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Hub You - How To Fill Your Business With Ideal Clients
After coaching hundreds of people on how to break free from the corporate world, I have created 7 fundamental practices to help you successfully start a new career. I share them with you here.1. Center YourselfWhen you are trying to start a new career, you may encounter inner resistance and self-doubt. Before self-talk
The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).
And getting him to pay on time was like pulling teeth.
Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.
So take a look at your current clients. Identify
The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale?There are really only two key ele
... you absolutely loved working with?
A client who truly appreciated what you had to offer. Who listened to your recommendations, and not only that, acted on them, too!
A client who respected your knowledge and experience ... who turned to you for your advice and expertise.
A client who willingly paid you, on time, for your services.
A client who was so happy with your work that they referred you to their colleagues and friends.
THIS is your ideal client.
Your job as a marketer is to understand who this person is and go out and find more clients just like him.
But what do most new business owners tend to do?
Unfortunately, because they're usually hungry for business, many solo-professionals tend to take on anyone who appears to be looking for their services.
Often they don't screen new clients very well and the only criteria that seems to matter is if the client wants to work with them.
Speaking from personal experience I can tell you this is NOT the way to build a successful business.
Here's what happened to me ...
A few years ago, one of my business partners and I took on a client that had been referred to us by one of our favorite clients. We thought that was enough of a reason to take on this new client.
Even though we both had an uneasy feeling after our first meeting. Even though we weren't sure this new client really understood and appreciated what we had to offer, we chose to take him on as a client because he had been referred.
And we very soon came to regret that decision.
The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).
And getting him to pay on time was like pulling teeth.
Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.
So take a look at your current clients. Identify
Every business must retain certain records on their current and past employees, but which ones and for how long?On the federal level, there are two agencies that regulate record keeping. First is the IRS, which is responsible for enforcing the Internal Revenue Code. The second is the U.S. Department of Labor (DOL). The Wage a
THIS is your ideal client.
Your job as a marketer is to understand who this person is and go out and find more clients just like him.
But what do most new business owners tend to do?
Unfortunately, because they're usually hungry for business, many solo-professionals tend to take on anyone who appears to be looking for their services.
Often they don't screen new clients very well and the only criteria that seems to matter is if the client wants to work with them.
Speaking from personal experience I can tell you this is NOT the way to build a successful business.
Here's what happened to me ...
A few years ago, one of my business partners and I took on a client that had been referred to us by one of our favorite clients. We thought that was enough of a reason to take on this new client.
Even though we both had an uneasy feeling after our first meeting. Even though we weren't sure this new client really understood and appreciated what we had to offer, we chose to take him on as a client because he had been referred.
And we very soon came to regret that decision.
The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).
And getting him to pay on time was like pulling teeth.
Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.
So take a look at your current clients. Identify
Power Teams seem like an ideal way to promote your business and offer a wide range of services. It is true when they work well. Although the concept is excellent, you should not work with a Power Team unless you have an agreement in place. With an agreement, you will be able to define what is important and how to divide the spoils.
Often they don't screen new clients very well and the only criteria that seems to matter is if the client wants to work with them.
Speaking from personal experience I can tell you this is NOT the way to build a successful business.
Here's what happened to me ...
A few years ago, one of my business partners and I took on a client that had been referred to us by one of our favorite clients. We thought that was enough of a reason to take on this new client.
Even though we both had an uneasy feeling after our first meeting. Even though we weren't sure this new client really understood and appreciated what we had to offer, we chose to take him on as a client because he had been referred.
And we very soon came to regret that decision.
The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).
And getting him to pay on time was like pulling teeth.
Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.
So take a look at your current clients. Identify
I am writing about the fact that there are groups of net-entrepreneurs who, once you join, provide free help and support for a business that operates like an automated vending machine.So many people dream of one day having a business on the Internet, but the cost and the time it takes to get started prevent many from doing th
Even though we both had an uneasy feeling after our first meeting. Even though we weren't sure this new client really understood and appreciated what we had to offer, we chose to take him on as a client because he had been referred.
And we very soon came to regret that decision.
The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).
And getting him to pay on time was like pulling teeth.
Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.
So take a look at your current clients. Identify
For your people, they want to do a great job - no, really, despite your experiences, they do. And what might seem to 'the management' the important things, just don't stack in the day-to-day reality of the workplace. Here's why.Your people want to focus on looking after their custome
The relationship was rocky. The client was very difficult to work with and was never really happy with the work we provided (mostly because he didn't really understand or appreciate it).
And getting him to pay on time was like pulling teeth.
Needless to say, the relationship didn't last. And it really was better for all of us that it didn't.
So take a look at your current clients. Identify those you absolutely LOVE working with and make a decision to focus your marketing on finding more clients just like them.
Also look at WHO you're targeting as clients and ask yourself the following two questions:
1) Do they have a compelling need for your services?
2) Can they afford your services?
If you can't answer these two questions with a definitive "YES" then you may need to re-think who you're marketing to.
Or, you may need to create different product or service offerings to better meet their needs.
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