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Hub You - 23 Things to Know Before Attending or Having a Display at Another Tradeshow
The world of antiques can be a fun and rewarding one to enter. If you are considering a career in dealing antiques, there are many types of people you will encounter and each of them have a different role to play. If you don't know much about antiques, here is an over view of the groups that antiquing is divided into.Traders: A trader is someone who doesn't have their own shop, but takes part in an indoor market that is open year round. Traders can also be those who sell their antiques at flea markets. So, there can be a big difference in this type of clientele. With all of them, be prepared to document the pieces that you are selling to them. Same thing if you are purchasing your pieces - make sure you get a paper trail on the piece to protect yourself and your end customer.Collectors: Serious collectors know their antique niche inside and out. They are usually seeking specific pieces in a specific condition. These collectors also have a set spending limit. Most collectors do not have shops, as they primarily are keeping the items for themselves, although you may run into another dealer who is creating a complete collection to sell. To work with a collector, you need to be very well versed in whatever type of item they are looking for. Collectors can be a very picky bunch.Runners: Runners are those people who buy antiques for dealers. They are called runners because that is what they do
When it comes to spending money - particularly for marketing - many businesses are not sure what to do. In some situations there is a history of implementing certain marketing activities for specific reasons, in other cases a fresh start must be taken. At all times there is a need to make sure your marketing budget is being planned correctly and spent wisely.Questions often arise about which marketing activities to pursue, how much to spend, and how to manage the steps along the way. The specifics of a marketing program for an individual business may be quite subjective. Often this is because there is a variety of methods (or marketing tools) that may be used to achieve the desired outcome. The expertise of a marketing professional can be useful in determining the optimal mix of these marketing activities. What is best for one business may not be best for another, even within the same industry.Which activities will give us the best result? The answer to this requires us to incorporate our business objectives into any decision making process for our marketing program.Each business should strive to implement a mix of sales and marketing activities that will help it achieve it's various business and marketing objectives. This usually means a mixture of activities to generate sales, increase awareness of the business/product within the target audiences, introduce new features or services, develop better
Learn how to work the room OR be the vendor everyone wants to stop at with my 23 tradeshow techniques!
Here are the 14 Things Every Vendor Should Know:
1. Bring your friendliest employees or friends to work the booth with you, at least one other person so you're not managing it by yourself. You want high-energy, happy people in your booth that know about your business but most of all ones that know how to talk to people.
2. Try not to stand or sit behind your booth, sometimes it's more appropriate to put your table behind you while you stand out in the aisle pulling people into your booth with a great “hook” or catch phrase. In fact you can put the chairs they give you away you shouldn't really ever sit down in your booth. Those who sit at their booth are not as inviting or seem less interested in getting people to stop.
3. Do not talk on your phone or to other workers in your booth; always have your attention focused on the attendees passing by. If you look busy, people won't stop.
4. Practice your hook, a quick attention getting phrase to get people interested and to stop. You might say something like “Want to know how to lose 10 pounds in 10 days?”, “Find out how to save $100 on your next _____”, “Having trouble figuring out how much to save for retirement?” or something like these.
5. Do not try to spend too much time trying to 'sell' anyone that day or you'll be spending WAY too much time with that one person. You'll want to meet and collect info on as many people as possible; you can always follow up with them later. Try to make a note or check mark those bus cards of those who might be hot prospects so you'll remember later. Having a booth at a tradeshow is like an instant database boosting venue; you want to be focused on getting the name, address, phone and emails of everyone you possibly can at all time
Die Cutting is a procedure by which a material is cut to an exact design or shape with the help of a die. It is a creative process similar to cookie cutting. It involves the cutting of shapes from plastic sheets using a shaped knife and pressing the edge into one or more layers of sheeting. After completing the cutting, a certain pressure is applied using mechanical or hydraulic presses. Die cutting is sometimes known as dinking or blanking.For cutting a wide range of objects simply and quickly, the machines use steel rule dies. Use of scissors demands more patience and time. Die cutting makes the tedious job of cutting various shapes and letters faster and easier. The materials that can be die cut include sheet magnet, heat and shrink plastic, foil, self-adhesive rubber, fabric, paper wood, poly foam, faux fur, leather, sponge and thin metal.Different types of die cutting are available. The most popular are the steel rule, rotary, laser and ultrasonic processes. Rotary die cutting is also known by the name gasket die cutting. It is usually utilized for foam, rubber and plastics. Steel rule dies are commonly used to cut folding cartons, corrugated boxes, gaskets, fabric, plastics and composites. For the thermoplastic materials that tend to fray easily, ultrasonic die cutting is ideal. Laser cutters are used to cut acrylic, copper, brass, aluminum and cured fiberglass.The die cutting process is found
Here are the 14 Things Every Vendor Should Know:
1. Bring your friendliest employees or friends to work the booth with you, at least one other person so you're not managing it by yourself. You want high-energy, happy people in your booth that know about your business but most of all ones that know how to talk to people.
2. Try not to stand or sit behind your booth, sometimes it's more appropriate to put your table behind you while you stand out in the aisle pulling people into your booth with a great “hook” or catch phrase. In fact you can put the chairs they give you away you shouldn't really ever sit down in your booth. Those who sit at their booth are not as inviting or seem less interested in getting people to stop.
3. Do not talk on your phone or to other workers in your booth; always have your attention focused on the attendees passing by. If you look busy, people won't stop.
4. Practice your hook, a quick attention getting phrase to get people interested and to stop. You might say something like “Want to know how to lose 10 pounds in 10 days?”, “Find out how to save $100 on your next _____”, “Having trouble figuring out how much to save for retirement?” or something like these.
5. Do not try to spend too much time trying to 'sell' anyone that day or you'll be spending WAY too much time with that one person. You'll want to meet and collect info on as many people as possible; you can always follow up with them later. Try to make a note or check mark those bus cards of those who might be hot prospects so you'll remember later. Having a booth at a tradeshow is like an instant database boosting venue; you want to be focused on getting the name, address, phone and emails of everyone you possibly can at all tim
Have you ever had a business idea and then thought, "nah, that will never work." Then a few weeks, months or years later you see someone launch a similar idea and make a bundle?It's happened to all of us at one time or another. The problem isn't a lack of good ideas -- it's the inability or unwillingness to take action! In fact you don't even need a groundbreaking idea to make it in business -- you just need a good marketing plan and the ability to put everything into motion.For example, think about the pet rock. Crazy fad, right? But what if you had been the one with the idea to sell pet rocks? That little negative voice probably would have shot it down in an instant. Afterall, who would buy a rock when you can get scads of them for free in your own backyard? And Heaven help you if you tell someone else...you might just get laughed right out of town.That self-doubt coupled with the nay-saying of others is a recipe for inaction. You don't take action because you're afraid to fail and prove your friends right. Or maybe you don't take action because you're afraid of success (yes, it happens! Familiarity is safety.). Or perhaps you take some action, but then use perfectionism or procrastination to prevent yourself from ever finishing.Ahhh, but that's the easy way out. Then you can dream about how successful you COULD have been if you had only followed through with your idea. You c
3. Do not talk on your phone or to other workers in your booth; always have your attention focused on the attendees passing by. If you look busy, people won't stop.
4. Practice your hook, a quick attention getting phrase to get people interested and to stop. You might say something like “Want to know how to lose 10 pounds in 10 days?”, “Find out how to save $100 on your next _____”, “Having trouble figuring out how much to save for retirement?” or something like these.
5. Do not try to spend too much time trying to 'sell' anyone that day or you'll be spending WAY too much time with that one person. You'll want to meet and collect info on as many people as possible; you can always follow up with them later. Try to make a note or check mark those bus cards of those who might be hot prospects so you'll remember later. Having a booth at a tradeshow is like an instant database boosting venue; you want to be focused on getting the name, address, phone and emails of everyone you possibly can at all tim
As IT specialists, a big way to differentiate yourself is to make sure that you're branding your company. Focus on selling your company name with its new industry twist. In this article, you'll learn why branding your company is so important for IT specialists.Don't go in flashing the certifications and vendor logos because that reduces you to a commodity. Sure, they can be part of your background information and something you can talk about, but don't lead with that-you are IT specialists. Concentrate on marketing and selling YOUR brand and the unique industry-specific value that your firm brings to the table.Filling Unfulfilled NeedsAnother great way to differentiate yourself is to find an underserved local niche and dominate it. How do you find these local niches and dominate them? It's a matter of just asking around.Where to Find Your Industry TwistWhen you're out at chamber meetings or the Rotary, talking to prospects, or going to B2B expos, look around for a big problem that's going unfulfilled. All of a sudden, a light bulb will go off one day and you say wow, I can't believe no one thought of that first! So if you can think of a solution and there are enough people in the area who need it, it's a really easy way to differentiate yourself as IT specialists.IT Specialists: You and Your Clients May Not Agree on ProblemsBe sure, however, that you're not selling solu
4. Practice your hook, a quick attention getting phrase to get people interested and to stop. You might say something like “Want to know how to lose 10 pounds in 10 days?”, “Find out how to save $100 on your next _____”, “Having trouble figuring out how much to save for retirement?” or something like these.
5. Do not try to spend too much time trying to 'sell' anyone that day or you'll be spending WAY too much time with that one person. You'll want to meet and collect info on as many people as possible; you can always follow up with them later. Try to make a note or check mark those bus cards of those who might be hot prospects so you'll remember later. Having a booth at a tradeshow is like an instant database boosting venue; you want to be focused on getting the name, address, phone and emails of everyone you possibly can at all tim
Many people read articles and books from futurists with interest. Some are fascinated by the borderline science fiction and reality blend. If you are one of those people you have probably noticed that the world of innovation and discovery is moving faster than ever before in human history. One book, which I recommend is:“Prescription for the Future-How the Technology is Changing the Pulse of Global Health” Care-By Moore, Rey, Rollins.It is written in conjunction with Anderson Consulting. It is interesting how many things in this book describing the future came to be and how many things did not. It was written in 1996 and predicted some great things and the ideals presented produced some great things, yet right after this book Columbia Health Care showed everyone the light. This book cited real life examples and successes and real life failures. In hindsight we see that the idealism was ahead of its time and the components, which did not fit were many of the things, which were not in the equation; Government regulations for one. Would I recommend this book? Yes just like I would recommend “Business at the Speed of Thought” or “Bill Gates Speaks,” yet I would not call “Prescription for the Future” the end all cure all for health care. It is interesting to hear President Bush speak on the health care issue of HIPPA stating that technology in IT will solve the regulatory hardship and indeed if you read any
6. Bring a clever giveaway of some type of promotion item, pens tend to be overused. Think of something people will not only keep or use but that will also have some type of correlation with your type of business. I've seen letter openers, flashlights, plastic water bottles, computer dusting brushes, mousepads, coffee cups, sticky notes and I use little books to put business cards in with my logo and website on it so they always have it on hand.
7. Hold a drawing for a free gift - not a discount off your services, but something anyone would want. Not everyone will want your services. Have a big bowl or basket for people to drop their cards into AND have a drawing slip in case they don't have cards and make sure to collect all info including email addresses - this obviously builds your database which should be the MAIN REASON you are there.
8. Offer incentives if they sign up now with you or purchase today, a discount or throw in a gift certificate just for taking the time for a consultation (Ex: Give them $10 to Starbucks or something when they show up for the appointment?).
9. Make your booth interactive, think up some way for the attendees to “get involved” in your booth so they take the time to stop. I've seen real popcorn machines that give off a great smell, big spin wheels with corresponding prizes, puzzles to figure out right on the spot, questionnaire to fill out (bonus, it gets you more info too), video playing on a television, chair massage person giving free massages in your booth, card game or magic trick.
10. Have a large (3'x8' average size for booths) full color banner for trade shows with your business name or logo, tagline or catchy phrase/headline on top, phone & website in big bold letters too. You want as much signage as wil
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