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  • Hub You - Creating (And Profiting From!) Your Online Community

    Retain Your Best People
    Many managers and team leaders ask me how to deal with employees in a way that will maximize their potential, create loyalty and respect, and cut down on high turnover and destructive behavior in the workplace. The single most common reason people stay or leave an organization is based on the relationship they have with their direct supervisor.
    both good and bad. How did you react to a negative business experience? If you are like much of the consuming public, you told some of your friends about that business, warning them away from it. When you had a markedly positive experience, you probably fe
    Bullet-Proof Your Business
    Today’s business environment isn’t getting any easier, nor will it get easier anytime in the future. I’m not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating costs are just a few of the issues we deal with everyday. You can lament this fact or, you can tak
    In today’s business world, most of us understand the importance of creating an engaging website. We understand the importance of location for our brick-and-mortar businesses. We realize that our businesses are only as effective as our employees. And we work hard to value our customers.

    What most of us don’t understand is that our customers do more than simply consume our products or utilize our services. With today’s systems of interconnected communications through cellular phones and computers linked through the internet, our customers actually make up a community. Our customers are out there, talking about our products, sharing their experiences with our services. Today, more than ever, they have the power to make our companies great or to burn them down to the ground.

    Executives who overlook the importance of these online communities are, at best, not taking advantage of an amazing marketing tool, and at worst are setting themselves up for disaster. We have all had experiences with different businesses, both good and bad. How did you react to a negative business experience? If you are like much of the consuming public, you told some of your friends about that business, warning them away from it. When you had a markedly positive experience, you probably fe

    Business Process Reengineering: The Turbo Organization
    Driving a turbo-powered sports car is an exciting experience. Step on the gas pedal zero to sixty in a few seconds. Maneuvering through traffic.... downshift, accelerate past others, upshift....gone. Curves coming up?....downshift...corner..... accelerate. You notice the responsiveness of this finely engineered product. You expect this; this
    hard to value our customers.

    What most of us don’t understand is that our customers do more than simply consume our products or utilize our services. With today’s systems of interconnected communications through cellular phones and computers linked through the internet, our customers actually make up a community. Our customers are out there, talking about our products, sharing their experiences with our services. Today, more than ever, they have the power to make our companies great or to burn them down to the ground.

    Executives who overlook the importance of these online communities are, at best, not taking advantage of an amazing marketing tool, and at worst are setting themselves up for disaster. We have all had experiences with different businesses, both good and bad. How did you react to a negative business experience? If you are like much of the consuming public, you told some of your friends about that business, warning them away from it. When you had a markedly positive experience, you probably fe

    Incentivize Employees - The Internal Marketers
    As chains and independents continue to battle for market share and the consumer’s dollar, focusing inward can provide a more profitable approach. Instead of continually trying to attract new guests, incentivize the employees to keep the ones we already have and perhaps get those guests to spend a little more.Coupons, fliers, commer
    ough the internet, our customers actually make up a community. Our customers are out there, talking about our products, sharing their experiences with our services. Today, more than ever, they have the power to make our companies great or to burn them down to the ground.

    Executives who overlook the importance of these online communities are, at best, not taking advantage of an amazing marketing tool, and at worst are setting themselves up for disaster. We have all had experiences with different businesses, both good and bad. How did you react to a negative business experience? If you are like much of the consuming public, you told some of your friends about that business, warning them away from it. When you had a markedly positive experience, you probably fe

    Barter Your Way to Profits
    Have you ever faced any of the following situations? One: You need a lawyer but you don`t have the cash for the retainer. Two: You have a warehouse full of inventory that just isn`t moving. Three: Sales are down and you need more customers.Each of the above problems might be alleviated by bartering.1. What Is Barterin
    o the ground.

    Executives who overlook the importance of these online communities are, at best, not taking advantage of an amazing marketing tool, and at worst are setting themselves up for disaster. We have all had experiences with different businesses, both good and bad. How did you react to a negative business experience? If you are like much of the consuming public, you told some of your friends about that business, warning them away from it. When you had a markedly positive experience, you probably fe

    Distance Learning: A Recommended Study Route
    Distance Learning offers a great alternative to traditional forms of education whereby a student is expected to attend a college or university on a regular basis in order to gain their Diploma, Bachelors or PHd degree with regard to improving their qualifications and career prospects. For instance, distance education provides someone with the c
    both good and bad. How did you react to a negative business experience? If you are like much of the consuming public, you told some of your friends about that business, warning them away from it. When you had a markedly positive experience, you probably felt like you wanted to share the good word about that business. More and more people are turning to the internet to spread the word- and they’re probably spreading the word about you- in forums, in chat rooms, on their blogs and personal web pages. What are you doing to make sure that what they are saying about your business is positive?

    You must cultivate your online community. This, thankfully, is a simple process. First, create an online form on your website so that people can contact your company with questions they have. These forms are easily available through a variety of on-line services like bravenet.com or mailchimp.com. Second, when people contact you through your website, reply immediately. This can be done with an auto-responder or simply by having one person at your business that is responsible for replying to all these comments. There’s nothing worse for harming customer relations than having a customer reach out to a business and then having that business not respond. Third, add each of these co

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