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Hub You - Why Large Fridge Magnets Offer Great Small Business Marketing Opportunities
Many years ago I watched a television news interviewer allow Flight Lieutenant Jerry Rawlings, the de-facto dictator of Ghana at that time, to rant about the absolute rape of his tiny, poverty stricken west African nation, by multi-national companies like Nestle. Ghana’s major export product was the co
The other popular way is buy using business card size magnets. Because these magnets appear to have some value at least to the receiver as opposed to just another business card, they are often kept when many others are lost or thrown out. If you are a strategic supplier for o
At some point in the development of most Non-Profit organizations, the question of whether they need an Executive Committee arises. Usually this is the result of one of the following situations:1) Board members have seen Executive Committees on other boards so they form one because "that's
I don't know about you, but I have had the same large size fridge magnet on my fridge for 13 years. It must be good quality because it hasn't even faded. Why have I had the same fridge magnet for 13 years I hear you saying. The simple answer is that it is a big fridge magnet and it holds up to 8 bills or letters that I have at any one time. Because of this simple yet effective piece of promotion, I stare at the real estate agent name and number who gave me the magnet a few times a day. Okay, okay more than a few times a day. So does all of my family. I have used that real estate agent twice. I had never heard of that real estate agent 13 years ago. I have used their services and because they do a good job I don't bother ringing anyone else. I just couldn't be bothered.
What was the cost of providing that fridge magnet 13 years ago? Well, I estimate about 20c and how much did they make from the fridge magnet? About $13,000. Are they still getting value from their investment. Hell yes they are. Many small businesses try to save money and put the smallest magnet they can on the back of a calendar. We have all used those calendars. They either get put on the side of the fridge so they don't fall off or get thrown out Those that stay on are only looked at when we need to look at the date. We turn our heads around the side of the fridge and look. For 10 or 20 cents extra we could have won the prime real estate on the front of the fridge.
The other popular way is buy using business card size magnets. Because these magnets appear to have some value at least to the receiver as opposed to just another business card, they are often kept when many others are lost or thrown out. If you are a strategic supplier for ot
Workshops aren’t that difficult, but they can fall apart. Audiences come expecting to hear from an expert. Students expect to hear from someone who is knowledgeable. The problem is not that you might not know your material. But, the problem comes when you seem like you don’t know your material.
What was the cost of providing that fridge magnet 13 years ago? Well, I estimate about 20c and how much did they make from the fridge magnet? About $13,000. Are they still getting value from their investment. Hell yes they are. Many small businesses try to save money and put the smallest magnet they can on the back of a calendar. We have all used those calendars. They either get put on the side of the fridge so they don't fall off or get thrown out Those that stay on are only looked at when we need to look at the date. We turn our heads around the side of the fridge and look. For 10 or 20 cents extra we could have won the prime real estate on the front of the fridge.
The other popular way is buy using business card size magnets. Because these magnets appear to have some value at least to the receiver as opposed to just another business card, they are often kept when many others are lost or thrown out. If you are a strategic supplier for o
Are you business owner? If you are, what type of business do you run? If run a business that relies on your clients to succeed, you may want to consider rewarding your clients or at least thanking them for their assistance. While in some instances, like in the retail industry, this may be easier done
What was the cost of providing that fridge magnet 13 years ago? Well, I estimate about 20c and how much did they make from the fridge magnet? About $13,000. Are they still getting value from their investment. Hell yes they are. Many small businesses try to save money and put the smallest magnet they can on the back of a calendar. We have all used those calendars. They either get put on the side of the fridge so they don't fall off or get thrown out Those that stay on are only looked at when we need to look at the date. We turn our heads around the side of the fridge and look. For 10 or 20 cents extra we could have won the prime real estate on the front of the fridge.
The other popular way is buy using business card size magnets. Because these magnets appear to have some value at least to the receiver as opposed to just another business card, they are often kept when many others are lost or thrown out. If you are a strategic supplier for o
There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go.Let’s say you have got a great idea
The other popular way is buy using business card size magnets. Because these magnets appear to have some value at least to the receiver as opposed to just another business card, they are often kept when many others are lost or thrown out. If you are a strategic supplier for o
Closeout merchandise is lucrative because of its nature. Merchandise is considered to be a closeout when its original seller loses the original sales venue for it.In other words, closeout merchandise can be a case of socks which were manufactured for an upcoming movie. Once the movie is no longe
The other popular way is buy using business card size magnets. Because these magnets appear to have some value at least to the receiver as opposed to just another business card, they are often kept when many others are lost or thrown out. If you are a strategic supplier for other businesses it can mean the difference between getting orders or losing out to a competitor.
Next time you look at doing a new small business promotion think about fridge magnets. You can win the prime advertising real estate for low cost and receive promotion over many years.
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