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  • Hub You - It's the Marketing that Counts

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    was dying. After much deep root and branch change, which is another s
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    Many years ago I went into one business as CEO. The Business was losing ?1m annually. Casually wandering around (listening and communicating) I asked a member of the sales team, "how do we find our customers?" Reply "we don't, everyone knows (name of company)". That business was dying. After much deep root and branch change, which is another s
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    ng ?1m annually. Casually wandering around (listening and communicating) I asked a member of the sales team, "how do we find our customers?" Reply "we don't, everyone knows (name of company)". That business was dying. After much deep root and branch change, which is another s
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    ng) I asked a member of the sales team, "how do we find our customers?" Reply "we don't, everyone knows (name of company)". That business was dying. After much deep root and branch change, which is another s
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    ?" Reply "we don't, everyone knows (name of company)". That business was dying. After much deep root and branch change, which is another s
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    was dying. After much deep root and branch change, which is another story, it did not die but I am sure you get my point.

    Whether you are CEO of a multinational or a one person business, without a marketing strategy, your products and services will not reach any one.

    Central to that strategy is communication - using it to attract c

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