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Hub You - What Makes Your Handyman Business So Different?
The world of antiques can be a fun and rewarding one to enter. If you are considering a career in dealing antiques, there are many types of people you will encounter and each of them have a different role to play. If you don't know much about antiques, here is an over view of the groups that antiquing is d
USPs can explode your revenues and take your business to the top if you define and market the right message!
How Can You Develop Your Own USP!
First you must figure out what is unique about your handyman business and how it could benefit your customers…
Here are some general guidelines for
What Have You Asked Your Employees Lately?Do you remember when you were in school and you had a question but were afraid to ask?I remember on more than one occasion (it’s only taken me 20 years to admit it) sitting there with no clue about what was going on and thinking I was the only one. I
What is a Unique Selling Proposition?
A correctly defined USP basically lets your prospects know the advantage your handyman business has over other competitors offering the handyman service. It’s here where you show all the ways your handyman service is different, unique, and/or superior than your competitors.
If your message doesn’t stand out from your competitors, then you need to redefine your USP.
Here’s an example of how powerful a USP can be if correctly defined and marketed:
Many years ago, two brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the already competitive market for pizza; so one of the brothers left the business and sold his share to the remaining brother.
Determined to make the business work, the remaining brother developed a powerful Unique Selling Proposition that literally rocked the pizza industry:
“HOT, FRESH PIZZA DELIVERED IN 30 MINUTES OR LESS!”
Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.
If your pizza wasn’t delivered on time, you didn’t have to pay.
If you noticed, Dominos didn’t promise “the greatest tasting pizza” or lots of tomato sauce or extra toppings. Dominos stuck to one major promise … we’ll get it to you while it’s still hot and fresh…and we guarantee it!
USPs can explode your revenues and take your business to the top if you define and market the right message!
How Can You Develop Your Own USP!
First you must figure out what is unique about your handyman business and how it could benefit your customers…
Here are some general guidelines for c
Are you an over-50, unemployed executive or manager? Been looking for a new job or career for a long time? Frustrated? Think it’s hopeless?Finding a new job or career, at any age, is NOT hopeless. But it does demand knowledge, exposure to employment possibilities, and a positive atti
If your message doesn’t stand out from your competitors, then you need to redefine your USP.
Here’s an example of how powerful a USP can be if correctly defined and marketed:
Many years ago, two brothers needed to put themselves through college so they decided to buy into an existing pizza business. To make a long story short, they couldn’t compete in the already competitive market for pizza; so one of the brothers left the business and sold his share to the remaining brother.
Determined to make the business work, the remaining brother developed a powerful Unique Selling Proposition that literally rocked the pizza industry:
“HOT, FRESH PIZZA DELIVERED IN 30 MINUTES OR LESS!”
Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.
If your pizza wasn’t delivered on time, you didn’t have to pay.
If you noticed, Dominos didn’t promise “the greatest tasting pizza” or lots of tomato sauce or extra toppings. Dominos stuck to one major promise … we’ll get it to you while it’s still hot and fresh…and we guarantee it!
USPs can explode your revenues and take your business to the top if you define and market the right message!
How Can You Develop Your Own USP!
First you must figure out what is unique about your handyman business and how it could benefit your customers…
Here are some general guidelines for
Your business is up and running and all the pieces appear to be falling into their place. You’ve got clients, a schedule that works and an organized system in place as well. Yet there is a small voice inside of you that keeps questioning if this will work. Do you really know this business will work? Can
Determined to make the business work, the remaining brother developed a powerful Unique Selling Proposition that literally rocked the pizza industry:
“HOT, FRESH PIZZA DELIVERED IN 30 MINUTES OR LESS!”
Largely because of a simple business model and a simple USP that differentiated itself from all its competitors, Dominoes became the leader in the pizza industry despite having thousands of local competitors all across the country.
If your pizza wasn’t delivered on time, you didn’t have to pay.
If you noticed, Dominos didn’t promise “the greatest tasting pizza” or lots of tomato sauce or extra toppings. Dominos stuck to one major promise … we’ll get it to you while it’s still hot and fresh…and we guarantee it!
USPs can explode your revenues and take your business to the top if you define and market the right message!
How Can You Develop Your Own USP!
First you must figure out what is unique about your handyman business and how it could benefit your customers…
Here are some general guidelines for
Whether you’re a student job seeker or a polished and proven executive, the first thing you must come to terms with is, “Regardless of the position you seek, you are now in sales!” The product you are selling is YOU! The interview is your opportunity to differentiate yourself in the eyes of your customer [th
If your pizza wasn’t delivered on time, you didn’t have to pay.
If you noticed, Dominos didn’t promise “the greatest tasting pizza” or lots of tomato sauce or extra toppings. Dominos stuck to one major promise … we’ll get it to you while it’s still hot and fresh…and we guarantee it!
USPs can explode your revenues and take your business to the top if you define and market the right message!
How Can You Develop Your Own USP!
First you must figure out what is unique about your handyman business and how it could benefit your customers…
Here are some general guidelines for
1. Get a sky-high score on the Graduate Management Admissions Test. The average student at the top 10 schools on Fortune's list scored 700 or higher on their GMATs. (Overall, GMAT scores range from 200 to 800; the median is 500.)2. Be yourself. Don't try to match some imaginary ideal. "Often, people h
USPs can explode your revenues and take your business to the top if you define and market the right message!
How Can You Develop Your Own USP!
First you must figure out what is unique about your handyman business and how it could benefit your customers…
Here are some general guidelines for creating a compelling Unique Selling Proposition::
- Your USP must be unique
- It should set you apart from everyone else in your industry
- It must convey a specific benefit to your customers
Spend the next 30 minutes working on a USP for your business. And when you do your next round of advertising, make sure your USP message is the first thing your potential customers see!
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