You’ve heard me talk about my NO EXCUSES approach to getting clients. That means that the number one rule I have is that I do SOMETHING to bring clients or client referrals towards me every single day. Otherwise, you’ll find that no matter how good you are, your pipeline will eventually dry up.

The key is to shoot for OVERFILLING your prospect pipeline. Most people just shoot for having SOME people in it. That’s not enough. If you aim for something WAY bigger than what you’ve already gotten so far, you’re more likely to reach even a medium level, than if you were to aim low.

When I talk to my clients about this, the number one answer that comes back is, “But what if I get TOO many prospects? What do I do then?” I’ve even heard, “What if I get TOO big? Then what?” That’s when I usually laugh out loud and say, “GOOD! That’s a good problem to have!”

There are at least 2 solutions for having too many people wanting to work with you at the same time:

1. Put them on a waiting list. It’s OK to do this. What you’ll actually notice is the opposite of what you might think would happen. Instead of leaving and saying, “I don’t want to wait,” most prospects will chomp at the bit to find out how high up on the waiting list they are and will want to see if they can do anything to start earlier. It’s actually VERY Client Attractive.
2. Leverage your time and efforts by creating group programs and charging less than your regular one-on-one fee. You’ll end up being able to work with MORE people at once AND make more money per hour or project than you would with a single person. Leverage is one of the b
   Company Liability: Sexual Harassment by Non-Employees
   Harassment by Non-employees falls under the Hostile Environment category of the federal law that governs harassment and discrimination in the workplace.Hard to believe, but yes the government expects you to protect your employees from outside harassment. Sexual harassment by Non-employees is exactly what it sounds like.Employees, who are harassed by customers, vendors, temp workers, outside contractors, etc. still retain their rights to a harassment-free workplace.As an employe
   back to Corporate for good! (NOT ME!)

   You’ve heard me talk about my NO EXCUSES approach to getting clients. That means that the number one rule I have is that I do SOMETHING to bring clients or client referrals towards me every single day. Otherwise, you’ll find that no matter how good you are, your pipeline will eventually dry up.

   The key is to shoot for OVERFILLING your prospect pipeline. Most people just shoot for having SOME people in it. That’s not enough. If you aim for something WAY bigger than what you’ve already gotten so far, you’re more likely to reach even a medium level, than if you were to aim low.

   When I talk to my clients about this, the number one answer that comes back is, “But what if I get TOO many prospects? What do I do then?” I’ve even heard, “What if I get TOO big? Then what?” That’s when I usually laugh out loud and say, “GOOD! That’s a good problem to have!”

   There are at least 2 solutions for having too many people wanting to work with you at the same time:

   1. Put them on a waiting list. It’s OK to do this. What you’ll actually notice is the opposite of what you might think would happen. Instead of leaving and saying, “I don’t want to wait,” most prospects will chomp at the bit to find out how high up on the waiting list they are and will want to see if they can do anything to start earlier. It’s actually VERY Client Attractive.
   2. Leverage your time and efforts by creating group programs and charging less than your regular one-on-one fee. You’ll end up being able to work with MORE people at once AND make more money per hour or project than you would with a single person. Leverage is one of the b
      Good Clients Create Successful Businesses
      People often ask me why I am so focussed on “good clients”. So today I am going to tell you the story of the lessons I’ve learned over the last 20 years of running my own successful Marketing and Business Coaching businesses.When I first started as a Marketing Consultant I had a really lucky break. My very first client was a good client. They were agricultural machinery agents and they behaved in a way that I came to value very highly.They told me what they wanted and didn’t change their mi
      ust shoot for having SOME people in it. That’s not enough. If you aim for something WAY bigger than what you’ve already gotten so far, you’re more likely to reach even a medium level, than if you were to aim low.

      When I talk to my clients about this, the number one answer that comes back is, “But what if I get TOO many prospects? What do I do then?” I’ve even heard, “What if I get TOO big? Then what?” That’s when I usually laugh out loud and say, “GOOD! That’s a good problem to have!”

      There are at least 2 solutions for having too many people wanting to work with you at the same time:

      1. Put them on a waiting list. It’s OK to do this. What you’ll actually notice is the opposite of what you might think would happen. Instead of leaving and saying, “I don’t want to wait,” most prospects will chomp at the bit to find out how high up on the waiting list they are and will want to see if they can do anything to start earlier. It’s actually VERY Client Attractive.
      2. Leverage your time and efforts by creating group programs and charging less than your regular one-on-one fee. You’ll end up being able to work with MORE people at once AND make more money per hour or project than you would with a single person. Leverage is one of the b
         A Dozen Tips for Staying Motivated in Your Job Search
         1. Recognize your motivational enemies in a job search. They are: constant rejection, constant failure, and lack of control. Don’t let them make you inactive and lacking in confidence.2. Look forward, not backward: Every minute you spend thinking about your past job is a minute robbed from your future. And anyway, your previous employer is no longer paying you for thinking about them; you’re giving them free consulting time.3. Focus on your strengths, not your weaknesses.sually laugh out loud and say, “GOOD! That’s a good problem to have!”

         There are at least 2 solutions for having too many people wanting to work with you at the same time:

         1. Put them on a waiting list. It’s OK to do this. What you’ll actually notice is the opposite of what you might think would happen. Instead of leaving and saying, “I don’t want to wait,” most prospects will chomp at the bit to find out how high up on the waiting list they are and will want to see if they can do anything to start earlier. It’s actually VERY Client Attractive.
         2. Leverage your time and efforts by creating group programs and charging less than your regular one-on-one fee. You’ll end up being able to work with MORE people at once AND make more money per hour or project than you would with a single person. Leverage is one of the b
            What You Need to Know to Reach and Engage Women as Consumers
            Women as consumers are different from men as consumers in so many ways! Men are more direct-driven to their destination goal, while women meander and enjoy the journey. Women are multi-taskers and jugglers trying to stay in control while working hard at many different things in their life.As a marketer, you must first understand women as consumers. You must know why health and wellness is important to them in their multi-dimensional roles as consumers, caregivers, career women and community leader
            ow high up on the waiting list they are and will want to see if they can do anything to start earlier. It’s actually VERY Client Attractive.
         3. Leverage your time and efforts by creating group programs and charging less than your regular one-on-one fee. You’ll end up being able to work with MORE people at once AND make more money per hour or project than you would with a single person. Leverage is one of the best things ever “invented” and having too many prospects is one way to set yourself up for this.

         
         

         So, how do you get to this point? Discipline. I’ve often said that I wasn’t born a very disciplined person (or organized for that matter) but as a result of having a full practice and wanting to keep it that way, I’ve taken the NO EXCUSES approach to marketing. So, I’ve worked on setting up systems, being organized (or getting help with it) and learning to master the discipline thing.

         That means doing some marketing every single day, no matter how bogged down you are with work and existing clients. Get that newsletter out the door, rip out the newspaper article and send it to an existing client or prospect, send that quick email to the association asking if they accept outside speakers or write a thank you note. Whatever! Just make the time for it and do it.

         The key is to do SOMETHING that stimulates future business and referrals because the reason that most entrepreneurs have financial problems is THAT, nothing else, especially the seemingly successful ones. They go to work and only do the work, while everything else gets backed up, especially the marketing.

         YOUR ASSIGNMENT:

         Make a list of the little things you can start doing DAILY for OVERFILLING your pipeline. Then, make the time for it. Yeah, yeah, I know you’re busy, but maybe it’s first thing in the morning, before you even open up Outlook to check your emails. Maybe it’s right before you turn off the office light and close down your computer. Again, it doesn’t matter, as long as you make a commitment to doing this for the rest of your career. Catch my drift?

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