You know how great a value it is.

f people could only hear about it, you think, the product would sell itself.

Communicating your offering to potential customers is marketing. The mistake people make is by simply showing the product (in a flyer, spec sheet, web site, etc.) that it will convince people to purchase it. Theodore Levitt (Harvard Business School) said: "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"

It's hard to change your perspective (from selling drills) to focus on the dis-interested potential customer (who wants a hole). How do you get their attention?

Here are three key questions your marketing materials need to address:

1. What problem does your product solve?
2. Why should they believe you?
3. Why should they care?

Let's take an example of Janet, who makes earrings. The earrings are beautiful. Her friends love them. People ask about them when she wears them around town. How does she market them?

1. What problem does her product solve? Janet's earrings allow the wearer to express
   Passing Valuable Information
   When we are talking about passing valuable information, we are not talking about trade secrets or insider information on the competition. We are talking about statistical information that will have some impact on conducting business. For example, you are about to have a meeting with a company that specializes doing
   ke people make is by simply showing the product (in a flyer, spec sheet, web site, etc.) that it will convince people to purchase it. Theodore Levitt (Harvard Business School) said: "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"

   It's hard to change your perspective (from selling drills) to focus on the dis-interested potential customer (who wants a hole). How do you get their attention?

   Here are three key questions your marketing materials need to address:

   1. What problem does your product solve?
   2. Why should they believe you?
   3. Why should they care?

   Let's take an example of Janet, who makes earrings. The earrings are beautiful. Her friends love them. People ask about them when she wears them around town. How does she market them?

   1. What problem does her product solve? Janet's earrings allow the wearer to expres
      Thoughts on Employee Benefits
      At the dawn of the twentieth century, Henry Ford had the revolutionary idea that the people who worked for him should be able to afford the products they built. Fast forward to the dawn of the new millennium when the CEO of one of the largest makers of computer printers and other accessories pronounced that American
      y want a quarter-inch hole!"

      It's hard to change your perspective (from selling drills) to focus on the dis-interested potential customer (who wants a hole). How do you get their attention?

      Here are three key questions your marketing materials need to address:

      1. What problem does your product solve?
      2. Why should they believe you?
      3. Why should they care?

      Let's take an example of Janet, who makes earrings. The earrings are beautiful. Her friends love them. People ask about them when she wears them around town. How does she market them?

      1. What problem does her product solve? Janet's earrings allow the wearer to expres
         Customer Service Managers: Are You Going to Make Your Troops March?
         In an ideal world, each person would find his highest and best uses to society and apply himself to them.He’d be paid in a manner that is precisely commensurate to his contributions.He’d happily dispatch himself to work on time because he would appreciate how blissful it is to be well matched to one's
         g materials need to address:

         1. What problem does your product solve?
         2. Why should they believe you?
         3. Why should they care?

         Let's take an example of Janet, who makes earrings. The earrings are beautiful. Her friends love them. People ask about them when she wears them around town. How does she market them?

         1. What problem does her product solve? Janet's earrings allow the wearer to expres
            Different Types of Work at Home Phone Jobs You Can Start Today
            There is a great amount of work at home jobs that are available online, more businesses are realizing that having employees work from home is a great advantage, because it will reduce many in house costs. This is providing a great opportunity for people that want a real work at home job online.Although
            The earrings are beautiful. Her friends love them. People ask about them when she wears them around town. How does she market them?

            1. What problem does her product solve? Janet's earrings allow the wearer to express their individuality, since each pair of earrings are unique. They are affordably priced.
            2. Why should they believe her? Besides showing a gallery of people wearing her creations, she should seek out testimonials of how people feel when they wear them.
            3. Why should they care? People primarily care about 3 things: money, relationship, or health. Janet's earrings are relatively inexpensive ($19.95/pair) [money]. Janet's earrings are made of hypo-allergenic materials, avoiding ear infections [health]. People that wear her earrings feel more attractive and if you feel more attractive, you are more attractive to others [relationship].

            What could be some of her simple marketing messages?

            • Unique earrings affordably priced. [money]
            • Feel more attractive for $19.95 [relationship& money]
            • Earrings that people notice. [relationship]
            • Yo