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Hub You - The Benefits of a Benefits Driven Headline With Specificity
The internet has brought so much change into our lives. It has also provided numerous jobs that no one would ever dream possible. One of those positions is as a moderator for message boards on major magazine sites.While on one of several sites that I enjoy being a member of, I wondered: How does this work
Your eyes fall upon the following th
THE PURPOSE OF SURVEY FEEDBACK:In globally competitive environments, organizations are seeking information about obstacles to productivity and satisfaction in the workplace. Survey feedback is a tool that can provide this type of honest feedback to help leaders guide and direct their teams. Obstacle
Let's look at the following as an example...
"5 Secrets to Doubling Your List In 90 Days"
This headline includes both a benefit statement and specificity.
Specificity in included in three ways, the number of secrets (5), the benefit of doubling your list (specifically says what it will do), and specifically in what period of time (90 days).
Now if you were a reader who was interested in building a list, do you think this headline would get your attention? I think it would.
Remember the purpose of a headline is to stop the reader (or scanner) dead in their tracks and pull them into reading the article or other form of copy.
Lets assume you are an Internet marketer or small business owner and have the desire to increase the size of your mailing list (either email or snail mail). You are scanning a newspaper, journal or magazine looking for something interesting to read.
Your eyes fall upon the following thr
A well-designed document is an effective document. It gets your message across to your intended audience—whether your aim is to give information, sell a widget, or help someone grasp a concept.I have graphic design software on my computer, and I think I have a pretty good eye. Why do I need a graphic designe
"5 Secrets to Doubling Your List In 90 Days"
This headline includes both a benefit statement and specificity.
Specificity in included in three ways, the number of secrets (5), the benefit of doubling your list (specifically says what it will do), and specifically in what period of time (90 days).
Now if you were a reader who was interested in building a list, do you think this headline would get your attention? I think it would.
Remember the purpose of a headline is to stop the reader (or scanner) dead in their tracks and pull them into reading the article or other form of copy.
Lets assume you are an Internet marketer or small business owner and have the desire to increase the size of your mailing list (either email or snail mail). You are scanning a newspaper, journal or magazine looking for something interesting to read.
Your eyes fall upon the following th
Are you an entrepreneur? Not everyone is, and that's fine. The world needs entrepreneurs, managers and worker bees, but determining the category that you actually fall in can help make your life more successful.Remember that an entrepreneur is a risk taker and a builder who rejects the commonly accepted idea
Now if you were a reader who was interested in building a list, do you think this headline would get your attention? I think it would.
Remember the purpose of a headline is to stop the reader (or scanner) dead in their tracks and pull them into reading the article or other form of copy.
Lets assume you are an Internet marketer or small business owner and have the desire to increase the size of your mailing list (either email or snail mail). You are scanning a newspaper, journal or magazine looking for something interesting to read.
Your eyes fall upon the following th
The Nursing profession, having a renaissance of sorts, in the past 5-7 years finds itself in today’s professional spotlight. This renaissance is a result of the increasing demand for nursing services. In addition to this demand, comes increased competition among nurses to keep all knowledge and skills current.d.
Remember the purpose of a headline is to stop the reader (or scanner) dead in their tracks and pull them into reading the article or other form of copy.
Lets assume you are an Internet marketer or small business owner and have the desire to increase the size of your mailing list (either email or snail mail). You are scanning a newspaper, journal or magazine looking for something interesting to read.
Your eyes fall upon the following th
As a consultant, you meet all types of executives in business -- the good, the bad, and the ugly. Driven by big egos, big jobs, and big money, some C-level honchos can be tough cookies.Even though the vast majority of them are smart, savvy, intuitive, charming, talented, persuasive, and colorful, there are a
Your eyes fall upon the following three article headlines:
Headline # 1: "How To Grow Your List"
Headline # 2: "5 Secrets to Doubling Your List In 90 Days"
Headline # 3: "The Importance Of Growing A List"
Which one do you think you would turn to read first?
In this case both the first and second headlines contain a benefit statement, but the second headline includes specificity which the first does not.
Under the above scenario, I believe that the reader would read the article associated with headline 2 first, then since headline one also includes a benefit statement (implies that it will reveal methods, techniques, strategies, or tactics on how to grow you list, which is something you would like to know), the reader would read the first article if he or she had enough time available to read both. While the article associated with headline three would probably get passed over.
Why would article three g
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