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Hub You - What's Your Story? (Part 1 in a Series of Yet-to-be-Determined Length)
We all know that curb appeal is important to attract prospective buyers and renters to your property. But what one typically thinks of as being effective curb appeal may no longer be as valuable.Traditionally, in order to create the most marketable curb appeal was to have the landscaping and interior of the property as clean as possible without any clutter. The more space a property had the better.While those things still hold water in many markets, the newer generations of renters in college or beginni
Of course, marketers didn’t invent storytelling – we just perfected an art that has been around since time began.
As humans, we’re all looking for ways to explain the world we see. Early humans noticed things in their environment and invented stories to help understand them.
The sun rising in the East was the “Great Sun God” smiling upon them. Sickness
You may be in a position where your customers are demanding you implement an ISO 9000 quality system or you would like to do it for the benefits it can provide your organization. You may not have the resources to hire a consultant to help you. Can you achieve this task on your own, without the help of a consultant? Yes. You do not need a consultant to implement an ISO 9000 quality management system. You can do it with the resources you have.Will a consultant provide you a better quality system than you c
Given that she is 7 years old, my usual answer, “I own and run my own marketing communications agency,” wasn’t cutting it.
I could tell by the blank stare I got in return for that answer.
Considering my audience, trying again I said, “I help companies market their products and services so they can sell stuff and make money.”
Better – she seemed to be considering that.
“So how do you do that?” she asks.
“I create websites and brochures, I write direct mail packages and newsletters and I help my clients get these things in front of their new customers,” I said.
“So that’s all you have to do to get people to buy stuff?” she asked me.
“Well, no,” I said. “It’s more than just the brochures and websites and stuff.”
“So what do you really have to do then?” she asked.
And about this time I was wondering if all 7 year olds were this curious. I looked pleadingly to her mom, and all I got from her in return was a shrug and her reply, “welcome to my world.”
“You have to put a whole integrated campaign together so that everything makes sense. You have to make sure everything is consistent with the image of the company you’re promoting. You have to tell the customer a story,” I answered.
“You tell stories for a living?” she asked, obviously amazed.
And I realized it was true. “Yep,” I said. “That’s what I do. I tell my customer’s stories to their customers. That, in a nutshell, is what marketing’s all about.”
“Cool!” she answered.
Of course, marketers didn’t invent storytelling – we just perfected an art that has been around since time began.
As humans, we’re all looking for ways to explain the world we see. Early humans noticed things in their environment and invented stories to help understand them.
The sun rising in the East was the “Great Sun God” smiling upon them. Sickness w
Customer Service Is No Longer EnoughToo many organizations today focus on the image they have as opposed to their identity. Most medium and large sized organizations have some type of customer service training program for all front line staff. This training usually focuses on service and escalation procedures, handling difficult customer situations, and how to keep a positive attitude and smile when working with customers. Some organizations have facilitated their staff’s mastery of these skills and
Better – she seemed to be considering that.
“So how do you do that?” she asks.
“I create websites and brochures, I write direct mail packages and newsletters and I help my clients get these things in front of their new customers,” I said.
“So that’s all you have to do to get people to buy stuff?” she asked me.
“Well, no,” I said. “It’s more than just the brochures and websites and stuff.”
“So what do you really have to do then?” she asked.
And about this time I was wondering if all 7 year olds were this curious. I looked pleadingly to her mom, and all I got from her in return was a shrug and her reply, “welcome to my world.”
“You have to put a whole integrated campaign together so that everything makes sense. You have to make sure everything is consistent with the image of the company you’re promoting. You have to tell the customer a story,” I answered.
“You tell stories for a living?” she asked, obviously amazed.
And I realized it was true. “Yep,” I said. “That’s what I do. I tell my customer’s stories to their customers. That, in a nutshell, is what marketing’s all about.”
“Cool!” she answered.
Of course, marketers didn’t invent storytelling – we just perfected an art that has been around since time began.
As humans, we’re all looking for ways to explain the world we see. Early humans noticed things in their environment and invented stories to help understand them.
The sun rising in the East was the “Great Sun God” smiling upon them. Sickness
As a professional in the computer reseller business, you need to create strong recourse policies to handle any customer complaints. If these policies are clear and in place, you can have satisfied customers and a good reputation even if you run into snags along the way.Elements of Computer Reseller Business Recourse PoliciesThe most effective recourse policies give the customer a sense of total control. Listen to concerns, apologize for any inconveniences and quickly fix the problem. Taking action in
“So what do you really have to do then?” she asked.
And about this time I was wondering if all 7 year olds were this curious. I looked pleadingly to her mom, and all I got from her in return was a shrug and her reply, “welcome to my world.”
“You have to put a whole integrated campaign together so that everything makes sense. You have to make sure everything is consistent with the image of the company you’re promoting. You have to tell the customer a story,” I answered.
“You tell stories for a living?” she asked, obviously amazed.
And I realized it was true. “Yep,” I said. “That’s what I do. I tell my customer’s stories to their customers. That, in a nutshell, is what marketing’s all about.”
“Cool!” she answered.
Of course, marketers didn’t invent storytelling – we just perfected an art that has been around since time began.
As humans, we’re all looking for ways to explain the world we see. Early humans noticed things in their environment and invented stories to help understand them.
The sun rising in the East was the “Great Sun God” smiling upon them. Sickness
Many folks believe that all business people and CEOs are greedy Machiavellian types and should be arrested. It is amazing how few people take everything for granted without realizing that it was the businesses and entrepreneurs who have brought in everything you see, everywhere you go. It is Over Regulation in the US that is truly hurting consumers.What is interesting is that with over lawyering and over regulation we are defeating ourselves. The Rule Breaker, Rule Maker Syndrome is certainly coming true for s
“You tell stories for a living?” she asked, obviously amazed.
And I realized it was true. “Yep,” I said. “That’s what I do. I tell my customer’s stories to their customers. That, in a nutshell, is what marketing’s all about.”
“Cool!” she answered.
Of course, marketers didn’t invent storytelling – we just perfected an art that has been around since time began.
As humans, we’re all looking for ways to explain the world we see. Early humans noticed things in their environment and invented stories to help understand them.
The sun rising in the East was the “Great Sun God” smiling upon them. Sickness
The service industry is the fastest growing industry. It becomes imperative to ensure the management of such services. There are many professional management organizations that cater to quality control requirements of an industry.Consistent quality and improved productivity are their targets. They utilize the latest technology, including automated quality assurance and cleaning programs to ensure compliance and timely completion of the projects. These professionals also provide in-house training to the staff t
Of course, marketers didn’t invent storytelling – we just perfected an art that has been around since time began.
As humans, we’re all looking for ways to explain the world we see. Early humans noticed things in their environment and invented stories to help understand them.
The sun rising in the East was the “Great Sun God” smiling upon them. Sickness was a curse brought on by any number of transgressions, and rain could be summoned by dancing in circles.
We’ve progressed (some) since that time. But we still all rely on stories every day to explain the world around us. We tell stories to each other, and we tell stories to ourselves.
And because we are used to telling stories to each other, as consumers we expect and demand that marketers tell stories to us about the products and services they promote.
Some marketers tell great stories, and some are pretty bad. But here’s the catch – no matter how great the story is, if the product or service experience isn’t consistent with the story, consumers will turn on you like month-old milk.
Apple Computer is a company who tells a masterful story. It’s the key to their success and cult-like customer following.
The famous “1984” ad – which aired only once during the Super Bowl in 1983 convinced legions of the faithful that using a Mac was akin to fighting George Orwell’s “big brother” and everything evil that he stood for. Their “Think Different” campaign – and every bit of marketing they do reinforces that story.
The fact that Apple makes beautiful, innovative products and cutting-edge software supports the story they tell us. (And yes, it’s obvious that I’ve bought their story!)
On the other hand – remember the campaign, “This is Not Your Father’s Oldsmobile”? Great story. Oldsmobile had an image problem – their cars were for “old folks” – so to combat that image they created a campaign aimed right at the heart of the matt
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[url=http://www.iadvice.info/article/27106/iadvice-Whats-Your-Story-Part-1-in-a-Series-of-YettobeDetermined-Length.html]What's Your Story? (Part 1 in a Series of Yet-to-be-Determined Length)[/url]
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