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    Hub You - Tips on Effective Retail Store Displays

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    You have your fall product on the shelves. The back to school season is over. The holiday shopping season is just around the corner. You are struggling with ideas to keep sales solid in the runup to the holiday season. What to do?

    Remember there are thousands of choices available to consumers. Regardless of the uniqueness or other distinguishing qualities of your products, you must set yourself apart through the effective showcasing of your products. This is also known as visual merchandising.

    The goal of visual merchandising in retail store displays is to provide a glimpse of how the product will look or be used in a real life situation. The presentation of your display can have dramatic effects upon sales. Effective retail store displays not only increase customer traffic, but also increase the average ticket.

    Many retail store displays are disorganized, which can confuse or distract a customer. Make sure there is a central focus to the display - a focus point - upon which the "action" is centered. A focal point should be the main produc

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    Remember there are thousands of choices available to consumers. Regardless of the uniqueness or other distinguishing qualities of your products, you must set yourself apart through the effective showcasing of your products. This is also known as visual merchandising.

    The goal of visual merchandising in retail store displays is to provide a glimpse of how the product will look or be used in a real life situation. The presentation of your display can have dramatic effects upon sales. Effective retail store displays not only increase customer traffic, but also increase the average ticket.

    Many retail store displays are disorganized, which can confuse or distract a customer. Make sure there is a central focus to the display - a focus point - upon which the "action" is centered. A focal point should be the main produ

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    ive showcasing of your products. This is also known as visual merchandising.

    The goal of visual merchandising in retail store displays is to provide a glimpse of how the product will look or be used in a real life situation. The presentation of your display can have dramatic effects upon sales. Effective retail store displays not only increase customer traffic, but also increase the average ticket.

    Many retail store displays are disorganized, which can confuse or distract a customer. Make sure there is a central focus to the display - a focus point - upon which the "action" is centered. A focal point should be the main produ

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    ife situation. The presentation of your display can have dramatic effects upon sales. Effective retail store displays not only increase customer traffic, but also increase the average ticket.

    Many retail store displays are disorganized, which can confuse or distract a customer. Make sure there is a central focus to the display - a focus point - upon which the "action" is centered. A focal point should be the main produ

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    e displays are disorganized, which can confuse or distract a customer. Make sure there is a central focus to the display - a focus point - upon which the "action" is centered. A focal point should be the main product or item featured, with accessories and ancillary products framing the display. The focal point should be at eye level - not too low, as is the case in many retail table displays, and not too high. If the display is not at eye level, it may very well go unnoticed by your customers.

    Be sure your display is balanced, with darker items (which are "heavier" to the eye) near the bottom of the display. This will avoid a sensation of the display being overly-laden from the top. Also ensure there is a left to right balance, emanating from the focal point of the display. Imagine a seesaw - you don't want one end of the display weighed down more than another - keep it even. Both the number of products and the size of the products should be taken into account when creating balance.

    Be sure to use proper lighting to avoid unwanted shadows or dark

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