Hub You - Business

Managing Teams and Six Sigma
Managing a Six Sigma team is a considerable responsibility. Six Sigma is a team process and requires cooperation at many levels. No one person can manage a Six Sigma project on their own. Just as it is the organization that benefits from Six Sigma, it is the organization that truly manages Six Sigma. Yet, that management must be led by specially trained individuals.Success in managing Six Sigma teams begins with the top of the organization. Company leadership must give the teams the resources and the authority to apply Six Sigma concepts to their daily activities. They must also ensure that organizational goals are aligned with Six Sigma projects and that any roadblocks to Six Sigma deployment are removed.The proper selection and training of Six Sigma team leaders is also critical as they have the most direct responsibility for managing the Six Sigma team. A Six Sigma Black Belt is the team leader and the key change agent for the Six Sigma process. The role of the Black Belt is to facilitate the Six Sigma adoption as part of the culture. They lead, and manage Six Sigma teams to sustain significant bottom-line results. Black Belts ideally are people previously experienced in leading cross-functional process improvement action teams who have been trained in the Six Sigma methodology

t is also the most overlooked, and hence the reason for the majority of business failures. Being a qualified counsellor with great experience and a well-established practice won’t help unless people know about it!

Networking for Exposure

In the counselling industry, one of the most powerful ways to build your business image is networking. Counselling clients can be derived from varied sources, particularly community networks – it is very important that counsellors recognise that factor in order to get the appropriate exposure which their businesses require.

Perfect Clothing Size Matters
Remember, the few days back there was a zero size in clothing, but you may get shocked if you find size smaller than zero. It’s true – now fashion designers are coming up with collections sizing minus zero.Don’t have an idea of a minus-zero size women? Well, a good example is the soccer star’s wife Victoria Beckham, who has ideal body to easily fit into a minus-zero size. According to one newspaper, her waist is nearly 23 ? inches. However, the fact is that the population of sliver in America is getting lesser day by day, while the rest are growing in girth and clothing size. American women are certainly growing bigger as a mass. According to leading industry research group, the average woman weighs nearly 155 pounds and is 5 foot 4 inch tall, which is nearly 20 pounds heavier than the woman of 40 years back.But don't consider that a modern woman is wearing a larger size than her grandmother’s size. As per the survey, standard size for a woman of 155 pound woman would be size 16, but thanks to vanity-sizing, she's likely to be wearing size 10 or 12. Today, many companies does not comply standard sizes declared by the American Society for Testing and Materials (ASTM), any more. Actually, sizes have been move stealthily a half-inch at a time to that make women feel good by fitting i

Professionals in the health and allied industries, including doctors, nurses, psychologists, counsellors, social workers, etc, often work from their own self-employed businesses. In Australia, a considerable section of the industry is self-employed, whilst many other professional counsellors who have not yet become their own bosses, aspire to do so.

In this article, we discuss one the most critical aspects of starting and perpetuating a business: marketing. You will learn how counsellors can gain exposure and build a positive image for their business, whilst developing a good client base – despite their theoretical orientation or experience with self-employment. We hope many of our readers will find this particularly useful to achieve their own business (and personal) New Year resolutions!

Marketing and Counselling

We begin with a basic question: what constitutes marketing? Many counsellors and small to medium business owners believe marketing is simply advertising. This is a HUGE error. Marketing is so much more than just your advertising. Advertising is simply one method, medium or process by which to communicate your product or service to prospective clients.

Marketing however encapsulates:

Strategy; mindset; planning; capital; branding; products and services; product packaging; positioning; pricing; business location; communication; market drivers; business models; innovation; distribution channels; policies and procedures; guarantees; relationship building; sales processes; goals and objectives; business philosophy; and more.

Marketing encapsulates everything that influences the CHOICES of your prospects and clients. And the choices of your prospects and clients relate to:

- their perception of your business, products and image;

- whether they purchase or not;

- whether they continue using or re-use your service;

- whether they refer your service;

- whether they pay;

- how much they are willing to pay;

- whether or not they endorse;

- and much more.

As you can see, there is a lot more to effective marketing than just running an ad. How effectively a company undertakes marketing is the primary determinant of its level of success. Marketing is WITHOUT DOUBT the most leveragable process in your business. It is also the most overlooked, and hence the reason for the majority of business failures. Being a qualified counsellor with great experience and a well-established practice won’t help unless people know about it!

Networking for Exposure

2007 Franchise Review - Understanding the Franchise Business Model
The Modern Day Franchising Model is perhaps the greatest business strategy ever created in the history of mankind. Why you ask? Well, franchising pays dividends to both Franchisee and Franchisor in a Win/Win Situation. When the Franchisees win the Franchisor wins in increased brand name and royalty income.As the brand name increases the Franchisee finds more loyalty in their customer base and the Franchisor finds a greater number of new entrants wishing to buy into the franchise system as new potential team members or Franchisees. This allows the Franchisor to be more choosy in which potential new team member candidates they decide to sell to and thus strengthens the system again with better franchise buyers with more capital, business acumen and strength of character. Of course each new strong Franchisee increase the strength of the Franchise System.In franchising it is not merely a Win/Win for the Franchisee and the Franchisor, because such strength in the market place allows for a larger organization, which benefits off the economies of scale and that means lower prices for consumers and customers. Those who partake in the products and services of the franchised outlets also have piece of mind knowing that they will receive quality, great service and consistency. Once the franc

od client base – despite their theoretical orientation or experience with self-employment. We hope many of our readers will find this particularly useful to achieve their own business (and personal) New Year resolutions!

Marketing and Counselling

Marketing however encapsulates:

Marketing encapsulates everything that influences the CHOICES of your prospects and clients. And the choices of your prospects and clients relate to:

- their perception of your business, products and image;

- whether they purchase or not;

- whether they continue using or re-use your service;

- whether they refer your service;

- whether they pay;

- how much they are willing to pay;

- whether or not they endorse;

- and much more.

Networking for Exposure

The Wonder Book
I’m an avid reader and published author, so I know my books. When I came upon this one in particular, I was hooked. It had a relatively unassuming title, which I’ll get to later. Its cover wasn’t particularly interesting, and it was a paperback. Though it was fairly large, I decided to flip through it and was amazed at what it contained. I decided it was worth the investment of my time and trouble and began reading.Right off the bat, I knew that this would be a unique journey. Sure, there were many pictures and titles, but it was the wealth of details that attracted my attention. I could take a trip to so many new places, I didn’t even know where to start. So I began at the beginning. The first few pages took me to a museum, park, and sports stadium. There were mountain trails, lakes, and fishing holes. We wove through the zoo, a forest, and ended up at the opera. It was quite an adventure.Speaking of adventures, we had just begun. I was taught how to do many things. There were directions and maps to keep me on track. I learned about a plethora of exciting crafts, hobbies, music, entertainment, sports, and travel. I was given advise about legal issues, health problems, and even where to eat. That was terrific in itself. I could se

service to prospective clients.

Marketing however encapsulates:

Marketing encapsulates everything that influences the CHOICES of your prospects and clients. And the choices of your prospects and clients relate to:

- their perception of your business, products and image;

- whether they purchase or not;

- whether they continue using or re-use your service;

- whether they refer your service;

- whether they pay;

- how much they are willing to pay;

- whether or not they endorse;

- and much more.

Networking for Exposure

Business Careers
Everyone looks for a career that will be exciting and fulfilling. One that will help them move up and open doors for new opportunities. There are many fields that you can become involved in, but two that can be both exciting and rewarding would be a career in Accounting or becoming a Consultant.Have you ever considered a business career in accounting? If so you are looking at a very exciting field. The way a company keeps up with their income and expenses is through their accounting process. This is one of the most important aspects of a company as it keeps the operations of the business in proper order.To be an accountant you need good communication and people skills. Computer skills are also very important and you need a basic knowledge in sales. You would be responsible for financial statements and business transactions. Being an accountant means being a very important part of the business and is a stimulating and challenging career. You will learn most every aspect of the way a business is run.Being an accountant involves a great amount of insight in all areas of the company’s functions. That is why it is not uncommon for many accountants to eventually advance to starting up their own companies.When it comes to business careers another great one would be becoming

heir perception of your business, products and image;

- whether they purchase or not;

- whether they continue using or re-use your service;

- whether they refer your service;

- whether they pay;

- how much they are willing to pay;

- whether or not they endorse;

- and much more.

Networking for Exposure

Your Restaurant, Staff And Customers
You have your restaurant open for several weeks now, customers are coming in…finally you have employees serving real food. But before you continue with your business further, be sure that you have everything else under control. It’s still important to be informed about what’s hot and what’s not and what’s important in handling a restaurant for business.It’s not only how your restaurant’s look and feel that matter, but how you make your customers happy and satisfied of their entire stay at your restaurant. When they have a good time over-all, they will surely come back and take new friends or relatives with them, and when their friends tell their friends as well, you know what’s going to happen next.Make sure that your restaurant’s atmosphere is friendly all the way through to any customers that you receive. When you have a happy disposition with your business, it reflects that same character to your customers as well. Don’t forget to tell your employees to always give a welcoming smile to whoever comes in your establishment. It’s always important that customers feel your appreciation because they visited.Even when a customer makes a reservation, your front desk employee should always smile in answering the phone because customers can tell the sarcasm of the answering party’

Networking for Exposure

Following are some suggestions that can be helpful:

Talk to your family Doctor and let him or her know what you are planning (or about your recently established business) as you may have to make referrals to him/her. Many counsellors get referrals from Doctors and this is usually the result of establishing a meaningful trust relationship.

Likewise, discuss your plans with your family Pharmacist as he/she may also be able to help building your professional profile.

Talk to your local Naturopath/ Homoeopath/ Physiotherapist/ etc. and suggest an exchange of business cards. Explain that you would like to have someone specific to make referrals to and maybe he/she may care to reciprocate.

Contact Support Groups and Agencies in your area explaining the service that you offer. Maybe you can offer to help them out from time to time, even on a voluntary basis. Voluntary work is an excellent way to gain experience and create links with both the community and other professional in health care industries. You can offer your voluntary work in places such as hospitals, aged care facilities, community centres, etc.

One of the best ways to promote your business is by word of mouth, and one of the most effective ways to ensure that this happens is to run group activities such as Grief and Loss discussion groups.

Building Your Profile

As a counsellor, recognition of your knowledge, experience, qualifications and competence are very important. How can you effectively build a positive profile within your prospects and current clients? That is a pertinent question in a counsellor’s career.

As we’ve cited previously, marketing activities such as networking and volunteering play a major role in building the counsellor’s profile. Primarily, it is a way for the counsellor to validate his/her skills and qualifications throughout working directly with clients and other professionals. Secondarily, maintaining a meaningful trust relationship with other professionals and volunteering will help creating the image of a ‘contributor of the community’, which is a premise for building trust and rapport with prospective clients (a very important aspect of any counselling relationship).

Another effective strategy to build a professional profile is to educate others. Creating and

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Modern Nurse Magazine, leading online nursing magazine for the new generation nurse, releases its November issue featuring the portrayal of nurses in the media.

Some times you just need to change your way of thinking and turn a bad thing into a great thing. Learn from other's mistakes.

If you have developed a sense of Internet savvy, you may want to consider cashing in on your experiences and develop a home based internet marketing business. There are many advantages that you can realize through the establishment of a home based internet marketing business.

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