Most people would have a hard time selecting the best small software company in America. But if we asked Global Shop Solutions customers to vote, they would have no trouble identifying their top pick.I recently had the great fortune of working with
At first it makes no sense. How can limiting the amount of prospects increase sales? Well, I am here to tell you if you want to grow your business and close more deals, you should select a niche.No realtor can be everything to everyone. There is an old saying in the sales and marketing arena: spray and pray. That is when you spray everyone you can with your marketing efforts and pray a few people respond. Does that sound like an effective marketing plan?
The best way to get a higher response when designing your real estate marketing material is to target them to a particular audience. Think about it…what is important to an FSBO prospect may not be critical to a person selling their condo. If you can speak the language of your target market, then you are almost there.
Don’t forget when a prospect receives a real estate postcard, letter or visits your website they are thinking "What’s in it for me?" You have to deliver on this thought with content that is relevant to that particular prospect. A buyer and seller will have very different desires regarding their realtor experience. You must speak directly to them or risk that they will go to someone else.
Don’t take my word for it, other giants in real estate marketing are preaching the same thing. Michael Russer, aka Mr. Internet, is one of the top gurus of real estate marketing. He states that the major benefits of niche real estate marketing are:
• Eliminating 98% of your competition: those who have not chosen to specialize
• Saving real estate marketing dollars by sending out less letters and postcards but getting as good as or better of a response rate
You can get started right away by redesigning your website to focus on your niche. Grab the attention and trust of your visitors. In fact, your niche market will be able to find you a lot faster if you have a website targeted to them. Then, you should redesign your marketing materials to speak to your target
The Smile MythA great smile is important to your success in life. You can't argue with that. And if you want to improve your customer service in business, a great strategy is to tell all your front line people to smile! Well, maybe not.Here's the catch. Not all smiles are created
w people respond. Does that sound like an effective marketing plan?The best way to get a higher response when designing your real estate marketing material is to target them to a particular audience. Think about it…what is important to an FSBO prospect may not be critical to a person selling their condo. If you can speak the language of your target market, then you are almost there.
Don’t forget when a prospect receives a real estate postcard, letter or visits your website they are thinking "What’s in it for me?" You have to deliver on this thought with content that is relevant to that particular prospect. A buyer and seller will have very different desires regarding their realtor experience. You must speak directly to them or risk that they will go to someone else.
Don’t take my word for it, other giants in real estate marketing are preaching the same thing. Michael Russer, aka Mr. Internet, is one of the top gurus of real estate marketing. He states that the major benefits of niche real estate marketing are:
• Eliminating 98% of your competition: those who have not chosen to specialize
• Saving real estate marketing dollars by sending out less letters and postcards but getting as good as or better of a response rate
You can get started right away by redesigning your website to focus on your niche. Grab the attention and trust of your visitors. In fact, your niche market will be able to find you a lot faster if you have a website targeted to them. Then, you should redesign your marketing materials to speak to your target
DIVERSITY is a BIG word -- With A HUGE Business IMPACTSecond thought! Just in case. YOU or someone you personally
know may fit the following picture of success which may carry
too much risk for comfort.You can sit back and simply enjoy the day. Let tomorrow
take care of itself. Can't you just hear it? I've got my
mone
on’t forget when a prospect receives a real estate postcard, letter or visits your website they are thinking "What’s in it for me?" You have to deliver on this thought with content that is relevant to that particular prospect. A buyer and seller will have very different desires regarding their realtor experience. You must speak directly to them or risk that they will go to someone else.Don’t take my word for it, other giants in real estate marketing are preaching the same thing. Michael Russer, aka Mr. Internet, is one of the top gurus of real estate marketing. He states that the major benefits of niche real estate marketing are:
• Eliminating 98% of your competition: those who have not chosen to specialize
• Saving real estate marketing dollars by sending out less letters and postcards but getting as good as or better of a response rate
You can get started right away by redesigning your website to focus on your niche. Grab the attention and trust of your visitors. In fact, your niche market will be able to find you a lot faster if you have a website targeted to them. Then, you should redesign your marketing materials to speak to your target
Buying A FranchiseWhen buying a franchise there are lots of things to be considered. Some obvious, some not. When looking for your perfect franchise some of that perfection is going to be what they see in you just as much as what you see in them. When discussing franchise opportunities with other
t take my word for it, other giants in real estate marketing are preaching the same thing. Michael Russer, aka Mr. Internet, is one of the top gurus of real estate marketing. He states that the major benefits of niche real estate marketing are:• Eliminating 98% of your competition: those who have not chosen to specialize
• Saving real estate marketing dollars by sending out less letters and postcards but getting as good as or better of a response rate
You can get started right away by redesigning your website to focus on your niche. Grab the attention and trust of your visitors. In fact, your niche market will be able to find you a lot faster if you have a website targeted to them. Then, you should redesign your marketing materials to speak to your target
How to Deal With Career Transition 'Stress'Career transitions are stressful, especially if you have little
experience dealing with them and don’t know how to leverage the
stress they present to your future career advantage. Whether
your employment loss was your choice or someone else’s,
unavoidable feelings of anxiet
out less letters and postcards but getting as good as or better of a response rateYou can get started right away by redesigning your website to focus on your niche. Grab the attention and trust of your visitors. In fact, your niche market will be able to find you a lot faster if you have a website targeted to them. Then, you should redesign your marketing materials to speak to your target market. A qualified copywriter should be able to write the real estate marketing content so your response rate increases.
Listen to the experts like Michael Russer; boost your business today by selecting your niche!