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Hub You - Target Market To Reduce Potential Customers And Increase Your Profits
Modern Nurse, Online Nursing Magazine, Features Media's Portrayl of Nurses
By definition, an epiphany is the sudden revelation of an ordinary object or scene in an illuminating way. Well, it appears that at least one medium, television, has indeed had an epiphany. Now, when you turn on your TV, an ordinary nurse is revealed, in ordinary nurse-type settings, yet she is strong, smart, and dynamic. Aha! And there is an added surprise: It just so happens that her name is Epiphany!It’s no secret: Nurses have been slamming the media for decades for their inappropriate portrayals of nurses as everything from servants to temptresses to bubble-headed accessories in medical settings. “When will someone portray nurses as they really are – hard-working, dedicated patient advocates and not the readily available playthings of licentious
of who your potential market is, where they come from (local, nationally, internationally for example), what they do and where you are most likely to be able to promote to them.By definition, an epiphany is the sudden revelation of an ordinary object or scene in an illuminating way. Well, it appears that at least one medium, television, has indeed had an epiphany. Now, when you turn on your TV, an ordinary nurse is revealed, in ordinary nurse-type settings, yet she is strong, smart, and dynamic. Aha! And there is an added surprise: It just so happens that her name is Epiphany!It’s no secret: Nurses have been slamming the media for decades for their inappropriate portrayals of nurses as everything from servants to temptresses to bubble-headed accessories in medical settings. “When will someone portray nurses as they really are – hard-working, dedicated patient advocates and not the readily available playthings of licentious
Another method of discovering your target market is to study your competition. Where do they promote, who are their customers, where are their outlets. Look at their marketing materials, their advertisements and, if they have one, their web site. From this information you may get a better understanding of the group of people they are promoting to.
As previously mentioned, a
Branding Article: Pepsi's Missed Brand Opportunity
I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ – we all took the Pepsi taste test and they’re still #2) with members of the eponymously titled Pepsi Generation – an age group that they seemingly stretch from year to year.As of late, Pepsi has employed Pop-Culture icons to represent their brand : Britney, Big n’ Rich, AROD and Jeff Gordon to name a few. Yet none of them seem to capture Coke’s ageless, timeless wave of emotion brought on by a 6 year-old boy and Mean Joe Green.
Did you know that by reducing your potential customers you could actually increase your profits?I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ – we all took the Pepsi taste test and they’re still #2) with members of the eponymously titled Pepsi Generation – an age group that they seemingly stretch from year to year.As of late, Pepsi has employed Pop-Culture icons to represent their brand : Britney, Big n’ Rich, AROD and Jeff Gordon to name a few. Yet none of them seem to capture Coke’s ageless, timeless wave of emotion brought on by a 6 year-old boy and Mean Joe Green.
By knowing who your target market is you could reduce your potential customers and those that remain would be more easily sold to. Therefore your sales would go up, your promotional costs go down and hence your profits rise.
Why Target Market ? Being able to serve just one group of people could easily put you in a superior position to your competitors. By finding and concentrating on just one group would keep your advertising costs to a minimum and your response rates much higher.
Advertise in a general magazine, for instance, and your advert is being wasted on a majority of readers. Now run your advert in a specialist publication, that your target market may read, and your advert will be seen by far many more interested readers. So you see, there is a definite need for you to know your target market and not believe that everyone is your potential customer. Then, and only then, can you concentrate your promotional efforts on the right people.
Once you know your market you will find that promoting to them is far easier. You will know which publications to advertise in and which events to visit and maybe promote at, even if it is just giving out your business cards. Gone will be the days of giving your business card to everyone, now you know exactly who to give them to. I am not suggesting you save money by reducing the number of cards you have printed. Still retain your repeat order with the printer but now your business cards are going to the people who are more likely to use your services. Cost of cards are the same but the potential business would increase.
How to Find Your Target Market This is the scary bit for many people. If I mention market research many will stop reading and quickly find another 'reader friendly' article but don't worry I have a better way of doing this. Before we look at that, though, let's consider what is involved to find your present market.
Your current customers are your first clue as to who your target market is. Conducting surveys with your existing customers will tell you more about the people who use your services. From these surveys you can build a picture of who your potential market is, where they come from (local, nationally, internationally for example), what they do and where you are most likely to be able to promote to them.
Another method of discovering your target market is to study your competition. Where do they promote, who are their customers, where are their outlets. Look at their marketing materials, their advertisements and, if they have one, their web site. From this information you may get a better understanding of the group of people they are promoting to.
As previously mentioned, al
The Ultimate Power of Writing Effective Ezine Articles
The power of writing effective ezine articles is one of the best ways to achieve organic positioning for a website. Why do ezine articles work so well and how to best use this wonderful medium as part of a successful seo campaign will be the focus here.What are ezines? Ezines are simply another word for online magazines. Authors will contribute their special takes on relevant issues. The reason that ezine articles come very quickly to the top of a search engine category is the simple fact that many authors daily are writing articles. Hence, constantly changing content is added to the website. Search engine spiders like the one at Google are drawn to areas that have this constantly changing content, therefore, ezines are spidered very frequentl
m and your response rates much higher.The power of writing effective ezine articles is one of the best ways to achieve organic positioning for a website. Why do ezine articles work so well and how to best use this wonderful medium as part of a successful seo campaign will be the focus here.What are ezines? Ezines are simply another word for online magazines. Authors will contribute their special takes on relevant issues. The reason that ezine articles come very quickly to the top of a search engine category is the simple fact that many authors daily are writing articles. Hence, constantly changing content is added to the website. Search engine spiders like the one at Google are drawn to areas that have this constantly changing content, therefore, ezines are spidered very frequentl
Advertise in a general magazine, for instance, and your advert is being wasted on a majority of readers. Now run your advert in a specialist publication, that your target market may read, and your advert will be seen by far many more interested readers. So you see, there is a definite need for you to know your target market and not believe that everyone is your potential customer. Then, and only then, can you concentrate your promotional efforts on the right people.
Once you know your market you will find that promoting to them is far easier. You will know which publications to advertise in and which events to visit and maybe promote at, even if it is just giving out your business cards. Gone will be the days of giving your business card to everyone, now you know exactly who to give them to. I am not suggesting you save money by reducing the number of cards you have printed. Still retain your repeat order with the printer but now your business cards are going to the people who are more likely to use your services. Cost of cards are the same but the potential business would increase.
How to Find Your Target Market This is the scary bit for many people. If I mention market research many will stop reading and quickly find another 'reader friendly' article but don't worry I have a better way of doing this. Before we look at that, though, let's consider what is involved to find your present market.
Your current customers are your first clue as to who your target market is. Conducting surveys with your existing customers will tell you more about the people who use your services. From these surveys you can build a picture of who your potential market is, where they come from (local, nationally, internationally for example), what they do and where you are most likely to be able to promote to them.
Another method of discovering your target market is to study your competition. Where do they promote, who are their customers, where are their outlets. Look at their marketing materials, their advertisements and, if they have one, their web site. From this information you may get a better understanding of the group of people they are promoting to.
As previously mentioned, a
Closeout Merchandise: How A Product Become A Closeout
Closeout merchandise is lucrative because of its nature. Merchandise is considered to be a closeout when its original seller loses the original sales venue for it.In other words, closeout merchandise can be a case of socks which were manufactured for an upcoming movie. Once the movie is no longer shown in the theaters, the movie licensed socks need to be sold as a closeout.Since the original event the socks were produced for has passed, the socks must be sold at a steep discount in order to find a buyer.As you can see, if you purchase this closeout at the right price you can make a good deal of money when you resell it.The question now becomes how to sell the socks?First thing you need to remember is that in order for the
romoting to them is far easier. You will know which publications to advertise in and which events to visit and maybe promote at, even if it is just giving out your business cards. Gone will be the days of giving your business card to everyone, now you know exactly who to give them to. I am not suggesting you save money by reducing the number of cards you have printed. Still retain your repeat order with the printer but now your business cards are going to the people who are more likely to use your services. Cost of cards are the same but the potential business would increase.Closeout merchandise is lucrative because of its nature. Merchandise is considered to be a closeout when its original seller loses the original sales venue for it.In other words, closeout merchandise can be a case of socks which were manufactured for an upcoming movie. Once the movie is no longer shown in the theaters, the movie licensed socks need to be sold as a closeout.Since the original event the socks were produced for has passed, the socks must be sold at a steep discount in order to find a buyer.As you can see, if you purchase this closeout at the right price you can make a good deal of money when you resell it.The question now becomes how to sell the socks?First thing you need to remember is that in order for the
How to Find Your Target Market This is the scary bit for many people. If I mention market research many will stop reading and quickly find another 'reader friendly' article but don't worry I have a better way of doing this. Before we look at that, though, let's consider what is involved to find your present market.
Your current customers are your first clue as to who your target market is. Conducting surveys with your existing customers will tell you more about the people who use your services. From these surveys you can build a picture of who your potential market is, where they come from (local, nationally, internationally for example), what they do and where you are most likely to be able to promote to them.
Another method of discovering your target market is to study your competition. Where do they promote, who are their customers, where are their outlets. Look at their marketing materials, their advertisements and, if they have one, their web site. From this information you may get a better understanding of the group of people they are promoting to.
As previously mentioned, a
It's All About the Brand
What is creating a brand? Brand marketing is creating recognition, creditability, and trust in your products and services. Your business image should be recognized as a leader of the services that you provide. What makes your services the best? What will make that potential customer choose you over your competition?It has to be more than that you are a trained massage therapist. The basic training of every therapist is Swedish massage. It is important that you recognize in yourself what skills that sets you apart from your competition. These could be through the products that you utilize to the environment that you create or the skilled combination of other modalities and treatments that you include in your massage therapy services.
ease.What is creating a brand? Brand marketing is creating recognition, creditability, and trust in your products and services. Your business image should be recognized as a leader of the services that you provide. What makes your services the best? What will make that potential customer choose you over your competition?It has to be more than that you are a trained massage therapist. The basic training of every therapist is Swedish massage. It is important that you recognize in yourself what skills that sets you apart from your competition. These could be through the products that you utilize to the environment that you create or the skilled combination of other modalities and treatments that you include in your massage therapy services.
How to Find Your Target Market This is the scary bit for many people. If I mention market research many will stop reading and quickly find another 'reader friendly' article but don't worry I have a better way of doing this. Before we look at that, though, let's consider what is involved to find your present market.
Your current customers are your first clue as to who your target market is. Conducting surveys with your existing customers will tell you more about the people who use your services. From these surveys you can build a picture of who your potential market is, where they come from (local, nationally, internationally for example), what they do and where you are most likely to be able to promote to them.
Another method of discovering your target market is to study your competition. Where do they promote, who are their customers, where are their outlets. Look at their marketing materials, their advertisements and, if they have one, their web site. From this information you may get a better understanding of the group of people they are promoting to.
As previously mentioned, a
Deja Vu MCI to Qwest International Inc: Can this Corporate Marriage Survive?
Current Situation:As of this writing, the MCI Board of Governors has given Verizon Communications Inc. one week to sweeten their $7.5 billion offer, otherwise they have no choice but to accept Qwest Communications’ $9.74 billion offer to purchase MCI Inc. If the Board does not receive a counter offer from Verizon Communications by May 3, 2005, then it will recommend its shareholders vote for Qwest’s offer. From all accounts (Noguchi Washington Post, 4/24/2005), Verizon is a stronger and more stable company with $71.3 billion versus $13.8 in 2004 revenue, 210,000 employees versus 42,000. Qwest carries more than $17 billion in debt and it plans to reduce its costs by $15 billion by cutting 15,000 employees after the merger while Verizon plans to cut
of who your potential market is, where they come from (local, nationally, internationally for example), what they do and where you are most likely to be able to promote to them.Current Situation:As of this writing, the MCI Board of Governors has given Verizon Communications Inc. one week to sweeten their $7.5 billion offer, otherwise they have no choice but to accept Qwest Communications’ $9.74 billion offer to purchase MCI Inc. If the Board does not receive a counter offer from Verizon Communications by May 3, 2005, then it will recommend its shareholders vote for Qwest’s offer. From all accounts (Noguchi Washington Post, 4/24/2005), Verizon is a stronger and more stable company with $71.3 billion versus $13.8 in 2004 revenue, 210,000 employees versus 42,000. Qwest carries more than $17 billion in debt and it plans to reduce its costs by $15 billion by cutting 15,000 employees after the merger while Verizon plans to cut
Another method of discovering your target market is to study your competition. Where do they promote, who are their customers, where are their outlets. Look at their marketing materials, their advertisements and, if they have one, their web site. From this information you may get a better understanding of the group of people they are promoting to.
As previously mentioned, all this requires market research and is time consuming. Now let's look at an alternative.
Create Your Own Target Market This is where you can reduce your potential customers yet still increase your profits. Become a specialist in one particular area of your business. A few examples may help.
A clothes shop would be just another clothes shop in any town or mall but if it specialized in, for example, party clothes, people would come from other areas for that special dress or suit.
If you own a book store then you are competing with similar stores with similar products in every town. Specialize in, for example, aviation books and you could get International recognition for the place to go for that particular subject. Well maybe not to 'go' but to order via mail order (could be an expensive book otherwise).
Think about your business and how you may be able to create a specialist niche for yourself within your industry. Is there a particular profession you do a lot of business with, an area of your country that requires your services more than any other, a hobby whose participants use your products. Define a niche for yourself then promote your business to that niche.
Maybe you could have more than one niche but keep them separate. If you have others working with you, a partner, spouse or trusted employee, then you could consider each having control of one particular niche. That person could then become the 'expert' in that area and give even more prestige and credibility to your business.
Conclusion By targeting your markets in this way you become the business to go to for the product or service type you supply. You become recognized as the expert in your industry and attract customers from further away. No longer will you waste time on people who may or may not be interested in what you have to offer. Your customers are now coming to you because they want to not because you are just another outlet, like so many others in your trade, that the customer checks out, browses and leaves.
Your advertising and returns become far more effective and you could also consider finding other companies, to partner with, that don't compete with you on product but have the same target market. Maybe j
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