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Hub You - Event Marketing-5 Surefire Tips To Rocket Launch An Event Marketing Program Into The Spotlight
This is probably such a day as many others. Business as usual. Nothing wrong, no alerts, you loose some, you win some. You go with the flow and let your profits grow.... Do not think that this jargon is for investment managers only; business management and investment management is not that different.When you are in the business arena you know that you have to follow the market. You watch the competition, you check the trends and you respond to other incidents that you are involved in. Until that special moment.It starts with rumors, than it’s the talk of the town. And then it appears; a new trend. Nearly invisible at first, a big monster a few moments later. Th
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of
Outsourcing your email operation makes sense.You may be running a business that requires processing many emails, whether it is, Sales emails to and from customers, Query emails to and from customers, other emails required to run the business, processing emails forms a core part of any established business.As volumes increase, it is important to make sure that emails are processed in a timely, professional and cost effective manner. Losing control of your email operation can result in unhappy customers and subsequent loss of business.There are many reasons you may consider outsourcing, including the following, Lack of resources to process current and increasi
I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even gets off the ground the film producers have to carefully analyze essentially the exact same process as an event marketing program.
Go figure???
Is it really possible that event marketing producers and film producers have a common bond other than a similarity in job title?
Savvy marketers around the globe are in search of exciting, memorable and unconventional ways to connect with their customers.
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of t
Stop Team Deterioration-- Part 1Your team may be deteriorating.This may be in the form of employees that are detrimental to the team are allowed to continue on this rampage without recourse or termination.Your team may be losing members in the form of turnover.If this is the case, you need to find out how much this is costing you! Find out how expensive Employee Turnover is by getting my Doctor’s Employee Turnover Calculator Program. Email me at articles@extremesuccesscoaching.com with the subject line “Doctor’s Employee Turnover Calculator Program”. Include your name and address and I will be happy to send it to you immediately.Turnover
Are you one of them?
It’s challenging enough to keep up-to-date with new marketing trends and then try to figure out a way to turn the idea into a reality!
Stick With Me Kid and I’ll Show You How To Make Your Event Shine!
Here Are 5 Tips To Propel An Event Marketing Program Into The Spotlight:
1. I’ll Have What She’s Having
Clearly define your target audience.
Why?
It helps to give your ”typical customer” a name & personality – start by picking a name, then determine age, hobbies & interests, likes & dislikes and values & beliefs.
A couple years ago I created a cool program that appealed to the hip and trendy 18-34 years old crowd for a national telecommunications company.
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of
IntroductionCotton is an important cash crop. It is known as 'white gold'. Cotton and other monocultured crops require an intensive use of pesticides as various types of pests attack these crops causing extensive damage. Over the past 40 years, many pests have developed resistance to pesticides.So far, the only successful approach to engineering crops for insect tolerance has been the addition of Bt toxin, a family of toxins originally derived from soil bacteria. The Bt toxin contained by the Bt crops is no different from other chemical pesticides, but causes much less damage to the environment. These toxins are effective against a variety of economically important cr
Meet Dave! (my version of their “typical customer”)
Dave is 23 years old, loves action sports and video games, must have the latest tech gadgets, loves clubbing with friends and is new to the full-time working world!
2. Rebel With(out) A Cause
Understand the objectives. There must be a reason why an event marketing program is needed. i.e. increasing brand awareness, stirring sales, creating brand loyalty or increasing traffic to the store.
Dave was targeted to create brand loyalty and increase brand awareness, to cut through the clutter of traditional advertising and reach Dave at a very personal level – inspiring a relationship and emotional connection!
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of
How do you create good customer service in your software business?Providing good customer service is a challenge for every software seller. It is a well known fact that satisfied clients are the best promoters for the software business. Keep in mind that customer support is not just about fixing a problem, but forming a relationship with buyers and creating an opportunity for future sales. In the very dynamic computer software industry, the quality and effectiveness of your software products must be accompanied by good customer service in order to be successful.Your customers are not software professionals, so what might be easy for you, could present difficult
If Dave had an extraordinary experience he’s likely to remember the event for a long time and will tell his friends - word-of-mouth buzz is far-reaching and very valuable!
3. Of All The Gin Joints In Town And She Walks Into Mine
Research locations where your target spends time away from home – school, shopping malls, festivals, fitness centres, concerts, nightclubs, coffee shops and sporting events.
It’s essential the location is the right fit for both your brand and objectives to establish credibility.
To reach Dave, I developed a list of upcoming locations where he would like to hang out (festivals, concerts and extreme sport events)! The location that made the cut was a pro wakeboarding and lifestyle festival.
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of
One of the biggest challenges for staffing company owners is meeting payroll. Employees must be paid every week – without exception. However, paying employees can be very difficult if an agency does not have predictable or reliable cash flow. What is worse, waiting for a payment from a slow paying client can seriously jeopardize the agency’s ability to function.This situation, unfortunately, is quite common in the staffing industry.What is the solution? When owners or managers face slow cash flow their first instinct is to try and get business financing from their local bank. However, they soon learn that getting a business loan is very difficult. Most banks require t
4. Show Me The Money!
Establish a budget or at the very least a ball-park figure. The scale and scope of the entire event marketing program depends on the budget.
Put it this way.
A blockbuster Hollywood film with outrageous special effects, academy award winning actors and a mind-blowing location means big bucks, moolah, hard cash….we’re talking MILLIONS baby! While an indie film can produce something creatively brilliant on a shoestring budget.
The sky is the limit in terms of what can be done, but only if you’ve got the dough set aside to back the idea!
5. Go Ahead Make My Day
Motivate your customer to give up some of their valuable time to learn more about your brand and to then follow through with action.
Whatever it is - must be considered both relevant and valuable by your customer. Incentives that work well are product samples, contests, interactive games, and branded premiums. Everyone looooooooves free stuff, but it must be appropriate and treasured - otherwise just FORGETABOUTIT!
Back To Cool Guy Dave!
At the pro wakeboarding event I created the Chill Out Lounge – a special themed area that enhanced the board short & bikini clad festival-goers experience.
The large branded dome tent was decked out with:
Think Arabian Nights meets beachside nightclub! Friendly & attractive ”brand agents” sporting trendy board shorts, mini-skirts and cowboy hats were handing out ice-cold branded bottled water and lip balm to thousands of parched guests (many, many Daves!).
Guests were encouraged to protect themselves from the scorching sun at the branded sunscreen station and enter a contest for a chance to win a fantastic trip to another client-sponsored event!
Badda Boom, Badda Bing!
An event marketing program should strive to engage, educate and motivate your customers.
It must be fun and stand out! The knack is putting it all together.
Think of it like this: Invest in your customers and they will invest back into your brand! (and that means way more money for you in the long run from your THRILLED CUSTOMERS)
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