ld be extremely different for the two segments.

Target marketing helps you focus on specific set rather than running in all directions simultaneously and achieving nothing. Defining a concise niche and working your way towards the product specification and marketing needs can answer all your strategic problems.

Defining a target also enables easy referral marketing wherein people with the same interest and dislikes help spreading a word thus generating quite a business. This strategy is especially handy

Branding, co branding, strategizing, target marketing and many more such concepts are considered alien by various small business, who often think that perhaps they are too small to bother about such details. But what gets ignored is the fact, that small or large all need definite marketing strategies to grow. I am sure you are not working to stay small forever if you now are. The eventual aim of any venture or establishment is to grow which is possible only subsequent to diligent thinking and strategy making in all fields.

There are various important decisions to make and plans to realize however a basic fundamental that ought to be given shape before starting off any new project is to define the exact target base.

Until and unless you are clear about whom you intend to cater to, any marketing or manufacturing decision cannot really materialize. For instance if I am not aware of the target readers of this articles, how am I supposed to write and more importantly what do I write. Before even drafting an apt heading, knowing your readers is important. Who would like to have an expensive advertisement campaign revolving around the latest hip hop beat to market a product meant for people between the age group of 50 – 70 years.

Moreover, target identification is crucially important as it not only helps deciding the marketing outfit but by understand the purchasing capacity it also aids pricing decisions.

But how do I chart out the target segment?

To answer this question and clearly set out the potential customers answer the set of following questions, which will assist you in making more informed decisions:

• Define the age group e.g. diapers are used by children of less than 3 – 4 years of age.
• Demarcate the decision making authority of your product e.g. diapers are bought by mothers and not children or fathers.
• Is your product restricted to a certain geographical area, like woolen clothes would be more sought in colder places?
• Who would be consumer local inhabitants or foreigners? The marketing strategy would be extremely different for the two segments.

Target marketing helps you focus on specific set rather than running in all directions simultaneously and achieving nothing. Defining a concise niche and working your way towards the product specification and marketing needs can answer all your strategic problems.

Defining a target also enables easy referral marketing wherein people with the same interest and dislikes help spreading a word thus generating quite a business. This strategy is especially handy f

ds.

There are various important decisions to make and plans to realize however a basic fundamental that ought to be given shape before starting off any new project is to define the exact target base.

Until and unless you are clear about whom you intend to cater to, any marketing or manufacturing decision cannot really materialize. For instance if I am not aware of the target readers of this articles, how am I supposed to write and more importantly what do I write. Before even drafting an apt heading, knowing your readers is important. Who would like to have an expensive advertisement campaign revolving around the latest hip hop beat to market a product meant for people between the age group of 50 – 70 years.

Moreover, target identification is crucially important as it not only helps deciding the marketing outfit but by understand the purchasing capacity it also aids pricing decisions.

But how do I chart out the target segment?

To answer this question and clearly set out the potential customers answer the set of following questions, which will assist you in making more informed decisions:

• Define the age group e.g. diapers are used by children of less than 3 – 4 years of age.
• Demarcate the decision making authority of your product e.g. diapers are bought by mothers and not children or fathers.
• Is your product restricted to a certain geographical area, like woolen clothes would be more sought in colder places?
• Who would be consumer local inhabitants or foreigners? The marketing strategy would be extremely different for the two segments.

Target marketing helps you focus on specific set rather than running in all directions simultaneously and achieving nothing. Defining a concise niche and working your way towards the product specification and marketing needs can answer all your strategic problems.

Defining a target also enables easy referral marketing wherein people with the same interest and dislikes help spreading a word thus generating quite a business. This strategy is especially handy

your readers is important. Who would like to have an expensive advertisement campaign revolving around the latest hip hop beat to market a product meant for people between the age group of 50 – 70 years.

Moreover, target identification is crucially important as it not only helps deciding the marketing outfit but by understand the purchasing capacity it also aids pricing decisions.

But how do I chart out the target segment?

To answer this question and clearly set out the potential customers answer the set of following questions, which will assist you in making more informed decisions:

• Define the age group e.g. diapers are used by children of less than 3 – 4 years of age.
• Demarcate the decision making authority of your product e.g. diapers are bought by mothers and not children or fathers.
• Is your product restricted to a certain geographical area, like woolen clothes would be more sought in colder places?
• Who would be consumer local inhabitants or foreigners? The marketing strategy would be extremely different for the two segments.

Target marketing helps you focus on specific set rather than running in all directions simultaneously and achieving nothing. Defining a concise niche and working your way towards the product specification and marketing needs can answer all your strategic problems.

Defining a target also enables easy referral marketing wherein people with the same interest and dislikes help spreading a word thus generating quite a business. This strategy is especially handy

et of following questions, which will assist you in making more informed decisions:

• Define the age group e.g. diapers are used by children of less than 3 – 4 years of age.
• Demarcate the decision making authority of your product e.g. diapers are bought by mothers and not children or fathers.
• Is your product restricted to a certain geographical area, like woolen clothes would be more sought in colder places?
• Who would be consumer local inhabitants or foreigners? The marketing strategy would be extremely different for the two segments.

Target marketing helps you focus on specific set rather than running in all directions simultaneously and achieving nothing. Defining a concise niche and working your way towards the product specification and marketing needs can answer all your strategic problems.

Defining a target also enables easy referral marketing wherein people with the same interest and dislikes help spreading a word thus generating quite a business. This strategy is especially handy

ld be extremely different for the two segments.

Target marketing helps you focus on specific set rather than running in all directions simultaneously and achieving nothing. Defining a concise niche and working your way towards the product specification and marketing needs can answer all your strategic problems.

Defining a target also enables easy referral marketing wherein people with the same interest and dislikes help spreading a word thus generating quite a business. This strategy is especially handy for small businesses who cannot afford to spend tons on extensive campaigning.

To summarize, all the monetary and non monetary efforts can go down drain if not targeted towards the right client base. Therefore to begin with a result promising marketing exercise it is suggested to precisely map out you target segment and devise a strategy accordingly.