Hub You - Business

Branding in the Face of Mergers and Acquisitions
Your company is considering a merger or acquisition. You’ve explored the financial and legal ramifications. But do you know what your point of distinction will be post-merger?Today, mergers and acquisitions (M&A) are commonplace. They are strategic decisions grounded in geographic expansion, product and competency diversification, and brand leveraging. While businesses clearly address the associated legal and financial issues, they often overlook a critical component—br

solves the problem of cold delivery pizza, which, at that time was the industry’s largest problem. Not only did it solve the problem, it GUARANTEED a solution to the customers’ problem. Dominos’ USP did exactly what a good USP is designed to do it differentiated them from the competition.

How do you create a successful USP? Ask yourse

Why Businesses Fail - And What You Can Do About It!
Have you unintentionally set your business up for failure?No one sets out to fail! Most business owners read all the statistics (maybe more than once) before they open their doors. Many know the reasons why businesses fail. But some businesses operate under this paradigm: "failure can never happen to me because I know better." Is that you?What most business owners miss is looking at the reasons for business failure and turning them into action steps to help overco

“When it absolutely, positively has to be there overnight”
“We’re number two. We try harder.”
“Like a good neighbor_____ _____ is there”

If you can name the companies that belong to the above Unique Selling Propositions than you can see the importance of having your own, it works!

Simply stated a Unique Selling Proposition differentiates you from your competition. If you don’t have something different to offer, you better find something or save yourself a lot of aggravation and go work for your competition. It tells your prospects why they should do business with you versus the other guys. No, scratch that; it SCREAMS at your prospects why they MUST do business with you. Your prospects are interested in one thing and one thing only, what’s in it for them. Make it easy for them to do business with you, don’t keep them guessing. Tell them why they should do business with you and only you. To be successful in business you don’t have to be the best but you have to be unique. A ‘me too’ business if it survives, survives by price wars. I don’t think this is how you want to run your business. Best of all, a USP costs NOTHING.

Dominos dominated the pizza delivery market by screaming to their prospects "Fresh, hot pizza delivered in 30 minutes or less, guaranteed". Nowhere in that USP does it tell people that the pizza tastes good but it solves the problem of cold delivery pizza, which, at that time was the industry’s largest problem. Not only did it solve the problem, it GUARANTEED a solution to the customers’ problem. Dominos’ USP did exactly what a good USP is designed to do it differentiated them from the competition.

How do you create a successful USP? Ask yoursel

What Every Marketer Should Have In Their Arsenal
The Super Affiliate Handbook by Rosalind Gardner is widely considered to be the Bible of internet marketing and entrepreneurship. After one reading you will undoubtedly agree.Within the Handbook Rosalind clearly and simply explains everything that is required to promote or start your own business online. She writes in such a way that anybody will be able to follow along easily and apply the methods and techniques provided. The best part about the book is you feel as if you hav

differentiates you from your competition. If you don’t have something different to offer, you better find something or save yourself a lot of aggravation and go work for your competition. It tells your prospects why they should do business with you versus the other guys. No, scratch that; it SCREAMS at your prospects why they MUST do business with you. Your prospects are interested in one thing and one thing only, what’s in it for them. Make it easy for them to do business with you, don’t keep them guessing. Tell them why they should do business with you and only you. To be successful in business you don’t have to be the best but you have to be unique. A ‘me too’ business if it survives, survives by price wars. I don’t think this is how you want to run your business. Best of all, a USP costs NOTHING.

How do you create a successful USP? Ask yourse

The Imus Effect
I looks like the big advertisers have spoken and taken a stand on their association with unethical and socially deviant partners. One reason for this is the fact that hot topics don't easily go away these days because of the Internet. The Internet has a fantastic memory. You can't unGoogle yourself. With that said, I'd like to examine the implications of advertising practices on the Internet. There are thousands of websites engaged in fraudulent practices like phishing and spammi

with you. Your prospects are interested in one thing and one thing only, what’s in it for them. Make it easy for them to do business with you, don’t keep them guessing. Tell them why they should do business with you and only you. To be successful in business you don’t have to be the best but you have to be unique. A ‘me too’ business if it survives, survives by price wars. I don’t think this is how you want to run your business. Best of all, a USP costs NOTHING.

How do you create a successful USP? Ask yourse

Do Your Organisation's Measurements Support Its Goals?
Organisational Overview In very general terms, organisations process inputs received from resources into outputs delivered to their stakeholders. For business concerns the inputs are capital, labour, materials and technology. These are converted into products and services for customers and financial returns for investors and other financial stakeholders. Visit the url below for illustration.http://www.leapfrogalliance.com/ezgrphx/biz.jpgSys

survives, survives by price wars. I don’t think this is how you want to run your business. Best of all, a USP costs NOTHING.

How do you create a successful USP? Ask yourse

Incomplete Accounting Records
The accounting records of many smaller non-profit organisations such as clubs, cultural societies and small undertakings are often kept by means of a single entry accounting system. Nevertheless, details of the financial activities of such organisations and undertakings are available in different documents such as bank statements, invoices, accounts, wage sheets and minute books.There are two major disadvantages to such incomplete (non-double entry basis) accounting records:

How do you create a successful USP? Ask yourself how you would answer this question; what do you do for a living? If you can answer this question with a statement about exactly what benefit you offer your customers than you are well on your way to developing a dynamite USP. If you answered ‘I am a _____’ then you have some work to do. For example, if you asked me what I did for a living I wouldn’t say ‘I’m a printer’ or ‘I’m a marketing coach’ I would say ‘I create your most powerful marketing tool and give you the knowledge to reap its potential – FREE’. That’s what makes Full Color Resources unique and sets us apart from a ‘business card printer’; we are passionate about marketing and truly interested in helping you be successful.

Make it crystal clear. As I mentioned previously, make it easy for people to do business with you. The more clearly you describe the benefits of doing business with you the more they will choose you over the competition. Focus on what you do best.

Answering these questions will help you develop a USP.

1. What do you do and for whom?
2. What is your biggest benefit?
3. How will your customers perceive this benefit?
4. What makes you unique?
5. What problem do you solve?

Creating a successful USP is an important mission; don’t take it lightly. A good USP is not created in one sitting. Ask for help. Some of you best suggestions will

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With today's rising fuel costs everything just seems to get a little more expensive every day. When you own a business you know that every penny saved can help. Cleaning supplies and cleaning services can eat a big chunk out of your bottom line but there are things you can do to save up to 50% on these types of expenses. Having your facilities cleaned and having to stock your bathrooms with toilet paper and soap are a necessity but there are ways to save hundreds if not thousands of dollars each year on commercial cleaning and cleaning supplies.

Article on media auditing. Covers why you should media audit, when it should be carried out, why it is necessary, and the costs and benefits.

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