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Hub You - Why Participate in a Trade Show at ALL
Franchising is one of the easiest ways to increase brand name recognition. A strong brand name will absolutely help the success of the franchising company including both the franchisor and the franchised outlets or franchisees. Brands and franchising are nearly synonymous and often companies that are not franchises or do not use a franchising structure are still called franchises. In fact Warren Buffett also often calls companies with strong brand names; franchises. This is very common in the world of Wall Street.Strong branding strategies using the franchise model include a multiple use of public relations, advertising an
3) Do you (show manager) compute the space based on the industry standard of 10’ in width and 8’ in depth, OR do you follow a different standard? If they respond that they don’t follow the industry standard, INSIST that they do. Ten feet is ten feet – you can only see one or two persons in your space at one time. If
According to branding guru, Jerry Robinson, creativity, profitability and morale all rise when the large file in branding projects are available to everyone involved.Robinson has been a creative director for 20 years and has managed countless projects for countless companies (Revlon, Marriot, and Citicorp Global Payment Products, to name just a few). Operationally, one thing has consistently driven him crazy: effective management of the files used to create and support brand identity. These files include advertisements, radio and TV commercials, photographs, and design assets like logos and fonts.“If I had a dollar for
Asking the right questions about the trade show to make sure the event is a good fit for you and your company, the appearance of your trade show display, and how you decide to set up your space will all determine whether the trade show is a wise investment for you.
If your company or organization is only half-heartedly considering participation in a trade show you’ve heard about or attended once or twice, forget it. Participating in a trade show and getting positive results from it require passion, which can be bought at the price of proper preparation.
If you’re contemplating participation in a trade show and you just don’t know if you want to spend the money, forget it. You can’t afford to be there with that kind of attitude. Your decision to participate in the trade show is going to be reasoned by talking to the Trade Show sponsor/manager and this requires taking initiative and asking intelligent questions.
Here are a few questions to ask the Show manager/sponsor:
1) As a first-time participant do I have to be assigned a space in the far back of the exhibit hall OR can I get a more advantageous space near one of the entrances? Location is everything, so try and get the best space possible for your trade show exhibit. Some of the bigger shows place the first-time participants anywhere they can. Ask for a space near the front at the entrance(s) and if declined, then ask to be placed on an aisle that is adjacent (or in close proximity) to your competition. But, if all else fails, don’t be discouraged – take the space offered and (if it’s a good show) bargain intensely for a better (or the best) space next year.
2) If I’m assigned the far back space this first time can I get a better position next year? Participants who have attended the show in the past may get more prominent placement than you – but that doesn’t mean you can’t think forward for next year.
3) Do you (show manager) compute the space based on the industry standard of 10’ in width and 8’ in depth, OR do you follow a different standard? If they respond that they don’t follow the industry standard, INSIST that they do. Ten feet is ten feet – you can only see one or two persons in your space at one time. If
You took all of the pre-med prerequisites in college. You know your biology, your organic chemistry, your anatomy. Now it's time for medical school. Medical school may be one of the most difficult challenges you will face. But the most successful doctors don't just make it through medical school; they shine. Here are a few tips to help you become a medical school superstar.Know Your StuffThe key to a successful medical career is to have the most important medical information at your fingertips. There is a lot to know about health and the human body, and as a doctor you will need to know it all, and in many disciplines,
If you’re contemplating participation in a trade show and you just don’t know if you want to spend the money, forget it. You can’t afford to be there with that kind of attitude. Your decision to participate in the trade show is going to be reasoned by talking to the Trade Show sponsor/manager and this requires taking initiative and asking intelligent questions.
Here are a few questions to ask the Show manager/sponsor:
1) As a first-time participant do I have to be assigned a space in the far back of the exhibit hall OR can I get a more advantageous space near one of the entrances? Location is everything, so try and get the best space possible for your trade show exhibit. Some of the bigger shows place the first-time participants anywhere they can. Ask for a space near the front at the entrance(s) and if declined, then ask to be placed on an aisle that is adjacent (or in close proximity) to your competition. But, if all else fails, don’t be discouraged – take the space offered and (if it’s a good show) bargain intensely for a better (or the best) space next year.
2) If I’m assigned the far back space this first time can I get a better position next year? Participants who have attended the show in the past may get more prominent placement than you – but that doesn’t mean you can’t think forward for next year.
3) Do you (show manager) compute the space based on the industry standard of 10’ in width and 8’ in depth, OR do you follow a different standard? If they respond that they don’t follow the industry standard, INSIST that they do. Ten feet is ten feet – you can only see one or two persons in your space at one time. If
Finally, we are beginning to see real serious consequences for some of the players in the frauds that have been so prominent in the recent news. A third Enron executive is now sitting in a jail cell, and one WorldCom top dog has been arrested. Even Martha Stewart has finally been indicted.It’s about time!Too many have turned a blind eye to these cases. I would argue that this callous disregard has serious implications for free markets worldwide. America is the image of how a free-market works, and the world is watching.In nations where fraud and corruption are tolerated, free markets don’t last long. Already, man
Here are a few questions to ask the Show manager/sponsor:
1) As a first-time participant do I have to be assigned a space in the far back of the exhibit hall OR can I get a more advantageous space near one of the entrances? Location is everything, so try and get the best space possible for your trade show exhibit. Some of the bigger shows place the first-time participants anywhere they can. Ask for a space near the front at the entrance(s) and if declined, then ask to be placed on an aisle that is adjacent (or in close proximity) to your competition. But, if all else fails, don’t be discouraged – take the space offered and (if it’s a good show) bargain intensely for a better (or the best) space next year.
2) If I’m assigned the far back space this first time can I get a better position next year? Participants who have attended the show in the past may get more prominent placement than you – but that doesn’t mean you can’t think forward for next year.
3) Do you (show manager) compute the space based on the industry standard of 10’ in width and 8’ in depth, OR do you follow a different standard? If they respond that they don’t follow the industry standard, INSIST that they do. Ten feet is ten feet – you can only see one or two persons in your space at one time. If
number seven in a series taken from:How to Evaluate and Profit from a Business Opportunity - The Entrepreneur's GuideWhen you start looking at an opportunity you will begin accumulating information about the business. Some of the information may be provided by the seller, some by the seller's agent if there is one, some from the industry's association, some from other research you do, some from competitors and customers, and some from employees.Besides the hard facts; sales, costs, profits, market coverage, etc., you need to look for differences in the facts -- red flags, warnings that will prompt you to look fur
2) If I’m assigned the far back space this first time can I get a better position next year? Participants who have attended the show in the past may get more prominent placement than you – but that doesn’t mean you can’t think forward for next year.
3) Do you (show manager) compute the space based on the industry standard of 10’ in width and 8’ in depth, OR do you follow a different standard? If they respond that they don’t follow the industry standard, INSIST that they do. Ten feet is ten feet – you can only see one or two persons in your space at one time. If
One morning at the airport, I overheard an employee talking about her new boss. “He’s a nice guy,” she said. “He makes me feel good about working here.”Like many employees, this young woman is more influenced by her boss’s “soft” skills than his technical skills. His interpersonal skills were what mattered most: including his ability to communicate, motivate and showing genuine concern. These interpersonal traits influence people to decide to quit or stay. When a manager lacks these skills, or actively cultivates their hard-edged opposite, workers who have choices will jump ship or lower their productivity.I experience
3) Do you (show manager) compute the space based on the industry standard of 10’ in width and 8’ in depth, OR do you follow a different standard? If they respond that they don’t follow the industry standard, INSIST that they do. Ten feet is ten feet – you can only see one or two persons in your space at one time. If you can afford to participate in the trade show, consider a 20’ space. You have much more room to display your products and services and discuss the wants, needs and desires of more than one prospect or suspect at a time. Think about it.
4) What services do you offer? The bigger shows will allow you to send your display ahead of time and will store it for you until you retrieve it at the appointed hour to install it. The bigger shows will also have a full-time person assigned to attend to the thousands of details that crop up at the last minute. If the show manager is paying attention, they’ll treat you like gold. If they don’t, you can place their lack of customer service in your memory bank for the decision next year – if that’s important to you.
If you decide to attend the trade show AND participate then you better be prepared. Here are some helpful suggestions:
1) Pick the shows that offer maximum exposure to your target market(s). You’ll recognize these because your prime competition will already be signed up and has probably been attending for many years.
2) Carefully choose the individuals who will ‘man the space.’ You need people there who can best answer the anticipated questions your customers, prospects and suspects will ask (this may or MAY NOT be your best sales persons). Think about it.
3) Consider featuring products and/or services that can meet the expectations of your most demanding customers. Keep in mind these products MAY NOT be the latest and greatest products and/or services your organization has to offer. You can’t overlook the ‘latest and greatest’ but the ‘old stand by’ products and services may be just what someone who knows little or nothing about your company is looking for. Think about it.
4) Consider the back drop or trade show display that will present your company or organization in the best
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