makers to target with your b2b marketing efforts. Determine what is unique about these leads so that you can find more like them.

    In addition to looking at your current customer base, review your company’s internal expertise and credent

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