and focus on a new strategy. In fact, as you will soon see, you will want to rotate your niche strategies in order to grow your business.

The idea of having a niche is to create awareness about your company, and awareness happens when you can create a story. It’s a fact that stories sell, just providing information does not. The beauty of working with niches is that you can create awareness on several fronts at the same time. It is a marketing strategy, not a straight-jacket.

Let’s try putting together a few marketing strategies ba

There are two types of Interior Design firms: Those that truly specialize in a particular area (i.e. Kitchen and Bath designers) and firms that use a niche as a market strategy. Let’s focus on the latter, because if you are trying to create a message that appeals to anyone that may be interested in any form of Interior Design, you are spinning your wheels and wasting your resources. The best way to gain awareness is by marketing through the strategy of developing your niche. The biggest objection most have to this idea is that they do not want to box themselves into a narrow offering. However, this is not the case when you use a niche to create awareness.

Let’s first look at 5 different strategies to develop a niche:
1) By Industry
There are dozens of industries that you can focus on to develop a market for your company. Here are only a few: Law offices, medical offices, health care, hotels, restaurants, day care centers, yachts and much more.
2) By Product
Office Furniture, Kitchen Cabinets, Window Treatments, Color, Antiques, Artwork and Residential Furniture are just a few that fall under marketing with a product focus.
3) By Style
When you sell by style, you sell based on your own unique talent. Examples of style include: Modern, Traditional, Classic, Youthful, Tailored and Elegant.
4) By Demographic
You can target a certain group of the market such as: Retiring Baby Boomers, Newly Divorced, and those relocating for their work.
5) By Solution
A clever way to finding your niche is through offering great solutions to common and difficult problems. You can specialize in: Solar Control, Motorization, Home Staging and offering Solutions to the Disabled.

Now let’s address the objection of limiting your offerings and narrowing your market. I propose that you look at each of these niche opportunities as potential marketing strategies rather then a narrow product offering. You can actually have several marketing strategies working at the same time. Your decision to choose any one of these niches is not a lifetime decision. If you find that a particular niche is unsuccessful; you can cut your losses and focus on a new strategy. In fact, as you will soon see, you will want to rotate your niche strategies in order to grow your business.

The idea of having a niche is to create awareness about your company, and awareness happens when you can create a story. It’s a fact that stories sell, just providing information does not. The beauty of working with niches is that you can create awareness on several fronts at the same time. It is a marketing strategy, not a straight-jacket.

Let’s try putting together a few marketing strategies bas

to box themselves into a narrow offering. However, this is not the case when you use a niche to create awareness.

Let’s first look at 5 different strategies to develop a niche:
1) By Industry
There are dozens of industries that you can focus on to develop a market for your company. Here are only a few: Law offices, medical offices, health care, hotels, restaurants, day care centers, yachts and much more.
2) By Product
Office Furniture, Kitchen Cabinets, Window Treatments, Color, Antiques, Artwork and Residential Furniture are just a few that fall under marketing with a product focus.
3) By Style
When you sell by style, you sell based on your own unique talent. Examples of style include: Modern, Traditional, Classic, Youthful, Tailored and Elegant.
4) By Demographic
You can target a certain group of the market such as: Retiring Baby Boomers, Newly Divorced, and those relocating for their work.
5) By Solution
A clever way to finding your niche is through offering great solutions to common and difficult problems. You can specialize in: Solar Control, Motorization, Home Staging and offering Solutions to the Disabled.

Now let’s address the objection of limiting your offerings and narrowing your market. I propose that you look at each of these niche opportunities as potential marketing strategies rather then a narrow product offering. You can actually have several marketing strategies working at the same time. Your decision to choose any one of these niches is not a lifetime decision. If you find that a particular niche is unsuccessful; you can cut your losses and focus on a new strategy. In fact, as you will soon see, you will want to rotate your niche strategies in order to grow your business.

The idea of having a niche is to create awareness about your company, and awareness happens when you can create a story. It’s a fact that stories sell, just providing information does not. The beauty of working with niches is that you can create awareness on several fronts at the same time. It is a marketing strategy, not a straight-jacket.

Let’s try putting together a few marketing strategies ba

iture are just a few that fall under marketing with a product focus.
3) By Style
When you sell by style, you sell based on your own unique talent. Examples of style include: Modern, Traditional, Classic, Youthful, Tailored and Elegant.
4) By Demographic
You can target a certain group of the market such as: Retiring Baby Boomers, Newly Divorced, and those relocating for their work.
5) By Solution
A clever way to finding your niche is through offering great solutions to common and difficult problems. You can specialize in: Solar Control, Motorization, Home Staging and offering Solutions to the Disabled.

Now let’s address the objection of limiting your offerings and narrowing your market. I propose that you look at each of these niche opportunities as potential marketing strategies rather then a narrow product offering. You can actually have several marketing strategies working at the same time. Your decision to choose any one of these niches is not a lifetime decision. If you find that a particular niche is unsuccessful; you can cut your losses and focus on a new strategy. In fact, as you will soon see, you will want to rotate your niche strategies in order to grow your business.

The idea of having a niche is to create awareness about your company, and awareness happens when you can create a story. It’s a fact that stories sell, just providing information does not. The beauty of working with niches is that you can create awareness on several fronts at the same time. It is a marketing strategy, not a straight-jacket.

Let’s try putting together a few marketing strategies ba

ze in: Solar Control, Motorization, Home Staging and offering Solutions to the Disabled.

Now let’s address the objection of limiting your offerings and narrowing your market. I propose that you look at each of these niche opportunities as potential marketing strategies rather then a narrow product offering. You can actually have several marketing strategies working at the same time. Your decision to choose any one of these niches is not a lifetime decision. If you find that a particular niche is unsuccessful; you can cut your losses and focus on a new strategy. In fact, as you will soon see, you will want to rotate your niche strategies in order to grow your business.

The idea of having a niche is to create awareness about your company, and awareness happens when you can create a story. It’s a fact that stories sell, just providing information does not. The beauty of working with niches is that you can create awareness on several fronts at the same time. It is a marketing strategy, not a straight-jacket.

Let’s try putting together a few marketing strategies ba

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