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Hub You - What's Your Story (Part 2 in a Series of Yet-to-be-Determined Length)
Ever struggle with trying to clearly discern and define a realistic and viable vision for the future of your organization? Many leaders lead “by-the-seat-of-their-pants.” They’re actively engaged in the daily duties of managing, directing and supervising but often perform these responsibilities without any clear understanding of how they are
An obvious example of this phenomenon can be seen in any parking lot in America. If cars were really all about getting from point A to point B, we wouldn’t need more than a couple diffe
I was reminded of this story by Trish, a former colleague. I hadn’t forgotten, because it was the catalyst for a new career advancement strategy I developed. In my various human resource roles I always advise my clients to consider a range of self promotion strategies to advance their career. As a result of the case study below, I developed a n
So, if marketing = story telling, does that mean that all storytellers are marketers?
Yes, it does.
It doesn’t matter whether you are in a “marketing position” or not – the fact is, if you have an idea you want to spread or a story to tell, you’re a marketer.
It sounds like it should be pretty easy, then – tell stories, people buy your stuff – what could be easier, right?
Unfortunately, it’s a little more complicated than that.
The challenge starts with people’s perceptions and belief systems. That’s why 2 people can look at the exact same thing and have completely opposite opinions about it.
An obvious example of this phenomenon can be seen in any parking lot in America. If cars were really all about getting from point A to point B, we wouldn’t need more than a couple differ
The theory of Behavior finance shows us the influence of emotions in the decision-taking-process. Because of various reasons, we use rules that are not always rationally sound.Myers and Briggs have elaborated the psychology of Jung into a psychological model that describe different personality types. These types give insight in which dif
So, if marketing = story telling, does that mean that all storytellers are marketers?
Yes, it does.
It doesn’t matter whether you are in a “marketing position” or not – the fact is, if you have an idea you want to spread or a story to tell, you’re a marketer.
It sounds like it should be pretty easy, then – tell stories, people buy your stuff – what could be easier, right?
Unfortunately, it’s a little more complicated than that.
The challenge starts with people’s perceptions and belief systems. That’s why 2 people can look at the exact same thing and have completely opposite opinions about it.
An obvious example of this phenomenon can be seen in any parking lot in America. If cars were really all about getting from point A to point B, we wouldn’t need more than a couple diffe
How long should the line be at a truck wash ideally? Well, that depends on your goals and location and the quality level. Most of the Industry would agree that Shorter Lines at Truck Washes Increase Business. Although there is a catch 22 to the line situation, if there are no trucks there then often folks will drive by. Same in a car wash busin
It sounds like it should be pretty easy, then – tell stories, people buy your stuff – what could be easier, right?
Unfortunately, it’s a little more complicated than that.
The challenge starts with people’s perceptions and belief systems. That’s why 2 people can look at the exact same thing and have completely opposite opinions about it.
An obvious example of this phenomenon can be seen in any parking lot in America. If cars were really all about getting from point A to point B, we wouldn’t need more than a couple diffe
In the custom sticker printing industry there are five types of techniques used.Screen PrintingFlexographyLetterpressOffsetDigitalScreen Printing is a simple form of printing with a screen; originally silk which is still used, is now also done with synthetic material screens. This is a very basic and u
Unfortunately, it’s a little more complicated than that.
The challenge starts with people’s perceptions and belief systems. That’s why 2 people can look at the exact same thing and have completely opposite opinions about it.
An obvious example of this phenomenon can be seen in any parking lot in America. If cars were really all about getting from point A to point B, we wouldn’t need more than a couple diffe
Freelance graphic designers are the ones who are their own boss and can work from anywhere. They don’t have any fixed office hours. They don’t have to follow set rules, nor is there any limit to their earning potential. To become a successful graphic designer, pick a name that stands out from the lot. Avoid using the word freelance in your name
An obvious example of this phenomenon can be seen in any parking lot in America. If cars were really all about getting from point A to point B, we wouldn’t need more than a couple different models to choose from.
But car manufacturers tell a story – some cars are “practical” while some are “environmentally friendly.” Some are “utilitarian” while others offer speed or luxury.
And the person who claims she needs a car for transportation to and from work – but “wouldn’t be caught dead” in one type of vehicle or another – has simply believed the story that auto marketers have told her – the type of car she selects will align with her perceptions and beliefs about the world.
Perception, as they say, is reality.
It’s why all products don’t appeal to everyone. Take diets, for instance. Many people want the exact same thing – to lose weight, get in shape and feel fit and healthy.
Yet if everyone’s perceptions were identical, there would be no need for 90% of the hundreds of diet bestsellers on the bookshelves. The diet s
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