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Hub You - Marketing Value of Branding, Identity, and Trust
Bad customer service is everywhere these days — unmanned front desks, surly servers, clueless staff, employees talking on the phone, and managers who refuse to acknowledge a customer. It’s no longer an exception ... poor service has become the norm.In an all-too-typical scene, a customer walks into a retail store with a question about where to find a product. The employee, who is busy and doesn’t want to be bothered, gives the customer a curt answer and continues wh
This career tip is for you . . . if you’re serious about making a career or job change. Knowing your options and having a strategic plan are critical to your success in today‘s job marketplace.For instance, according to recent reports, your lifestyle may seriously affect your career or job choice. Did you know that people without spouses or children will represent one of the fastest growing segments of the workplace population?As a result, employment law exper
All of those are important questions. And, unless yours is the only business in the world doing what you do, you've got competition. I'd be willing to bet that at least some of your competitors are reaching out, trying to convince your customers to do business with them. Whether your customers do or not will be the result of many factors, but there's a lot you can do to keep them coming to you.
First - what are identity, branding, and trust? And why did I put them together?
Identity is what separates your business from its competitors. It's your uniqueness; what allows you to continue in business even though you may be faced with numerous competitors. Identity is how your c
There are many people in the world and the funniest ones out there are the non-believers is the reality of how things in the World really work. Sometimes you find hard-core liberals living in a false reality. Sometimes you find actual intelligent people out there who are overwhelmed with details and therefore believe because of the perceived complexity of a situation or solution, they throw up their hands and say it cannot work.This is interesting and I have found cri
All of those are important questions. And, unless yours is the only business in the world doing what you do, you've got competition. I'd be willing to bet that at least some of your competitors are reaching out, trying to convince your customers to do business with them. Whether your customers do or not will be the result of many factors, but there's a lot you can do to keep them coming to you.
First - what are identity, branding, and trust? And why did I put them together?
Identity is what separates your business from its competitors. It's your uniqueness; what allows you to continue in business even though you may be faced with numerous competitors. Identity is how your
A few weeks ago, a young man I was representing almost lost a job. He had interviewed with the firm on Thursday afternoon and received a job offer that day. He wanted to consider the offer until the close of business the following Friday . . . and almost lost the opportunity he ultimately accepted by insisting that he had “a right” to “consider it” until then.From my client’s perspective, they understood that he was comparison shopping, had actually hired three people
First - what are identity, branding, and trust? And why did I put them together?
Identity is what separates your business from its competitors. It's your uniqueness; what allows you to continue in business even though you may be faced with numerous competitors. Identity is how your
For a troubled company, it is prudent to challenge all “sacred cows” – those old and sacrosanct business assumptions. It is probable that some of these old “sacred cows” which were based on prior erroneous perceptions and assumptions that got the company into trouble.In times of rapid change, a strategic failure is often caused by an incorrect or false assumption. We console ourselves by telling ourselves that we have gone through the present problem before
First - what are identity, branding, and trust? And why did I put them together?
Identity is what separates your business from its competitors. It's your uniqueness; what allows you to continue in business even though you may be faced with numerous competitors. Identity is how your
Customer relationship management tools abound, yet let's hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit. Your voice can convey concern, care and compassion. It can alternately convey boredom, neglect or contempt. Your challenge: to insure your voice reinforces the service you strive to deliver through your actual words and action.Customer service is about more than mouthing the words customers want to hear. You ha
Branding is how the customer knows the focus of your business. It's how they understand the benefit of bringing you their business, instead of to your competitor. It's the correlation -- for customers and non-customers alike -- between the product or service you offer and the benefit your business provides.
I believe you already know the meaning of trust.
So why are these together? It's because identity, branding, and trust weave together in the public's eye, and generally differentiate your customers and potential customers from the general public.
A business can have an identity without trust, but the group that generally comes from is non-customers or former customers. This is not how y
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