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  • Hub You - Entrepreneurs - What Can You Learn From Dolly About Managing Your Customers?

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    or Disney.

    * There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coach

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    Dolly Parton is a very recognizable business women. She has built an international multi dollar business from her great singing voice. As she is so popular her entertainment shows get popular – but she still manages to get everyone in – happy! What can we learn from the way she does business?

    Well let's have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas. The dinner show is based in Orlando, Florida on the major junction before you turn off for Disney and as close to Disney property as possible.

    * The excellent positioning of the very large show building (in the shape of a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney.

    * There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coache

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    manages to get everyone in – happy! What can we learn from the way she does business?

    Well let's have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas. The dinner show is based in Orlando, Florida on the major junction before you turn off for Disney and as close to Disney property as possible.

    * The excellent positioning of the very large show building (in the shape of a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney.

    * There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coach

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    s based in Orlando, Florida on the major junction before you turn off for Disney and as close to Disney property as possible.

    * The excellent positioning of the very large show building (in the shape of a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney.

    * There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coach

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    a large barn) on the main highway and major Orlando Vacation area junction, complete with large flashing signs, show times and telephone number that you can see from a long way away and as you line up to exit for Disney.

    * There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coach

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    or Disney.

    * There were two shows that evening and as people flowed out clutching their souvenirs (glasses, flag etc.), we flowed in. The car park was large enough to manage cars, vans, taxies and coaches without getting choked up and the shows swapped over quickly and efficiently.

    Well if we translate this into business marketing terms we learn:

    * Positioning is always important - brick or click – put yourself in the best possible position that you can afford. If you have a store or office - establish yourself where you can be found and are visible by the passerby. If you have a web site – then make sure that you have good prominent links on as many major web sites as you can afford/get. This includes Google, Yahoo, MSN etc, but also look around for directories etc.

    * Make sure that your contact details are easily found in your store or office, your marketing materials, your letters, your email and your web site. People feel more confident in dealing with you, they can order easily and can ask any ques

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