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Hub You - Presentation Folders: Five Secrets to Creating Great Looking Folders that Get Opened
Any modern business requires the printing of labels, be it a retailer printing labels on products for sale, a logistics company printing labels to track shipments, or a manufacturer printing labels on goods produced. Small businesses and homes also find label printers handy if there is a lot of mailing to be done. There are also federal legislations that require the printing of labels in a specified manner. It is because of these and many other reasons that labels have become an invariable part of everyday
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look fo
"A person who never made a mistake nevertried anything new." -Albert EinsteinOne of the crucial factors in keeping any business growing is the ability to consistently attract new business. Of course, that's often easier said then done. Most average businesses struggle to generate a good stream of relatively steady leads. But some businesses manage to generate a steady stream of fresh, high-quality leads. Could there be a system to their success? More important, would your business i
Can you do better? Yes. You simply need to know a few secrets; some easy-to-use tricks of the trade.
For starters, think of your presentation folders much like a direct mail piece or marketing e-mail. The mission with those marketing tools is simple: get the recipient to open up your message. Presentation folders take this a step further by being not only a carrier of information but a place to keep that information long-term.
Here are five professionally proven secrets to keeping your presentation folders - and your message - out of the trash and in front of your audience.
Secret #1: Use Lots of Color – Including White
Presentation folders with colored backgrounds are very popular. They don't typically cost too much more and they can attract attention. Go for color if that's what you like, but don't forget about white. First secret? Full color backgrounds should be coated to prevent scuffing and to ensure colors don't fade. Whatever you choose for a background, make the color work for you. How? Design pros call it "negative space." Here are some tips for using color to your advantage:
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder in your hand. Does it droop like an overdone noodle? That's not the paper (stock) you want. Cheap folders make great trash can liners. Tell your printer you want 12pt coated stock. 12pt is the weight of the paper. 10pt is thinner and cheaper. Avoid it. The term "coated" means that the folder stock is slightly glossy. Gloss is good. Glossy makes colors look richer.
How do you know what your printer will use? Be sure to get a sample of the stock before you order. If it doesn't droop and it's a bit glossy, it's the right stock for you.
Secret #3: Avoid Goofy Styles and Sizes
Much like direct mail, presentation folders seem to come in a new sizes, shapes and styles every day. With the right design, you can avoid odd sizes and gimmicky shapes and get your message across. You'll also keep your costs down. Here are standard presentation folder elements:
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look for
After Solomon became king, he followed the instructions of his father, King David, to eliminate all his foes. This episode is record in 1st Kings 2:1 - 2:46 of the bible. Politically, it was an astute thing for a leader to do in order to become more powerful. He eliminated his oppositions by killing them off.Today, in some political hotspots of the world, we can still see some of them. But how about our work environment? Some work places have developed political hotspots of their own. Obviously, we ca
Here are five professionally proven secrets to keeping your presentation folders - and your message - out of the trash and in front of your audience.
Secret #1: Use Lots of Color – Including White
Presentation folders with colored backgrounds are very popular. They don't typically cost too much more and they can attract attention. Go for color if that's what you like, but don't forget about white. First secret? Full color backgrounds should be coated to prevent scuffing and to ensure colors don't fade. Whatever you choose for a background, make the color work for you. How? Design pros call it "negative space." Here are some tips for using color to your advantage:
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder in your hand. Does it droop like an overdone noodle? That's not the paper (stock) you want. Cheap folders make great trash can liners. Tell your printer you want 12pt coated stock. 12pt is the weight of the paper. 10pt is thinner and cheaper. Avoid it. The term "coated" means that the folder stock is slightly glossy. Gloss is good. Glossy makes colors look richer.
How do you know what your printer will use? Be sure to get a sample of the stock before you order. If it doesn't droop and it's a bit glossy, it's the right stock for you.
Secret #3: Avoid Goofy Styles and Sizes
Much like direct mail, presentation folders seem to come in a new sizes, shapes and styles every day. With the right design, you can avoid odd sizes and gimmicky shapes and get your message across. You'll also keep your costs down. Here are standard presentation folder elements:
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look fo
A problem most freelance translators are facing with is how to receive payment. In particular: How to receive payment for small jobs. Many translation agencies are reluctant to pay small fees via wire transfer due to the transaction fees; often they will send you a check instead. And I suppose I don’t have to tell you: The banks charge an enormous commission when you come and want to cash in your check.Then along came PayPal …Basically PayPal lets you send and receive payment over the Inter
- Leave lots of colored space around your logo
- Make your logo stand out and not look cluttered
- Use more colored space between lines of text
- Use color space that enhances your text and doesn’t compete
- Use color and graphics that create a brand presence
Secret #2: Take the "Droop" Test
Hold a folder in your hand. Does it droop like an overdone noodle? That's not the paper (stock) you want. Cheap folders make great trash can liners. Tell your printer you want 12pt coated stock. 12pt is the weight of the paper. 10pt is thinner and cheaper. Avoid it. The term "coated" means that the folder stock is slightly glossy. Gloss is good. Glossy makes colors look richer.
How do you know what your printer will use? Be sure to get a sample of the stock before you order. If it doesn't droop and it's a bit glossy, it's the right stock for you.
Secret #3: Avoid Goofy Styles and Sizes
Much like direct mail, presentation folders seem to come in a new sizes, shapes and styles every day. With the right design, you can avoid odd sizes and gimmicky shapes and get your message across. You'll also keep your costs down. Here are standard presentation folder elements:
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look fo
Every month it seems like there is more month and less money left at the end of each month. Sound familiar? A part time job may be the answer.No, you should not just think about a second job at your local hardware store or pizza palace. You should try to use your spare time to do some freelance work.Using freelance work, you can add to your income while acquiring customers and providing services in your spare time. There is no need to go find a low-paying second job at night or on the weeke
How do you know what your printer will use? Be sure to get a sample of the stock before you order. If it doesn't droop and it's a bit glossy, it's the right stock for you.
Secret #3: Avoid Goofy Styles and Sizes
Much like direct mail, presentation folders seem to come in a new sizes, shapes and styles every day. With the right design, you can avoid odd sizes and gimmicky shapes and get your message across. You'll also keep your costs down. Here are standard presentation folder elements:
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look fo
If you still picture a steady progression up the ladder when you think of your career goals, it is time to shift your thinking. For most people, climbing the career ladder is no longer an option. The working world has changed so dramatically that linear career paths rarely exist, except as historical symbols.But, without those trusty rungs to show the way, how do you figure out the next step in your career? How do you determine if you need to go to business school or graduate school? How
- Folded size is 9" x 12"
- The fold is right down the middle
- Two pockets on the inside
- Business card slits on at least one pocket
- Both pockets are printed - quality space to convey more of your message
If you only need one pocket, you can utilize the space on the other side to put more information about your company or product line.
Secret #4: Photo Quality Printing
There have been incredible new advances in color printing. Don't settle for what most printers call "digital" quality, look for true photo quality printing. With photo quality printing, presentation folders are printed with tiny dots of color. The smaller the dots and the closer they are together, the better the quality of your printed folder. Make sure to ask for samples that are 2400 dpi (dots per inch).
Secret #5: Use Images and Copy that Say "Open Me"
This is the most important secret. It's the easiest, too. Add a catch phrase to your folders. Nothing tricky, just a few simple words like "open here," "turn here" or "meant to be opened." Or consider adding a simple arrow pointing to the right edge of your folder. It works.
Follow these tips and you'll be ready to create great looking presentation folders that get opened.
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