Tags |
|
|
Links |
|
|
Hub You - Successful Marketing Requires Follow Up
More and more people are leaving the office grind behind to work at home. Whether downsized, outsourced, or sick and tired of cubicle hell, people like never before are saying goody bye to the corporate life and starting home-based businesses. One tool making it easy for a person to have a home-based business is the Internet. Along with the Internet, comes a diverse lot of income earning opportunities and people are jumping on board.One Internet based product tapping into the
A good start on generating repeat business.
Now they've done three things right.
But guess what?
They Made One Potentially Fatal Mistake
That's where it stopped. It's been over a month since we went in for the 50% off trial and I haven't
What are the worst mistakes job hunters make? It turns out there are four big ones. These four mistakes turn up repeatedly when executives responsible for hiring talk about the reasons why someone didn't get a job offer.If you make even one of them, you'll drastically reduce your chances of getting selected.Interview mistake #1: Thinking like a job hunterThe only reason why an employer hires you is because they want you to achieve certain results for them.
The Little Yogurt Shop That Could
This little yogurt shop opened recently in a retail space that has been home to several ice cream shops over the past few years. None of the ice cream shops were successful in that retail space for any length of time.
My guess is this is partly due to the location, but probably has more to do with their lack of marketing and establishing a strong brand.
The Little Yogurt Shop Passed The Branding Test
The little yogurt shop seems to have a leg up on the branding end. It's called DIY Yogurt and you actually get to serve yourself the yogurt and add your own toppings.
This is a unique idea (a definite marketing advantage) and kids in particular seem to get a kick out of serving themselves and choosing and sprinkling the toppings on their yogurt by themselves.
So right there, the brand name (DIY or Do-It-Yourself) is consistent with the yogurt store's uniqueness.
Good job marketing so far.
They're Using Smart Marketing Techniques
The second thing they did right was to distribute 50% off coupons to all the homes in the immediate vicinity of the store. The coupons were valid on two specific dates and were used to announce the grand opening.
Smart marketing.
We were made aware of the shop and we were given an incentive to give it a try, which we did, along with many other people - the shop was packed with people when we visited. They also gave us a frequent buyer card that entitled us to a free yogurt after purchasing 10.
A good start on generating repeat business.
Now they've done three things right.
But guess what?
They Made One Potentially Fatal Mistake
That's where it stopped. It's been over a month since we went in for the 50% off trial and I haven't
Let me ask you a question? Imagine I would offer you $10 for eating 10 living cockroaches. Would you do it? Now listen, I raise the ante and offer you $100. How does that feel? If you hear me saying "you get $1000 bucks" does that change something? Here is the ultimate offer 1 million dollars for eating 10 living cockroaches right now. What is your feeling now?I am sure, if you pictured the disgusting image you have shaken. You would never do it for one buck. At least most of
My guess is this is partly due to the location, but probably has more to do with their lack of marketing and establishing a strong brand.
The Little Yogurt Shop Passed The Branding Test
The little yogurt shop seems to have a leg up on the branding end. It's called DIY Yogurt and you actually get to serve yourself the yogurt and add your own toppings.
This is a unique idea (a definite marketing advantage) and kids in particular seem to get a kick out of serving themselves and choosing and sprinkling the toppings on their yogurt by themselves.
So right there, the brand name (DIY or Do-It-Yourself) is consistent with the yogurt store's uniqueness.
Good job marketing so far.
They're Using Smart Marketing Techniques
The second thing they did right was to distribute 50% off coupons to all the homes in the immediate vicinity of the store. The coupons were valid on two specific dates and were used to announce the grand opening.
Smart marketing.
We were made aware of the shop and we were given an incentive to give it a try, which we did, along with many other people - the shop was packed with people when we visited. They also gave us a frequent buyer card that entitled us to a free yogurt after purchasing 10.
A good start on generating repeat business.
Now they've done three things right.
But guess what?
They Made One Potentially Fatal Mistake
That's where it stopped. It's been over a month since we went in for the 50% off trial and I haven't
When you go to trade shows you probably pick up brochures.What do you do with them?In the majority of cases I'm willing to bet you either leave them to fester in the lovingly designed show carrier bag or you scan some of them and then throw them away.Do you read any of the brochures you get through the post or left by sales people?If you don't read brochures why do you think your prospects will?If your brochure is all about you and very li
This is a unique idea (a definite marketing advantage) and kids in particular seem to get a kick out of serving themselves and choosing and sprinkling the toppings on their yogurt by themselves.
So right there, the brand name (DIY or Do-It-Yourself) is consistent with the yogurt store's uniqueness.
Good job marketing so far.
They're Using Smart Marketing Techniques
The second thing they did right was to distribute 50% off coupons to all the homes in the immediate vicinity of the store. The coupons were valid on two specific dates and were used to announce the grand opening.
Smart marketing.
We were made aware of the shop and we were given an incentive to give it a try, which we did, along with many other people - the shop was packed with people when we visited. They also gave us a frequent buyer card that entitled us to a free yogurt after purchasing 10.
A good start on generating repeat business.
Now they've done three things right.
But guess what?
They Made One Potentially Fatal Mistake
That's where it stopped. It's been over a month since we went in for the 50% off trial and I haven't
Don’t think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in this report.Value-Paks – Similar to card decks, “value-paks” are little booklets with multiple ads. They are mostly used with coupons, rather than business reply cards.Ad Magazines – You’ve seen them. Magazines that are little more than a collection of space ads. They are usually local, and the ads in them usually aren’t direct response.
The second thing they did right was to distribute 50% off coupons to all the homes in the immediate vicinity of the store. The coupons were valid on two specific dates and were used to announce the grand opening.
Smart marketing.
We were made aware of the shop and we were given an incentive to give it a try, which we did, along with many other people - the shop was packed with people when we visited. They also gave us a frequent buyer card that entitled us to a free yogurt after purchasing 10.
A good start on generating repeat business.
Now they've done three things right.
But guess what?
They Made One Potentially Fatal Mistake
That's where it stopped. It's been over a month since we went in for the 50% off trial and I haven't
Consider the following story, not as a paradigm for business ethics, but as a template for the cultivation of an adventurous spirit. We are the product of our parents and their parents. Our children's entrepreneurial success is largely in our hands.With bold and bloody hands, the Nordic chieftain took me up. Well, not me, but my progenitor, full 40 rungs below me on the ladder. He solemnly squeeze-shut his eyes to recite the ancient, potent lay:
A good start on generating repeat business.
Now they've done three things right.
But guess what?
They Made One Potentially Fatal Mistake
That's where it stopped. It's been over a month since we went in for the 50% off trial and I haven't seen or heard anything from DIY Yogurt since. And not surprisingly, we haven't been back. And you know the saying ... out of sight, out of mind.
Perhaps they're doing other marketing that I just haven't seen. But my guess is they probably are not.
They're expecting ME to remember them.
And as any good marketer knows, you've got to follow up again and again and again and AGAIN. You can't rely on your customers or prospects to remember you - you have to remind them you're there.
I'll be curious to see how long this little yogurt shop lasts. I hope they do well. It's a unique idea that I think has a lot of merit. Plus their yogurt is pretty tasty!
You've Got to Follow-Up Follow-Up Follow-UP!
But without consistent marketing they may end up like all their predecessors in that space, and, like the majority of new businesses ... closing up shop because they just weren't able to make enough sales to keep the business going.
If you have a great product or service, and there is a market for what you're selling, there's no reason your business can't be a success.
But if you don't have a marketing plan with ongoing, consistent follow-up in place, the chances of you succeeding are slim.
You need to be out there reminding people over and over and over again that you're there for them. So when they're ready to buy, they remember you, and they bring you their business.
I encourage you to take a look at your marketing efforts. Do you have a marketing plan in place, with consistent marketing follow-up scheduled
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/26931/iadvice-Successful-Marketing-Requires-Follow-Up.html">Successful Marketing Requires Follow Up</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/26931/iadvice-Successful-Marketing-Requires-Follow-Up.html]Successful Marketing Requires Follow Up[/url]
Related Articles:
Bookmark it:
|