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    is son’s class to talk about his occupation as a TV comedy writer. Petrie’s son and the class are
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    “Please, God, don’t let me follow the police officer.”

    It was career day at Floyd Elementary School and I visited my daughter’s kindergarten class to explain what I do for a living. It was my Dick Van Dyke moment.

    For those of you who are relatively young or haven’t seen reruns of the “Dick Van Dyke Show,” there’s an episode in which Rob Petrie (played by Van Dyke) visits his son’s class to talk about his occupation as a TV comedy writer. Petrie’s son and the class are

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    y School and I visited my daughter’s kindergarten class to explain what I do for a living. It was my Dick Van Dyke moment.

    For those of you who are relatively young or haven’t seen reruns of the “Dick Van Dyke Show,” there’s an episode in which Rob Petrie (played by Van Dyke) visits his son’s class to talk about his occupation as a TV comedy writer. Petrie’s son and the class are

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    Before starting up your business I am sure you will have done plenty of research. The recommended ways to research businesses is by taking advice from someone you trust or by reading books, magazines or use of the internet. Businesses that survive
    my Dick Van Dyke moment.

    For those of you who are relatively young or haven’t seen reruns of the “Dick Van Dyke Show,” there’s an episode in which Rob Petrie (played by Van Dyke) visits his son’s class to talk about his occupation as a TV comedy writer. Petrie’s son and the class are

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    of the “Dick Van Dyke Show,” there’s an episode in which Rob Petrie (played by Van Dyke) visits his son’s class to talk about his occupation as a TV comedy writer. Petrie’s son and the class are
    Let there be Light!
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    is son’s class to talk about his occupation as a TV comedy writer. Petrie’s son and the class are less than thrilled.

    How did it go for me?

    Fortunately, I didn’t follow the police officer. He passed around handcuffs and a flashlight. I passed around an ad board. Lame, I know. But what’s an advertising copywriter to do?

    Trying to tell kindergartners what I do in a few minutes reminded me of the importance of an “elevator statement.”

    An elevator statement is a

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