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    nal hero to some and vilified by the nursing home industry.

    As a direct result of forming the non-profit, she created a marketing and publicity machine for her law practice, and sh

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    When a Florida attorney learned that her mother was being abused and neglected in a what she thought was a highly reputable nursing home, she sued. But in the course of the lawsuit, she learned how pervasive the problem is in many poorly-run nursing homes. She became passionate about this issue and formed a non-profit organization to help prevent nursing home abuse and neglect and advocate for reforms.

    Within a short time, suing nursing homes and advocating for seniors became her entire law practice. The non-profit organization she had created and still operated, gained nationwide publicity, including a front-page article in the Wall Street Journal. The non-profit and her law practice developed a synergy that made her a national hero to some and vilified by the nursing home industry.

    As a direct result of forming the non-profit, she created a marketing and publicity machine for her law practice, and she

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    learned how pervasive the problem is in many poorly-run nursing homes. She became passionate about this issue and formed a non-profit organization to help prevent nursing home abuse and neglect and advocate for reforms.

    Within a short time, suing nursing homes and advocating for seniors became her entire law practice. The non-profit organization she had created and still operated, gained nationwide publicity, including a front-page article in the Wall Street Journal. The non-profit and her law practice developed a synergy that made her a national hero to some and vilified by the nursing home industry.

    As a direct result of forming the non-profit, she created a marketing and publicity machine for her law practice, and sh

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    d neglect and advocate for reforms.

    Within a short time, suing nursing homes and advocating for seniors became her entire law practice. The non-profit organization she had created and still operated, gained nationwide publicity, including a front-page article in the Wall Street Journal. The non-profit and her law practice developed a synergy that made her a national hero to some and vilified by the nursing home industry.

    As a direct result of forming the non-profit, she created a marketing and publicity machine for her law practice, and sh

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    and still operated, gained nationwide publicity, including a front-page article in the Wall Street Journal. The non-profit and her law practice developed a synergy that made her a national hero to some and vilified by the nursing home industry.

    As a direct result of forming the non-profit, she created a marketing and publicity machine for her law practice, and sh

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    nal hero to some and vilified by the nursing home industry.

    As a direct result of forming the non-profit, she created a marketing and publicity machine for her law practice, and she was able to lobby for much needed reforms to protect seniors from abuse and neglect.

    Could your business benefit from starting a cooperative non-profit organization? Yes, but only if you are truly passionate about the cause.

    Here are some other businesses and professionals who started non-profits that also resulted in generating publicity and new business:

    • After a classmate of his daughter was killed in an automobile accident, an insurance agent started a non-profit to educate teenagers on how to be safer drivers. He spoke at every high school in his city and was the subject of frequent news stories. His insurance business experienced dramatic growth as a result.

    • A CPA firm started a non-profit t

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