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Hub You - Generate New Clients and More Business Using Seminars and Workshops
For obvious professional reasons, I have been keeping close tabs on the real estate advertising scene for several years now. I also monitor general advancements in the real estate industry, especially as they pertain to real estate marketing and advertising. So I thought I might play Nostradamus and make a few predictions about the future of real estate advertising.A word of clarification first. In the context of this article, "real estate advertising" refers to a real estate agent advertising his or her services. It does not refer to the advertising of a home or other property. With that out of the way, here are my real estate advertising predictions.1. Print Advertising Will Fade Away As consumers, we are becoming increasingly blind to traditional methods of advertising, and there is nothing more traditional than the magazine and newspaper ad. These types of publications have formed the backbone of real estate advertising in the past, but in the future I predict they will (continue to) fade away as response rates fall through the floor. Print publishers and advertising agencies will obviously dispute this, proclaiming that traditional advertising is "alive and well." But let's face it ... we have all learned how to "read around" p
How to Develop a Workshop or Seminar<
Holding a conference can be a big event in any company’s agenda and a large part of that can be the decision on where to hold the conference. Many different cities all boast prestigious facilities, but each city has both problems and benefits that will be incurred through having the conference in that area. The greatest trick is to make use of a venue where the advantages are significantly greater than the disadvantages. The location of Brighton on the South Coast means that it is an easy journey from London. The location also means that beautiful sea views will greet any people arriving in the area for a conference. The town of Brighton is large enough to provide accommodation and facilities for a large number of visitors.The large number of conference venues also means that the town is geared towards facilitating people attending conferences to give them the greatest all round experience possible. An area which has greater advantages is Brighton which hosts a number of venues suitable for conferences of many different sizes. There are purpose built venues, such as Brighton centre, as well as facilities located within hotels, such as The Old ship hotel. In Brighton the numbers of attendees you are expecting will determine which type of venue you can
Face it ladies, we can all use a new or different form of marketing, promotion and/or publicity. I’m a true believer in multiple venues for getting my name and product out to my potential customers and clients. One avenue I have found that works for me is planning and implementing seminars and workshops. This great marketing tool also gets me out of the house, away from my computer and face to face with my customers and potential clients. Who is the perfect candidate for leading a seminar or workshop? Anyone who has a product or service to offer and wants more clients and customers - is that you? This brief overview shows you the benefits of seminars and workshops and helps to get you started with development and designing ideas. First, let’s define seminars and workshops. With this understanding you will be able to decide which fits you and your marketing plan.
A Seminar tends to be more instructive with a lecturer speaking to an audience about a specific topic. Seminars typically handle a larger audience with this structure. You can have hundreds of participants – just listening with little to no interaction.
A Workshop tends to be more interactive, more of a hands-on learning. It is usually a smaller group because of the activity structure. Typically workshops cater to a smaller group where you might break out and work in even smaller groups throughout the allotted timeframe.
So What is in it For You? There are a number of benefits to harvest with these types of events.
- Exposure and Name Recognition – You can reach a large audience base. It is a way of introducing your name and business to potential clients and customers. It is said that a person needs to hear your name 5-7 times before they will buy from you or use your services. This is an excellent outlet for word-of-mouth marketing.
- Establish Credibility – When you lead workshops or seminars, people automatically look at you as an expert. They are more likely to trust what you say. You build trust and a reputation as well, so make sure what you say is true. Offer them a solution.
- Generate Leads – These leads are priceless. If they attend your event or contact you for more information, a solid connection has been made. I have a list of everyone who has taken my class or come to my workshop, purchased my book or made an inquiry of any of the above. And when my next book comes out….I have a list of direct leads.
- Selling Opportunity – Seminars and workshops can create a multi-stream of income. First you can charge for the workshop (not always appropriate). Second, sell your product and your services – possibly repeatedly (back of the room sales).
- Learn your market - Learn needs and desires of your audience. After each event you will have learned more from your participants and can then transform your curriculum to cover those new issues. You can incorporate that information into your next presentation or you might get new ideas and create a totally different seminar or create a new product. Evaluations forms are priceless.
How to Develop a Workshop or Seminar Why Am I A Freelancer - Again
You know, as much I love freelancing, it can suck you in like a real job without even realizing it. What I mean is that you get programmed to work and work and work and take everything too seriously when you always have the option to take a little time off with no reprocussions. I might be a little philosophical here but the whole point of working independantly is for peace of mind.
Peace of mind means taking a bit of time here or there to smell the roses (I'd use a better analogy but it's late). It's a shame, too. I just realized it the other today for the umpteenth time.
By luck, I had a “down” day yesterday. By down I mean that I could not really do my work since the internet went out in my office (aka home). Now, if your a hard working freelancer, this would be very discouraging news especially if you had correct a few pages on a website or upload the newly revised code to the server (yes, I work over the internet). After all, a day of not working is a day without pay, right?
Well, I obviously did what I could and called tech support, bla bla bla, the internet would not be fixed until the next day. That left me with a weekday with no real work to do. I don't know why I wasn't excited like I was when I had free day from w
A Seminar tends to be more instructive with a lecturer speaking to an audience about a specific topic. Seminars typically handle a larger audience with this structure. You can have hundreds of participants – just listening with little to no interaction.
A Workshop tends to be more interactive, more of a hands-on learning. It is usually a smaller group because of the activity structure. Typically workshops cater to a smaller group where you might break out and work in even smaller groups throughout the allotted timeframe.
So What is in it For You? There are a number of benefits to harvest with these types of events.
- Exposure and Name Recognition – You can reach a large audience base. It is a way of introducing your name and business to potential clients and customers. It is said that a person needs to hear your name 5-7 times before they will buy from you or use your services. This is an excellent outlet for word-of-mouth marketing.
- Establish Credibility – When you lead workshops or seminars, people automatically look at you as an expert. They are more likely to trust what you say. You build trust and a reputation as well, so make sure what you say is true. Offer them a solution.
- Generate Leads – These leads are priceless. If they attend your event or contact you for more information, a solid connection has been made. I have a list of everyone who has taken my class or come to my workshop, purchased my book or made an inquiry of any of the above. And when my next book comes out….I have a list of direct leads.
- Selling Opportunity – Seminars and workshops can create a multi-stream of income. First you can charge for the workshop (not always appropriate). Second, sell your product and your services – possibly repeatedly (back of the room sales).
- Learn your market - Learn needs and desires of your audience. After each event you will have learned more from your participants and can then transform your curriculum to cover those new issues. You can incorporate that information into your next presentation or you might get new ideas and create a totally different seminar or create a new product. Evaluations forms are priceless.
How to Develop a Workshop or Seminar<
A Candle Fundraiser is not complicated. However, you want to ensure that certain things are in place to achieve maximum success. Just like you wouldn't attempt a peach cobbler without a recipe, fundraising involves a recipe of its own.Our group has partnered with many fundraising groups, and I would like to share some must-do fundraising steps for a successful fundraiser.Read below carefully. Each of the fundraising steps is critical in achieving your goal.Step 1. Acknowledge and discuss your WHY? This may seem like a very obvious and unnecessary step. However, reiterating why raising funds is important with others will help to motivate all who is involved. Also, understanding WHY will help convey these same concerns with those who benevolently contribute to your cause. This is the most important among all the fundraising steps listed.Step 2. Set a financial Goal. Do you want to raise $50 or $5000? Set this goal ahead of time. This will help you determine the amount of resources, including time and personnel, required to reach your financial goal.Step 3. Analyze all your available resources. * time The amount of time necessary to raise $5000 is different than t
So What is in it For You? There are a number of benefits to harvest with these types of events.
- Exposure and Name Recognition – You can reach a large audience base. It is a way of introducing your name and business to potential clients and customers. It is said that a person needs to hear your name 5-7 times before they will buy from you or use your services. This is an excellent outlet for word-of-mouth marketing.
- Establish Credibility – When you lead workshops or seminars, people automatically look at you as an expert. They are more likely to trust what you say. You build trust and a reputation as well, so make sure what you say is true. Offer them a solution.
- Generate Leads – These leads are priceless. If they attend your event or contact you for more information, a solid connection has been made. I have a list of everyone who has taken my class or come to my workshop, purchased my book or made an inquiry of any of the above. And when my next book comes out….I have a list of direct leads.
- Selling Opportunity – Seminars and workshops can create a multi-stream of income. First you can charge for the workshop (not always appropriate). Second, sell your product and your services – possibly repeatedly (back of the room sales).
- Learn your market - Learn needs and desires of your audience. After each event you will have learned more from your participants and can then transform your curriculum to cover those new issues. You can incorporate that information into your next presentation or you might get new ideas and create a totally different seminar or create a new product. Evaluations forms are priceless.
How to Develop a Workshop or Seminar<
Copyright 2006 Dr. Eileen Silva“Conference calls are too expensive.” “I don’t have the money to attend the conference.” “I can’t afford to advertise.” “I’m not making the money John (or whoever) is making, so I’m not able to do X, Y, Z.”I’ve heard a lot of these comments during my twenty plus years in the business. Interestingly, most of them have been second-hand reports from other distributors, not in-person comments from the speaker. There seems to be a poverty-consciousness in some circles that fosters poverty-thinking through language rather than reality.We are all guilty of it occasionally, and it actually gives us an easy way to prevent excessive spending on frivolous things. I have routinely said I couldn’t afford something that I simply did not want to spend the money on: a hotel suite, when a room would do, or another diamond necklace, when I already have several.My understanding of poverty-consciousness goes back to my days as a high school teacher almost thirty years ago. I coined a phrase then, based on observation: “You show me a kid with a $100-a-day drug habit, and I’ll show you a kid who learns how to make $100 a day.”Properly motivated people skip the limits on production. For example, mothers have be
How to Develop a Workshop or Seminar<
Some companies' Achilles' heels are their accounts receivables, poor credit control or weak administration of credit policy. These weaknesses can smolder the companies of their vital lifeline - cash flow causing them to asphyxiate.In the construction industry, it is common for many contractors to run into problems with the receivables. Although the accounting practices allow for recognition of the profits from the receivables before the money is collected as the progressive payment is due, these receivables do not constitute cash flow. When the construction industry encountered doldrums a few years ago, many small contractors folded up even though they had substantial amounts of receivables.The problem arose out of non-payments by the main contractors, owners and developers. In Singapore, the construction industry is going through a bad patch. Projects are often clinched at a loss and quite often the receivables are not collectible. Also, in some contracts, the last retention amount or progressive payment is not collectible as the owner will give excuses for non-payments due to disputes. It ends up with protracted litigations which further drain the cash flow of these contractors.The Singapore government is trying to improve the situatio
How to Develop a Workshop or Seminar
Let’s do a quick test to see if you are a candidate to create a workshop or seminar by going through the next 8 steps. See what you come up with and decide whether or not you have something worthwhile to give. And of course you do or else you wouldn’t even be reading this article.
- Define yourself: Write down your profession or the special knowledge you have – keep it simple at first. For example:
Knowledge: Health care, web design, coaching, event planning, vitamins, teacher, real estate, organizer, etc.
- Define your services and products: Write down what your services or the products you have to offer such as coaching, consulting, teacher, trainer, books, newsletters, classes and/or workshops, etc.
- Get specific: What information or skill do you have and would want to share with others? If you’re a mortgage broker, maybe you specialize in 1st time buyers or are creative with financing and work with people who own and want to own multiple income properties. Or you’re a chiropractor and you specialize in young children or pregnant women or sports injuries. Or you’re a tax account and you specialize in real estate or small businesses or an attorney who specialized in creating trusts and financial planning…..You get the idea.
- List Potential Topics: Out of the list above, list some topics you could teach and train others.
- List your target audience: Who would be interested in what you have to offer. You need to get specific here. When it comes to marketing, knowing who these people are will save you time and money.
- Bring in Others: List others who you might want to create an alliance with you and work together on a combined curriculum. Find someone with additional knowledge or complimentary knowledge or a product that would enhance your event.
- Prepare an agenda: Take everything from above and begin working on the details. This will ultimately begin the process of designing your agenda/curriculum. Make sure you have a compelling topic and offer a solution!
- Write an enticing course title: With the information you’ve written down, start creating a title. Don’t be surprised if it changes often until you find the right one. And you will know when you have it.
Designing a Workshop / SeminarRemember that the ultimate goal is obtain the benefits that we spoke of earlier! You want to present a quality image of
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