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    oday. The businesses that did survive used smart marketing to keep the profits rolling in.

    Since my store closed, I continued with other business endeavors. And through the years, I often reflect back to why that

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    In 1996 I owned a retail store that sold sports memorabilia and trading cards. In case you don’t remember, trading cards (sports related) were very popular at the time. In fact, people were taking money out of their stock trading accounts and purchasing trading cards for investment.

    Just about anyone could make money from trading cards. There were monthly price guides that gave values to the cards as if they were stocks. Some cards that were printed in the beginning of the year could be worth hundreds of dollars by the end of the year. Basically, one could operate a trading card business without utilizing much marketing methods at all. This is where I picked up some bad habits.

    The trading card market basically crashed soon after and so did my store. Many other businesses also closed their doors. However, some survived and still continue to operate today. The businesses that did survive used smart marketing to keep the profits rolling in.

    Since my store closed, I continued with other business endeavors. And through the years, I often reflect back to why that

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    ock trading accounts and purchasing trading cards for investment.

    Just about anyone could make money from trading cards. There were monthly price guides that gave values to the cards as if they were stocks. Some cards that were printed in the beginning of the year could be worth hundreds of dollars by the end of the year. Basically, one could operate a trading card business without utilizing much marketing methods at all. This is where I picked up some bad habits.

    The trading card market basically crashed soon after and so did my store. Many other businesses also closed their doors. However, some survived and still continue to operate today. The businesses that did survive used smart marketing to keep the profits rolling in.

    Since my store closed, I continued with other business endeavors. And through the years, I often reflect back to why that

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    ards that were printed in the beginning of the year could be worth hundreds of dollars by the end of the year. Basically, one could operate a trading card business without utilizing much marketing methods at all. This is where I picked up some bad habits.

    The trading card market basically crashed soon after and so did my store. Many other businesses also closed their doors. However, some survived and still continue to operate today. The businesses that did survive used smart marketing to keep the profits rolling in.

    Since my store closed, I continued with other business endeavors. And through the years, I often reflect back to why that

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    is where I picked up some bad habits.

    The trading card market basically crashed soon after and so did my store. Many other businesses also closed their doors. However, some survived and still continue to operate today. The businesses that did survive used smart marketing to keep the profits rolling in.

    Since my store closed, I continued with other business endeavors. And through the years, I often reflect back to why that

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    oday. The businesses that did survive used smart marketing to keep the profits rolling in.

    Since my store closed, I continued with other business endeavors. And through the years, I often reflect back to why that and other businesses failed. Please note that it wasn’t a real failure because I learned from the experience and was able to improve on my next venture.

    Why have I written about my failing? Well, it turns out that my marketing mistakes are not uncommon. Businesses today are committing the same marketing mistakes that I made ten years ago. These businesses flounder and barely stay afloat. If these businesses change their marketing a little, they will find that profits will increase and sales will soar.

    Anyways, I found quite a bit of marketing mistakes from my trading card store. There are three that really stand out. I am sure that if you avoid these three mistakes in your business, you will see marked improvement in your bottom line (profits).

    The first big marketing mistake I made was not selling to those people who already bought from me. A

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