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Hub You - Your Ideal Customers: Do You Know Who They Are?
The last few years have seen a change in the estate planning market. The apparent determination of President Bush and the Republican majority in Congress to do away with the estate tax has made marketing estate planning more difficult.Most estate planning attorneys know there a
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good picture of your ideal client or is that picture a little fuzzy around the edges? Do you know who they are and what
Now that you’re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an advertising plan (see that issue again or sign up so you don’t miss an issue), it’s time to think
The boys decided they were so successful they wanted to repeat the event. I informed them that this time they would have to pay for the lemonade themselves. They began worrying that the cost would eat into their profits too much. I casually suggested Kool-Aid would be cheaper. Their reply was not so casual.
“If we use Kool-Aid, we won’t get the grown-ups,” my son insisted. “They’re where the money is.”
At first I laughed, but after thinking about his response, I became very impressed. This seven-year old kid knew instinctively who his ideal customer was: adults who buy a drink and tell him to keep the change. He also knew that if he sold Kool-Aid, the adults would be less likely to buy. It wasn’t that he didn’t want to sell to the kids on the street, he just knew he’d make more money selling to the adults.
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good picture of your ideal client or is that picture a little fuzzy around the edges? Do you know who they are and what
Picture this - clean, smooth, hairless bodies! Doesn't that sound appealing? What more, that you can permanently free yourself from waxing, tweezing and shaving? Well laser is the solution!Laser hair removal has become the rule of the day. This therapy is defined as "epilation
The boys decided they were so successful they wanted to repeat the event. I informed them that this time they would have to pay for the lemonade themselves. They began worrying that the cost would eat into their profits too much. I casually suggested Kool-Aid would be cheaper. Their reply was not so casual.
“If we use Kool-Aid, we won’t get the grown-ups,” my son insisted. “They’re where the money is.”
At first I laughed, but after thinking about his response, I became very impressed. This seven-year old kid knew instinctively who his ideal customer was: adults who buy a drink and tell him to keep the change. He also knew that if he sold Kool-Aid, the adults would be less likely to buy. It wasn’t that he didn’t want to sell to the kids on the street, he just knew he’d make more money selling to the adults.
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good picture of your ideal client or is that picture a little fuzzy around the edges? Do you know who they are and what
Business coaches need to be excellent listeners and hearers. During business coaching sessions, considerable time is spent with the coach asking questions and then listening to responses from those people being coached. And what business coaches hear many times are client confession
“If we use Kool-Aid, we won’t get the grown-ups,” my son insisted. “They’re where the money is.”
At first I laughed, but after thinking about his response, I became very impressed. This seven-year old kid knew instinctively who his ideal customer was: adults who buy a drink and tell him to keep the change. He also knew that if he sold Kool-Aid, the adults would be less likely to buy. It wasn’t that he didn’t want to sell to the kids on the street, he just knew he’d make more money selling to the adults.
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good picture of your ideal client or is that picture a little fuzzy around the edges? Do you know who they are and what
In order to run a profitable business in the competitive world today, it is very essential for a business to have instant access to clients, information and potential future liasons. The dependibility on computers has increased to a point that any transaction without the invlovement o
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good picture of your ideal client or is that picture a little fuzzy around the edges? Do you know who they are and what
What are meeting minutes?Minutes provide a summary of what was discussed at a meeting, what actions were agreed, who will action any issues and by when. They also contain a list of those present at the meeting and apologies for absence.Why do you need meeting m
That got me thinking. How many “grown-ups” with full time businesses are as focused on their ideal client? Do you have a good picture of your ideal client or is that picture a little fuzzy around the edges? Do you know who they are and what they buy? When you add a new product or service, do you think about how your ideal client will react to this new offering?
Even though there were more kids on the street and they would be willing to buy lemonade or Kool-Aid, my son knew he needed to get the adults in order to make more money. So if you haven’t done so in a while, go over your customer list. Figure out who the most profitable customers are. Find out what motivates them to buy from you. If you’re not sure, ask. Make a list and write it down.
Once you know who your “lemonade” customers are and what motivates them, you can start using this information to create marketing materials that specifically target them. It’s not that you necessarily want to get rid of your “Kool-Aid” customers, you just want to start attracting more “lemonade” customers.
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