Hub You - Business

Ready, Set, Advertise
Most of us are impatient; we want our advertising to spark an immediate sales increase. That's equivalent to giving a builder one week to construct a three-bedroom home without a blueprint. Think of the planning process as drawing a blueprint for your advertising campaign structure. First you design the framework, next you fill in the

partner

* Do joint calls into prospects

* Produce co-branded materials

* Add each others links/information to your website

“A partnership that creates or adds value to the vision and goals of all parties that also adds or creates value for their current or potential customers. The value created would not have been possible if either party had solely operated on their own.”

Joint ventures, strategic alliances or partnerships can all add another dimension to your business. Joint Ventures are one slice of the marketing pie. They can help you grow your revenue, relationships and knowledge. You need creative thinking, good planning and careful selection in who and why you link up with appropriate Joint Venture partners so that both parties gain mutual benefit.

1. Someone/Company who sells into your market and does something completely different to you

3. Someone/Company that does exactly what you do and has a different slant/different skills

* If your target audience/niche is veterinary practices and you offer marketing to that niche a good Joint Venture partner might be someone that offers accountancy for veterinary practices

* If your target market is SMEs and you offer process consultancy you might partner with a HR specialist who niches in SMEs

* If your target market is Blue Chip Software companies you could joint venture with suppliers to those companies e.g. component parts companies

So what types of Joint Venture activities can help you in your consultancy/business?

* Co-host networking events where you invite clients/prospects of both your businesses.

* Provide hot referrals through recommending your existing clients to your joint venture partner

Multi million pound/dollar companies use strategic alliances to great effect and gain huge profits and profile from those partnerships. Think of oneworld or STAR – 2 airline alliances each consisting of 7 and 15+ airlines which among them cover the whole globe! The Ford Motor Company has a strategic alliance with UPS the global delivery service. Choices: Lessons from Prison - Consequences from Ethical Choices: A Daily Memoir-October 3rd
With over ten years behind me since I walked into Federal Prison, I can clearly see the effects of the choices we make. We can wander in the illusion of life and think that we have eluded the consequences of our choices, but those consequences are inescapable. Whether in our personal life or in business, the choices we make on a daily basis willlp you grow your revenue, relationships and knowledge. You need creative thinking, good planning and careful selection in who and why you link up with appropriate Joint Venture partners so that both parties gain mutual benefit.