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Hub You - The 4 R’s - Reading, Writing, Arithmetic and Retail?
There is a buzz phrase circulating throughout the hair and skin care industry, and it has nothing to do with the latest beauty craze coming out of Hollywood. However, it does have something to do with Jessica Simpson, Britney Spears and P-Diddy. What's the connection? Everyone wants their own hair or skin care line.It's called Private Labeling. What is Private Labeling? It's simply having a manufacturer create products for you that you can brand yourself. From high end salons and spas to small country stores, private labeling offers merchants the opportunity to shape a beauty lin
The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than th
In the world of medical billing, there is no CMN more dreaded by billers than the DMEPOS CMN. This grandaddy of all CMNs is over 70 fields long. You practically need to be a certified medical practitioner to understand it to begin with. In the following series of articles, we're going to cover the various fields of this monster of a CMN. If there is something you're not clear on, consult your manual or call your carrier for complete instructions on how to fill out the field in question. So, if you're ready, hang onto your brain cells because you are going to need them for what's to follow
Kids are a Huge Market
A new report from the American Academy of Pediatrics published this month in Pediatrics highlights the scope of advertising to children. According to the report, kids are exposed to about 3,000 ads per day in the United States from TV, radio, internet, billboards, etc. Why so many? Kids spend about $180 billion a year and influence parental spending of another $200 billion.
Advertisers are reportedly marketing to an increasingly younger age group in an attempt to establish brand recognition. Recent studies, reported last month at the Radiological Society of North America meeting, show that the brain works harder to process information from new brands than from recognized ones. The study also reported that strong brands activated brain regions associated with positive emotions, reward and self-identity. In contrast, weak brands activated regions of negative emotion and working memory. Advertisers want to get kids familiar with their brands early so that they can influence a lifetime of buying power.
Most Messages are Not Healthy
This is not new, but what we should be concerned with is the types of messages our kids are getting. About half of the ads that kids see are for food but only 3% push healthy foods. However, it's this next statistic that blew my mind. According to the Pediatrics report, there are more beer and hard liquor ads in youth-oriented magazines than there are in adult magazines! This is according to a Washington Post article from September 24th, 2002. Tobacco companies also spent about $217 million in teen magazines in 2000 and the report cites evidence that they have developed specific advertising campaigns for kids as young as 13.
The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than the
When you're planning an event, timing is of essence and one deadline after another makes its mark on the calendar. Getting registration started is an early priority as people may lose interest if they can't register when they want to or they may have made other commitments by the time registration begins.If you're using online registration, a simple online form can take as little as a day to set up, but numerous factors can extend that timeline.Recently, a client presented us with a simple online form which she wanted live by the end of the week. We started the setup with some pr
Advertisers are reportedly marketing to an increasingly younger age group in an attempt to establish brand recognition. Recent studies, reported last month at the Radiological Society of North America meeting, show that the brain works harder to process information from new brands than from recognized ones. The study also reported that strong brands activated brain regions associated with positive emotions, reward and self-identity. In contrast, weak brands activated regions of negative emotion and working memory. Advertisers want to get kids familiar with their brands early so that they can influence a lifetime of buying power.
Most Messages are Not Healthy
This is not new, but what we should be concerned with is the types of messages our kids are getting. About half of the ads that kids see are for food but only 3% push healthy foods. However, it's this next statistic that blew my mind. According to the Pediatrics report, there are more beer and hard liquor ads in youth-oriented magazines than there are in adult magazines! This is according to a Washington Post article from September 24th, 2002. Tobacco companies also spent about $217 million in teen magazines in 2000 and the report cites evidence that they have developed specific advertising campaigns for kids as young as 13.
The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than th
Imagine for a moment that you have created a wonderful product. You are excited at the possibilities of attaining name, fame and wealth marketing this product. You create a business plan and a marketing plan. You plan an excellent packaging and a presentation that would do justice to the benefits the product offers to the world and you get all set to market it.Let us get back to reality. You are that wonderful product. You have created the product after years of studying, qualifications and building up your personality.Aren’t you excited about marketing it!Your resume
Most Messages are Not Healthy
This is not new, but what we should be concerned with is the types of messages our kids are getting. About half of the ads that kids see are for food but only 3% push healthy foods. However, it's this next statistic that blew my mind. According to the Pediatrics report, there are more beer and hard liquor ads in youth-oriented magazines than there are in adult magazines! This is according to a Washington Post article from September 24th, 2002. Tobacco companies also spent about $217 million in teen magazines in 2000 and the report cites evidence that they have developed specific advertising campaigns for kids as young as 13.
The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than th
According to most experts, the average job search takes about five months to complete. Five months is a long time to spend job searching, especially if you are currently out of work! Why does the average job search take this long? One of the primary reasons is because most job seekers are using the exact same job search strategies. Most of them are using what could be called the “wait and hope” strategy.The wait and hope strategy is comprised of three primary steps.1- Search for jobs which are being advertised2- Submit a resume for selected jobs3- WAIT AND HOPE
The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than th
When is comes to schools, churches, boy scouts, and other organizations fund raising is one of the main ways they are able to function and support their groups. You probably receive several pieces of mail every year from different charities trying to raise needed funds for their cause. This article will look at fund raising and offer some tips on increasing your fund raising skills.Make the Plan and They Will ComeIf you have nothing that you are aiming at then chances are you will never know if you are hitting the target. With most fund raising efforts the success all starts with
The campaigns aren't limited to junk food, alcohol and tobacco. Prescription drug companies spend twice as much on marketing as they spend on research and development and promote the message that there is a pill for everything. A survey of doctors concluded that 92% of patients request an advertised drug. The top 10 drug companies in the Fortune 500 now make more money than the remaining 490 companies combined.
Studies show that kids under 8 years old are unable to distinguish between advertising and factual messages. In fact, the FTC realized back in the 70's that marketing to kids under 6 was unfair and deceptive but decided it would be too hard to enforce a ban. However, many European countries have succeeded in doing just that. Pediatricians are now calling for tighter regulations on advertisers in the U.S., as well.
The Invasion of the School System
Can you protect your kids by limiting their exposure to TV, internet and magazines at home? Well, somewhat. Pediatricians recommend limiting ‘screen time' to less than 2 hours per day. But kids are getting plenty of exposure at school as well. The report cites advertisements on school busses and book covers, and in school gyms and bathrooms. More than 200 school districts have signed exclusive contracts with soft-drink companies. There are also more than 4500 Pizza Huts and 3000 Taco Bells in school cafeterias across the country. Furthermore, Channel One, now shown in 25% of middle and high schools, contains 10 minutes of current events programming and 2 minutes of commercials and generates an estimate profit of $100 million annually.
Do you Know what your Kids are Seeing?
It is estimated that we receive as many advertisements in a single day as our grandparents did in an entire year. Everyone is battling for mind-share. Some of the messages are good and are trying to help you with your health, finances, and relationships and generally improve your lifestyle. Others are just trying to get your cash in exchange for some immediate gratification product. As adults, we have the ability to develop filters to weed out some of the t
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