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Hub You - Viral Marketing Makes People Drink-Cat Poop?
Steve and Ellen had three children: a daughter in New York, another daughter in California, and a son who had stayed around to work in the family company.The couple ran a manufacturing company in Indiana started by the husband's father.Although he was in his nineties, the grandfather still came to the office every day (during the parts of the year when he wasn't in Florida).Like so many family businesses, there were three generations involved simultaneously. The problem? The successor: Steve and Ellen?s son, Stevie.His attitude, now that his sisters had moved away, and since he had stayed in their home town and worked for the company, that it was natural that he take over the business, and it did not matter to him if he worked hard or not,
Again, like a good search marketer, what do you suppose was the first thing I did?
Technorati.
How many
Many small and mid-sized business owners are under the impression that the Six Sigma Process is not for them as it has a reputation to cost a prohibitive amount of money for companies of their size. Though this was true when the original Six Sigma Process came to be, as it continues to grow and evolve, many smaller companies are now quite capable of affording to implement the latest development of its strategy.This more affordable Six Sigma Process is commonly called Generation III. It has been developed specifically for small to mid-sized companies who are seeking to improve their profitability through performance. Its affordability has been made possible by way of the internet which now offers online training technology, as well as new smaller-scale “live
Apparently it can convince people that they should drink coffee processed from cat excrement, too.
No kidding.
While the behavior of these cat - poop – drinkers would provide hours of blogging entertainment as a subject all its own, we are delving into this sensational stunner to speak to a larger point. Viral Marketing, when done right, can have wild implications for your business.
Okay, okay, first we’ll dish the dirt:
Jim Cone is owner of ‘Coffee and Tea Limited’ located at the Mall of America here in Minnesota. Jim is offering the most expensive (and arguably the most bizarre ) type of coffee in the world – java roasted from beans already partially digested from Indonesian Civet Cats. The beans are retrieved from the excrement, thoroughly washed and roasted at about 420 degrees. ‘Kopi Kuwak.” Is the name.
Jim Cone told CBS News: “…It's a very rich, ah, cup of coffee, very chocolaty, ah, actually a carmelly taste around the bottom of your tongue."
No kidding!
I live in Minnesota. And I love coffee. Rarely seen without it, actually. But like the good search marketer, I retrieve my news from Google, and am often times more interested in upcoming mergers in 2007 than I am in what my local news station has to offer. (Perhaps this simply means I don’t observe the news as much as I should…) in either case, I usually get a good amount of current events from my coworkers during the day, and, needless to say, several of them came knockin’ on the coffee lady’s door today with ‘You won’t believe what I heard this morning….’
Again, like a good search marketer, what do you suppose was the first thing I did?
Technorati.
How many p
Thinking They Can Manage TimeYou can not manage time, you can only manage yourself around time by changing your mindset and habits. You can not add more time to your day nor stop the unending movement of time, you must manage yourself first by planning, having clear goals, taking daily actions steps and make a commitment to be conscious of your time daily. Keeping a Traditional Rigid ScheduleYou do not have to follow the traditional 9 to 5 schedule, work at your highest peak performance to reach your highest productivity. Be flexible. You didn’t go into business for yourself to work harder and longer as you did for your previous employer, “work smarter not harder.” Make time for yourself, block it on your calendar, take a brisk
No kidding.
While the behavior of these cat - poop – drinkers would provide hours of blogging entertainment as a subject all its own, we are delving into this sensational stunner to speak to a larger point. Viral Marketing, when done right, can have wild implications for your business.
Okay, okay, first we’ll dish the dirt:
Jim Cone is owner of ‘Coffee and Tea Limited’ located at the Mall of America here in Minnesota. Jim is offering the most expensive (and arguably the most bizarre ) type of coffee in the world – java roasted from beans already partially digested from Indonesian Civet Cats. The beans are retrieved from the excrement, thoroughly washed and roasted at about 420 degrees. ‘Kopi Kuwak.” Is the name.
Jim Cone told CBS News: “…It's a very rich, ah, cup of coffee, very chocolaty, ah, actually a carmelly taste around the bottom of your tongue."
No kidding!
I live in Minnesota. And I love coffee. Rarely seen without it, actually. But like the good search marketer, I retrieve my news from Google, and am often times more interested in upcoming mergers in 2007 than I am in what my local news station has to offer. (Perhaps this simply means I don’t observe the news as much as I should…) in either case, I usually get a good amount of current events from my coworkers during the day, and, needless to say, several of them came knockin’ on the coffee lady’s door today with ‘You won’t believe what I heard this morning….’
Again, like a good search marketer, what do you suppose was the first thing I did?
Technorati.
How many
The pareto-principle or the 80/20-rule was born after observations of Mr Pareto that many things in life were unequally distributed.A famous example was “that 20 percent of the people owned 80 percent of the wealth.”This rule is very powerful because you can use it in many areas. One example is when dealing with projects; you know that 80 percent of the work is caused by the (last) details (20 percent). So in project management it is common practice to uncover risks as soon as possible. The thought behind this is that if you can solve the greatest risks you can solve everything.Also the argument in favor of standardization is that 20 percent of the details or exceptions cause 80 of your resources. Thus the more you are able to standardize, the mo
Jim Cone is owner of ‘Coffee and Tea Limited’ located at the Mall of America here in Minnesota. Jim is offering the most expensive (and arguably the most bizarre ) type of coffee in the world – java roasted from beans already partially digested from Indonesian Civet Cats. The beans are retrieved from the excrement, thoroughly washed and roasted at about 420 degrees. ‘Kopi Kuwak.” Is the name.
Jim Cone told CBS News: “…It's a very rich, ah, cup of coffee, very chocolaty, ah, actually a carmelly taste around the bottom of your tongue."
No kidding!
I live in Minnesota. And I love coffee. Rarely seen without it, actually. But like the good search marketer, I retrieve my news from Google, and am often times more interested in upcoming mergers in 2007 than I am in what my local news station has to offer. (Perhaps this simply means I don’t observe the news as much as I should…) in either case, I usually get a good amount of current events from my coworkers during the day, and, needless to say, several of them came knockin’ on the coffee lady’s door today with ‘You won’t believe what I heard this morning….’
Again, like a good search marketer, what do you suppose was the first thing I did?
Technorati.
How many
Targeting your marketing is the cornerstone to a successful marketing plan. But, what if you’re in a business that is in a highly competitive market? A good example of a highly commoditized business includes residential real estate. There are many, many residential real estate agents who charge about the same amount for their services, regardless of the type of home.In a highly commoditized business, competition is often based solely on price. For example, if you wanted to purchase manila file folders and there were a drug store and an office supply store selling identical items, next door to each other, you would likely purchase the less expensive item.The same can be true for businesses – the more commoditized, the more likely you will compete bas
No kidding!
I live in Minnesota. And I love coffee. Rarely seen without it, actually. But like the good search marketer, I retrieve my news from Google, and am often times more interested in upcoming mergers in 2007 than I am in what my local news station has to offer. (Perhaps this simply means I don’t observe the news as much as I should…) in either case, I usually get a good amount of current events from my coworkers during the day, and, needless to say, several of them came knockin’ on the coffee lady’s door today with ‘You won’t believe what I heard this morning….’
Again, like a good search marketer, what do you suppose was the first thing I did?
Technorati.
How many
When it comes to promoting businesses, few approaches are as popular or as wide spread as promotional pens. Pens are small, easy to carry, extremely useful to just about anyone anywhere, and are easy to give away to your customers, possibly to be passed on to potential clients in the future where new business can take root and grow. Promotional pens are a great way to get your business and your name out there and should not be overlooked when you are doing your advertising.Cheap plastic pens are the norm in this case, however metal pens can leave behind an incredible impression and will last your customers longer since they will be more likely to take better care of them. If you have a good enough metal pen, your customers might even be inspired to find the
Again, like a good search marketer, what do you suppose was the first thing I did?
Technorati.
How many people have blogged about this? And…how did they find out about it?
Google.
What news stations reported on this besides the one in my home town?
Digg.
Who read these news stories and submitted them?
Is this a case of viral marketing, and could it become a marketing pandemic? We’re not sure yet. But by asking these questions, the evolution from simple story to marketing pandemic can be tracked, analyzed and recreated in order to harness the power of viral marketing.
Let’s take a look at how this viral marketing fairy tail begins…
- Like most brand awareness, It starts with PR. Once upon a time, a local news station reports this story on the evening news. This of course is not viral marketing per say, rather public relations, but could arguably called the ‘first falling domino.’
- Mainstream Media Teams up with Word of Mouth. I’m not a fan of radio in Minneapolis, but that doesn’t mean other people aren’t. Apparently the KS95 served up this steaming hot cup of a story on their morning show, and two of my co workers caught the whiff. My interest is peeked. I’ve caught something.
- The most powerful and far reaching media giant grabs hold…the Internet! No medium has grown faster than the Internet. With an estimated 175 billion users online, and with 90% of those being search engine users, the internet has become the bloodline that carries these marketing viruses. Like the rest of America, I turned to t
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