Hub You - Business

How To Impress At An Interview, And Land That Job
Candidates’ experience and credentials, as detailed in the resume, are most often the frequently used criteria for determining which job applicants are deserving of a personal interview. Ultimately, though, the hiring decision is going to be heavily based upon the candidates’ performance in the interview and their value to the organization. To impress an interviewer, you have to be able to distinguish yourself from other candidates and be prepared to 'sell' your qualifications to the interviewer. How can you do this?Present a polished professional imageRemember that professional co

ficant factors influence the maximum price you can charge for your product.

How closely does your product relate to the buyer's needs? How unique is your product? Do you charge a "fair" price? Is paying the asking price socially acceptable for your customers?

Legalistic criteria

Consumers are also guided by what others demand or want. Some potential buyers must obey legal requ

Setting Parameters at Work to Enable Achievement of Your Goals
At one time or another, most of us have experienced a loss of momentum in achieving the goals we set. This particularly seems to be true when we resolve to take better care of ourselves or spend more time with family and friends. Work often seems to relegate such goals to the back burner.Ironically, I have observed that when my coaching clients set clear parameters at work to enable them to achieve what they perceive to be personal goals, there is a profoundly positive impact on their focus, productivity and satisfaction at work.One leader whom I coach (we’ll call her Kelly) has rece

Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn't always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.

How do potential customers evaluate your products (or services)? How do they trade off various factors before deciding? How are their emotions involved in the process? Consumers--whether they realize it or not--use up to six categories of emotional criteria when they decide to purchase your product.

Technical criteria

Technical criteria relate to what your product does. Every product performs a function. It may also perform additional functions or have features that make it easier to operate or use. If your type of product has been around for a while, everyone assumes it will perform its basic function. Marketing battles are fought on the ground of extra features and ease of use.

Does your product perform its core function better, faster, or more smoothly than your competitors' products? Have you enriched your product with additional features? Is your product easier to buy and simpler to operate?

Economic/sacrifice criteria

Economic/sacrifice criteria relate to price. Consumers live in an approach/avoidance world. Your product's benefits are in a tug of war with its price and the effort it takes to purchase it. For most consumers, the psychological cost of paying for your product reduces their enjoyment of it. Several emotionally significant factors influence the maximum price you can charge for your product.

How closely does your product relate to the buyer's needs? How unique is your product? Do you charge a "fair" price? Is paying the asking price socially acceptable for your customers?

Legalistic criteria

Consumers are also guided by what others demand or want. Some potential buyers must obey legal requi

Successful Job Interview Tips
Congratulations! You've finally landed that job interview you've been waiting for. Now the real work begins! Remember, resumes don't get jobs; they merely get you in the door. Here's how to make your resume come alive and make a good impression.Tell Your Story in 60 Seconds or Less. Believe it or not, one of the biggest stumbling blocks for job candidates is what to say when an interviewer opens with: tell me something about yourself. This is not the time to share where you were born, your love of cats, or how much you hate your last boss! It??™s your golden opportunity to make your r

y trade off various factors before deciding? How are their emotions involved in the process? Consumers--whether they realize it or not--use up to six categories of emotional criteria when they decide to purchase your product.

Technical criteria

Economic/sacrifice criteria

How closely does your product relate to the buyer's needs? How unique is your product? Do you charge a "fair" price? Is paying the asking price socially acceptable for your customers?

Legalistic criteria

Consumers are also guided by what others demand or want. Some potential buyers must obey legal requ

Accounting - A Practical Definition
What is accounting?A simple definition is the recording of financial or money transactions. Not all transactions need to be recorded. Mostly, only business transactions are recorded, personal transactions are rarely recorded by individuals.For example, you purchase a book for $10. You give the book seller $10; you receive the book & a receipt for $10. More often than not you throw the receipt away; you only want to read the book. The book seller however is operating a business so the transaction will be recorded.The book seller will record the $10 as a cash sale and at the

ures that make it easier to operate or use. If your type of product has been around for a while, everyone assumes it will perform its basic function. Marketing battles are fought on the ground of extra features and ease of use.

Economic/sacrifice criteria

How closely does your product relate to the buyer's needs? How unique is your product? Do you charge a "fair" price? Is paying the asking price socially acceptable for your customers?

Legalistic criteria

Consumers are also guided by what others demand or want. Some potential buyers must obey legal requ

Pragmatic Consulting from the Client's Perspective
In my career I have been fortunate enough to work for two of the best companies on earth: Accenture and Microsoft. In my eleven years at Accenture I got a tremendous education on systems development, project management, strategic planning, and client service. In my nine years at Microsoft, I took most of what I learned at Accenture and learned how to apply it in a very practical and effective manner. Both experiences were key to my growth as a professional.When I left Accenture to go to Microsoft, I found myself moving from the consultant's side of the desk to the client's side of the desk. A

ct easier to buy and simpler to operate?

Economic/sacrifice criteria

How closely does your product relate to the buyer's needs? How unique is your product? Do you charge a "fair" price? Is paying the asking price socially acceptable for your customers?

Legalistic criteria

Consumers are also guided by what others demand or want. Some potential buyers must obey legal requ

Advertising And Optimizing Your Timing - An Often Overlooked Attribute
Do you find yourself changing ad copy, tracking conversions and trying to make tiny tweaks all the time? Not that this is a bad thing, but do you know at which point in the decision process your potential customers are presented with your ads? If you don't, read on. Because this has a major impact on your RoI (Return on Investment).To understand the behaviour of a customer we have to define the thinking process and let's call it the purchase timeline. There are four major steps in this purchasing process:Step 1 - recognition of a needThe first step in the purcha

ficant factors influence the maximum price you can charge for your product.

How closely does your product relate to the buyer's needs? How unique is your product? Do you charge a "fair" price? Is paying the asking price socially acceptable for your customers?

Legalistic criteria

Consumers are also guided by what others demand or want. Some potential buyers must obey legal requirements and this loss of control may be frustrating. Consumers also feel obliged to consider the needs and desires of others, like their spouse or children.

Does your product help your customer comply with any legal requirements? Can your product be made more appealing to your customer's children or spouse?

Integrative criteria

How does your product or service fit with your potential customer's social group or personal identity? Consumers belong to social groups. They face potential embarrassment if they don't conform. So they constantly try to strike a balance between group membership versus visibility and self-esteem. Any product or service that increases their self-esteem is emotionally satisfying.

Does your product help your customer express their identity? Can your product be described as "upscale" or "exclusive"?

Adaptive criteria

Consumers want to minimize any risk that they will regret their purchase later. The easiest solution is to avoid responsibility completely and trust the advice of others, preferably an expert. Consumers also lower their risk of future regret by imitating the buying habits of others that they assume are "in the know," by looking for guarantees, or by basing their decision on your reputation.

Are you able to offer endorsements from recognized experts? Do you have testimonials from satisfied customers? Do you offer a strong guarantee? Is it possible to offer a free trial or sample?

Intrinsic criteria

Intrinsic criteria relate to your product's basic nature--how much the consumer "likes" your produ

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Entrepreneurs often get overwhelmed at what should be included in their business plan. Here's a basic template that can be used.

If you are like many high-performing business people, you have an annual ritual to set your plans for the coming twelve months. Some people do it in December, others at weird, miscellaneous times of the year, but most -- me included -- tend to do it the beginning part of the New Year.

The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I'm taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell like your products or services like crazy.

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