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Hub You - Want to Be a Client Magnet? Try This Little Used Technique
Why A Company Brochure Is The Right Tool To Increase Sales er, now telling me that they do not accept American Express and I would need to pay in another manner. Not a big deal and I gave her another credit card. Once she had the information, she said “goodbye” and hung up the phone.In this day and age its often the way that new companies looking to minimise business start up costs turn to the internet in order to advertise their business and products. All very well, but neglecting to promote your company with a traditional printed brochure as well could effectively kill your business before you've had a chance to get going.Create a good feeling and see those smiles turn into hard cashWhat we mean by 'good feeling' is something to feel in the hand and get excited by. By employing a good brochure designer and making the best use of creative brochure design, you are up to 10 It obviously wasn’t my day to call v The Marriage of BPM and Six Sigma I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them.Companies are just discovering the benefits of combining BPM and Six Sigma. Ideal for enhancing the long-term performance of business processes, the BPM/Six Sigma union helps companies better characterize, understand, and manage entire value chains. It also helps companies improve control and predictability of corporate business processes and generate sustainable enterprise improvements in performance levels.BPM aligns processes across an enterprise using technologies to provide visibility and management at any point in a business process. BPM and associated technologies help model data flow, people, The person who answered the phone (not the owner) sounded as if my call were an interruption in her day (ever have this happen to you?). She was not pleasant and wanted to get me off the phone as quickly as possible. She was able to answer my question and off I went – not feeling appreciated and not feeling valued. So be it. I went about my day and needed to contact another vendor to see if I could use an American Express card for payment as their invoice didn’t state. This should have been a minute-long phone call. It wasn’t. The accounts payable person – also apparently having a rough day based on her tone – told me that they did indeed accept Amex. “Great – more points!” is what I thought and happily gave her all the information. About an hour later my phone rang. It was the same woman, clipped tone and no sense of friendliness whatsoever, now telling me that they do not accept American Express and I would need to pay in another manner. Not a big deal and I gave her another credit card. Once she had the information, she said “goodbye” and hung up the phone. It obviously wasn’t my day to call ve Can Sending Business Christmas Cards Really Be Effective
Business Christmas cards are an economical way to show appreciation and send your best wishes for the holiday season to current customers as well as to cultivate relationships with prospective clients. After all, business is all about relationships so anything you can do to strengthen or create them with customers is definitely good for your company. Your customers will feel valued and important knowing you took time out of your busy schedule to remember them at this special time of year.There are several things to keep in mind when choosing and sending your personalized business Christmas cards:f my call were an interruption in her day (ever have this happen to you?). She was not pleasant and wanted to get me off the phone as quickly as possible. She was able to answer my question and off I went – not feeling appreciated and not feeling valued. So be it. I went about my day and needed to contact another vendor to see if I could use an American Express card for payment as their invoice didn’t state. This should have been a minute-long phone call. It wasn’t. The accounts payable person – also apparently having a rough day based on her tone – told me that they did indeed accept Amex. “Great – more points!” is what I thought and happily gave her all the information. About an hour later my phone rang. It was the same woman, clipped tone and no sense of friendliness whatsoever, now telling me that they do not accept American Express and I would need to pay in another manner. Not a big deal and I gave her another credit card. Once she had the information, she said “goodbye” and hung up the phone. It obviously wasn’t my day to call v Create an Event at Your Trade Show . I went about my day and needed to contact another vendor to see if I could use an American Express card for payment as their invoice didn’t state. This should have been a minute-long phone call. It wasn’t.Trade show conferences are gathering spots for favored clients, client prospects, industry leaders, as well as competitors. Trade show visitors, however, have hectic schedules. They are busy attending educational industry seminars, networking with their colleagues, learning about new products and seeing first-hand the latest innovations in their specific fields. But it is also important to note that trade show attendees have unscheduled times of the day and evening when they can pick and choose what they’d like to do. This is your company’s golden opportunity to entertain and educate trade show attendees The accounts payable person – also apparently having a rough day based on her tone – told me that they did indeed accept Amex. “Great – more points!” is what I thought and happily gave her all the information. About an hour later my phone rang. It was the same woman, clipped tone and no sense of friendliness whatsoever, now telling me that they do not accept American Express and I would need to pay in another manner. Not a big deal and I gave her another credit card. Once she had the information, she said “goodbye” and hung up the phone. It obviously wasn’t my day to call v How To Handle Customer Billing Snafus rough day based on her tone – told me that they did indeed accept Amex. “Great – more points!” is what I thought and happily gave her all the information.Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This client has been difficult in the past, so I'd rather not deal with him until I absolutely have to. My partner, on the other hand, thinks we should call the client and let him know what's going on before sending the bill. What do you think? -- Louis K.A: I think your partner is right. If you think this client has been difficult to deal with in the past just wai About an hour later my phone rang. It was the same woman, clipped tone and no sense of friendliness whatsoever, now telling me that they do not accept American Express and I would need to pay in another manner. Not a big deal and I gave her another credit card. Once she had the information, she said “goodbye” and hung up the phone. It obviously wasn’t my day to call v Area Reps, Field Consultants, District Managers and Franchisor, Franchisees & Franchising Success er, now telling me that they do not accept American Express and I would need to pay in another manner. Not a big deal and I gave her another credit card. Once she had the information, she said “goodbye” and hung up the phone.The Franchisor’s business model that the franchise outlets are operating must always be running by the book. Consistency in brand is one of the greatest gifts to franchising and with franchising being the greatest business model ever created in the history of commerce that means it ranks pretty high up there in what's important in the business world. To ensure that the franchising company's business model is being run correctly at all the outlets they need to have managers overseeing the franchisees.These area representatives, Field consultants and district managers are not merely code enforcement o It obviously wasn’t my day to call vendors. These two companies – one large and one small – have forgotten to train their employees in the art of common courtesy. There are several ways that both of these employees could have made me feel, their customer, feel valued: • Answer the phone while smiling (people really can tell) • Be helpful without making me feel that I was an intrusion on their day – I won’t even mention that had their respective ordering and invoicing documents been done correctly, there would have been no need for my calls. • Say “thank you” for calling • And, in the case of the confused accounts payable person, apologize for not knowing whether or not the company accepted a certain credit card (whether her fault or not, she should have apologized to me on behalf of the company). This very easily could have turned into an amusing part of the day for both of us. Companies of all sizes need to understand a very basic concept: Everyone in the company is involved in marketing. Every customer/client contact is a chance to positively OR negatively
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