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    d reward based on proven loyalty, not simply be a "penalty card" program that punishes those who don't have a card, even though they have elected stop in spend their hard earned money in YOUR store.

    Your friends are those customers who have chosen your store as THE

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    Independent supermarket retailers who want to obtain the look and feel of a full-blown loyalty program without the full-blown cost have options. There are many low cost alternatives available to reward customers based on their loyalty and gain valuable customer data.

    We all know that all customers are NOT equal, so why treat them that way? The main issue for the smaller chain or independent retailer has always been the cost of gathering, sorting and utilizing customer data. Just having someone ask customers for their e-mail addresses as they enter your store is not only a hit-or-miss proposition, but then requires labor hours to input, sort and then utilize that data. Countless articles have been written that talk about what customers love about shopping alternative formats, many keying in on what has been termed "the Treasure hunt." Today's savvy retailers have to focus on creating promotional events which are designed to drive traffic and change shopping behavior, not simply run forever to bleed advertising and promotional budgets dry. A Rewards program should reward based on proven loyalty, not simply be a "penalty card" program that punishes those who don't have a card, even though they have elected stop in spend their hard earned money in YOUR store.

    Your friends are those customers who have chosen your store as THEI

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    We all know that all customers are NOT equal, so why treat them that way? The main issue for the smaller chain or independent retailer has always been the cost of gathering, sorting and utilizing customer data. Just having someone ask customers for their e-mail addresses as they enter your store is not only a hit-or-miss proposition, but then requires labor hours to input, sort and then utilize that data. Countless articles have been written that talk about what customers love about shopping alternative formats, many keying in on what has been termed "the Treasure hunt." Today's savvy retailers have to focus on creating promotional events which are designed to drive traffic and change shopping behavior, not simply run forever to bleed advertising and promotional budgets dry. A Rewards program should reward based on proven loyalty, not simply be a "penalty card" program that punishes those who don't have a card, even though they have elected stop in spend their hard earned money in YOUR store.

    Your friends are those customers who have chosen your store as THE

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    sses as they enter your store is not only a hit-or-miss proposition, but then requires labor hours to input, sort and then utilize that data. Countless articles have been written that talk about what customers love about shopping alternative formats, many keying in on what has been termed "the Treasure hunt." Today's savvy retailers have to focus on creating promotional events which are designed to drive traffic and change shopping behavior, not simply run forever to bleed advertising and promotional budgets dry. A Rewards program should reward based on proven loyalty, not simply be a "penalty card" program that punishes those who don't have a card, even though they have elected stop in spend their hard earned money in YOUR store.

    Your friends are those customers who have chosen your store as THE

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    t has been termed "the Treasure hunt." Today's savvy retailers have to focus on creating promotional events which are designed to drive traffic and change shopping behavior, not simply run forever to bleed advertising and promotional budgets dry. A Rewards program should reward based on proven loyalty, not simply be a "penalty card" program that punishes those who don't have a card, even though they have elected stop in spend their hard earned money in YOUR store.

    Your friends are those customers who have chosen your store as THE

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    d reward based on proven loyalty, not simply be a "penalty card" program that punishes those who don't have a card, even though they have elected stop in spend their hard earned money in YOUR store.

    Your friends are those customers who have chosen your store as THEIR store. deepening that friendship bond is your job everyday as a retailer, or you will soon be like that lonely kid on the playground, wondering why everyone has recently fallen in love with that "new kid" in school.

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