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    u or your company, odds are against it, statistically. If you actually want to reach end-consumers, a trade show isn't really going to help you with that. Get a booth at a consumer event, where your
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    As a scrapbook marketing specialist, I am often asked if new companies should attend one of the craft trade shows as a vendor/exhibitor.

    My initial thought is that it's expensive. You often have to be a member of the sponsoring trade association, THEN you have to also pay for booth space, shipping and drayage, and any necessary travel. It's literally thousands of dollars. Before you sign the booth contract, make sure you're going to see a serious return on that investment.

    Decide first on your goals for attending. Do you want/expect retailers to place orders to stock your product(s)? I'd contact as many retailers as you can first, and ask them how they would be likely to learn about a new product line at the show, and place an opening order. If they have never heard of you or your company, odds are against it, statistically. If you actually want to reach end-consumers, a trade show isn't really going to help you with that. Get a booth at a consumer event, where your

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    ve to be a member of the sponsoring trade association, THEN you have to also pay for booth space, shipping and drayage, and any necessary travel. It's literally thousands of dollars. Before you sign the booth contract, make sure you're going to see a serious return on that investment.

    Decide first on your goals for attending. Do you want/expect retailers to place orders to stock your product(s)? I'd contact as many retailers as you can first, and ask them how they would be likely to learn about a new product line at the show, and place an opening order. If they have never heard of you or your company, odds are against it, statistically. If you actually want to reach end-consumers, a trade show isn't really going to help you with that. Get a booth at a consumer event, where your

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    Decide first on your goals for attending. Do you want/expect retailers to place orders to stock your product(s)? I'd contact as many retailers as you can first, and ask them how they would be likely to learn about a new product line at the show, and place an opening order. If they have never heard of you or your company, odds are against it, statistically. If you actually want to reach end-consumers, a trade show isn't really going to help you with that. Get a booth at a consumer event, where your

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    uct(s)? I'd contact as many retailers as you can first, and ask them how they would be likely to learn about a new product line at the show, and place an opening order. If they have never heard of you or your company, odds are against it, statistically. If you actually want to reach end-consumers, a trade show isn't really going to help you with that. Get a booth at a consumer event, where your
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    u or your company, odds are against it, statistically. If you actually want to reach end-consumers, a trade show isn't really going to help you with that. Get a booth at a consumer event, where your target market (the end user) will be doing the buying.

    If you want to simply increase awareness that your product exists and is available, you might see how you could attend a trade show without having an actual booth. Then try to make strategic appointments with magazine editors, TV producers, and distributors to promote your product and message. If for some reason you couldn't get into the show without a booth, you could still book a room in the host city during the show, and make appointments to meet people in nearby restaurants or whatever.

    If you do decide to have a booth, take advantage of the opportunity to teach a class. Classes are the best way of reaching lots of retailers (~50-100) all at once. Use your class to train them to use your product, and communicate y

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