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Hub You - 11 Ways To Promote Your Website
Customer loyalty. Say these words and retailers' eyes light up. Every retailer wants customer loyalty and wants to keep it. Some retailers would do almost anything to get customer loyalty, and I understand that. I'm a grandmother and, thanks to birthdays, an experienced shopper, and I think customer loyalty is waning. The question is, why?Misreading the customer is one reason. A few months ago I went to a furniture store to look around. No other customers were in the store and when the sales associate saw me he started following me. Judging by his body language and the questions he asked, he thought I wa
Go Email – Develop your own e-newsletter, like Think, to help drive repeat traffic to your site. I use nTarget for my email marketing. Then, archive the newsletter on your site. This solid content tells search engines that there is a reason to visit you. Try to get other enewsletter publishers to mention you, consider trading ads with other publishers, or just buying ads outright. Finally, don’t underestimate the power of a good email signature to drive site traffic.
Give Yourself A Promotion – Sponsor contests or develop your own promotions and then submit them to
This is not the first time I have talked about micromanagement over the years, and I am sure it won't be my last. Recently, I had some business friends complain to me how their employees cannot follow directions. But on the other hand, I also know a lot of people who wonder why management doesn't trust them to do their job properly. You see this not only in the corporate world but in nonprofit organizations as well. Today, managers are spending more time supervising the work of others as opposed to actually managing them.Back in the 1960's and 1970's we talked a lot about empowering workers and teamwork, but the
Keywords – Look at your website copy. Are your keywords in the first paragraph? They should be because that is where the search engines expect to find them. But don’t go overboard with keywords.
SEO – The above tips actually are fairly basic SEO activities, but there are some higher level SEO tactics that will help raise you site above the crowd. Hyperlink your keywords to make them stand out for both search engines and for carbon-based web visitors. Make the linked keyword more noticeable to search engines by linking it to a page that uses the keyword in its address. For example, if you hyperlink the phrase “ad agency” the page to which it is linked would have “ad agency” in its address to raise its profile. While we’re linking, let’s make these linked pages truly focused on information about specific keywords. If you really want to place your SEO program on steroids, purchase one of the software packages that helps you analyze each page on your site for its appeal to search engines.
Submit – There are both search engines and directories where you will want to submit your site. Key search engines for url submission include: Google, Yahoo, MSN Live Search, AOL and Ask. More than 95 percent of search volume happens at these engines. So, don’t bother too much with all the small fries. And it is not hard to complete free registration for these engines. Typically, they will have a link that says something like “add your URL.” There are a number of directories like DMOZ.com where you will want to submit your site, too. And, I think it is worthwhile to pay the $299 at the Yahoo directory. There may also be directories specifically for your industry.
Link – Develop a linking program where you solicit links from sites that cover the same topics as you. This directs traffic from those sites. Additionally, it tells search engines that you must have something worthwhile on your site if others are linking to you.
Write – Articles, blogs, news releases - all of these can help you increase your exposure and drive traffic to your primary website. Craft your “About The Author” box to include your web address. Once your article is picked up by other publishers, this will become a one-way link to your site, possibly helping boost your search engine ranking. Submit your press releases to PRWeb. I get a ton of traffic for myself and clients using this service.
Go Email – Develop your own e-newsletter, like Think, to help drive repeat traffic to your site. I use nTarget for my email marketing. Then, archive the newsletter on your site. This solid content tells search engines that there is a reason to visit you. Try to get other enewsletter publishers to mention you, consider trading ads with other publishers, or just buying ads outright. Finally, don’t underestimate the power of a good email signature to drive site traffic.
Give Yourself A Promotion – Sponsor contests or develop your own promotions and then submit them to
When you are writing copy or preparing a sales presentation you need to be very careful about the words you choose. The wrong word can instantly turn a prospect off, whereas the write ones will lead to greater success. It’s easy to speak without thinking, but when you depend on your message to put the bread on the table you can’t afford not to pay attention to what you say.Anybody who has done an extensive amount of selling will tell you there are certain words that help seal the deal and others that will kill the deal. For instance, whenever you have contract that needs to be signed refer to it as an agreem
Submit – There are both search engines and directories where you will want to submit your site. Key search engines for url submission include: Google, Yahoo, MSN Live Search, AOL and Ask. More than 95 percent of search volume happens at these engines. So, don’t bother too much with all the small fries. And it is not hard to complete free registration for these engines. Typically, they will have a link that says something like “add your URL.” There are a number of directories like DMOZ.com where you will want to submit your site, too. And, I think it is worthwhile to pay the $299 at the Yahoo directory. There may also be directories specifically for your industry.
Link – Develop a linking program where you solicit links from sites that cover the same topics as you. This directs traffic from those sites. Additionally, it tells search engines that you must have something worthwhile on your site if others are linking to you.
Write – Articles, blogs, news releases - all of these can help you increase your exposure and drive traffic to your primary website. Craft your “About The Author” box to include your web address. Once your article is picked up by other publishers, this will become a one-way link to your site, possibly helping boost your search engine ranking. Submit your press releases to PRWeb. I get a ton of traffic for myself and clients using this service.
Go Email – Develop your own e-newsletter, like Think, to help drive repeat traffic to your site. I use nTarget for my email marketing. Then, archive the newsletter on your site. This solid content tells search engines that there is a reason to visit you. Try to get other enewsletter publishers to mention you, consider trading ads with other publishers, or just buying ads outright. Finally, don’t underestimate the power of a good email signature to drive site traffic.
Give Yourself A Promotion – Sponsor contests or develop your own promotions and then submit them to
Proof reading from home is an excellent way to make money, right? How hard and challenging can it be to do some editing after all?In fact it can be quite challenging to find a good quality proofreader that works from their house. This is due in part to the heavy demands it places on the individual and on their family. It is often more work than realized. Here, we will talk about the realities of proof reading from home.It is not an easy job no matter where you do it. For those who proofread at home, it is even more demanding. Most that do are freelance agents that are building their own business. T
Submit – There are both search engines and directories where you will want to submit your site. Key search engines for url submission include: Google, Yahoo, MSN Live Search, AOL and Ask. More than 95 percent of search volume happens at these engines. So, don’t bother too much with all the small fries. And it is not hard to complete free registration for these engines. Typically, they will have a link that says something like “add your URL.” There are a number of directories like DMOZ.com where you will want to submit your site, too. And, I think it is worthwhile to pay the $299 at the Yahoo directory. There may also be directories specifically for your industry.
Link – Develop a linking program where you solicit links from sites that cover the same topics as you. This directs traffic from those sites. Additionally, it tells search engines that you must have something worthwhile on your site if others are linking to you.
Write – Articles, blogs, news releases - all of these can help you increase your exposure and drive traffic to your primary website. Craft your “About The Author” box to include your web address. Once your article is picked up by other publishers, this will become a one-way link to your site, possibly helping boost your search engine ranking. Submit your press releases to PRWeb. I get a ton of traffic for myself and clients using this service.
Go Email – Develop your own e-newsletter, like Think, to help drive repeat traffic to your site. I use nTarget for my email marketing. Then, archive the newsletter on your site. This solid content tells search engines that there is a reason to visit you. Try to get other enewsletter publishers to mention you, consider trading ads with other publishers, or just buying ads outright. Finally, don’t underestimate the power of a good email signature to drive site traffic.
Give Yourself A Promotion – Sponsor contests or develop your own promotions and then submit them to
Take two parts training and three parts hard knocks. Shake them together and you get a lifetime of lessons learned on the front line in the tea business industry. 8 years of ups and downs have taught me a few simple steps that can save you hours of heartache if applied now.Here are the top 3 lessons that I learned in the tea business:Lesson #1 A Consistent Atmosphere Creates LoyaltyWhat does the public library and Starbucks have in common? I would venture to guess it is a consistent atmosphere. Before you enter the door you know what atmosphere to expect and are inwardly grate
Link – Develop a linking program where you solicit links from sites that cover the same topics as you. This directs traffic from those sites. Additionally, it tells search engines that you must have something worthwhile on your site if others are linking to you.
Write – Articles, blogs, news releases - all of these can help you increase your exposure and drive traffic to your primary website. Craft your “About The Author” box to include your web address. Once your article is picked up by other publishers, this will become a one-way link to your site, possibly helping boost your search engine ranking. Submit your press releases to PRWeb. I get a ton of traffic for myself and clients using this service.
Go Email – Develop your own e-newsletter, like Think, to help drive repeat traffic to your site. I use nTarget for my email marketing. Then, archive the newsletter on your site. This solid content tells search engines that there is a reason to visit you. Try to get other enewsletter publishers to mention you, consider trading ads with other publishers, or just buying ads outright. Finally, don’t underestimate the power of a good email signature to drive site traffic.
Give Yourself A Promotion – Sponsor contests or develop your own promotions and then submit them to
Postcards are widely used around the world, even at the height of internet technology; they are still used for greeting people and sending best wishes. Along with these basic ideas, you can also use them on business purposes, but having to print them at your custom size or preference needs a little more details, time and effort to give them proper results.Sizes on postcards vary, they usually come to 4.25” x 5.5” as the smallest to 6” x 9”, there are also other formats but they are the ones commonly used. Postcards have different type of paper used with other printing needs. They usually have a gloss coating,
Go Email – Develop your own e-newsletter, like Think, to help drive repeat traffic to your site. I use nTarget for my email marketing. Then, archive the newsletter on your site. This solid content tells search engines that there is a reason to visit you. Try to get other enewsletter publishers to mention you, consider trading ads with other publishers, or just buying ads outright. Finally, don’t underestimate the power of a good email signature to drive site traffic.
Give Yourself A Promotion – Sponsor contests or develop your own promotions and then submit them to contest directories like Contest Hound. You could give away copies of your book, e-book, or white papers for people who sign up for your newsletter. Give away your product or service to randomly selected registrants. This is a good way to build your list of contacts so you can then drive them back to your site.
Pay The Man – ReachLocal is my pay-per-click ad engine of choice. If you are truly local, this is a cost-efficient way to reach people in a specific market only. However, you also can launch nationwide campaigns, too. You deal only with ReachLocal and it handles placing and paying for the ads with multiple publishers. It works for budgets of all sizes.
Speak Up – All right, let’s go analog. There is no better way to make a good impression on a large number of people at one time than to deliver a good speech. Be sure to have business cards or some type handout that lists your website. Every time I do a presentation I see a spike in web visits and enewsletter sign-up.
Go Offline – Look at every printed piece that you have. Is your web address featured prominently? Is it in small type or - horrors – not even there! Businesses with fleets of cars and trucks should have the web address on their vehicles. Think about other physical places you can promote your site.
Those are my 11 ways. Get to it.
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