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Hub You - Your Company Anniversary - 7 Keys To Success
Every Customer Service Training Program that I ever attended preached the same old adage- "Put a smile in your voice- Your customers can hear it". Well, in the telephone world, this is not the appropriate direction to give. I have "heard" more smiles that sounded sarcastic and irritated, rather than excited and enthusiastic. But in the world of face to face customer interactions- a smile really is an important behavior to demonstrate. What are some of the other behaviors that your Supervisors should be on the look out for? Here is a list to get you started...Top 10 Behaviors that ARE NOT desirable:1. Sighing2. Shrugging the shoulders3. Rolling the eyes4. Shuffling of papers5. Talking with other employees when there are customers waiting6. Moving at an excessively slow pace when asked by a customer to do somet
Recognize that your past is the strongest criterion people have to judge your future. So use your history of success to tell clients and customers about that fu
There is nothing wrong in wanting to get rich. The desire for riches is really the desire for a richer, fuller, and more abundant life; and that desire is praise worthy.There are three motives for which we live; we live for the body, we live for the mind, we live for the soul.No one of these is better or holier than the other; all are alike desirable, and no one of the three--body, mind, or soul--can live fully if either of the others is cut short of full life and expression.It is not right or noble to live only for the soul and deny mind or body; and it is wrong to live for the intellect and deny body or soul.We are all acquainted with the loathsome consequences of living for the body and denying both mind and soul; and we see that real life means the complete expres- sion of all that people can give forth through b
Key One: Recognize the Marketing Value of Your Corporate or Brand Anniversary
Anniversary marketing is not about your past, nor is it “old hat” or out of date. On the contrary, it is one of the most effective marketing initiatives.
You recognize the companies and organizations that have recharged their marketing programs by focusing on their anniversaries. Companies like Ford (100) and Harley-Davidson (100) and Sports Illustrated (50) and the Principal Financial Group (125).
Many others have found the value of anniversaries that don’t round off to 25. Companies like Southwest Airlines (33), Yankee Candle (20), Old Navy (10) and Appleton Estate Jamaican Rum (155). In fact, nearly 45% of the companies we researched are celebrating “off year” company or brand anniversaries.
Recognize that your past is the strongest criterion people have to judge your future. So use your history of success to tell clients and customers about that fut
We are bombarded with thousands of marketing messages daily…on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard, we need our marketing messages to be clear and concise.A vague message is one that isn’t easily understood – it doesn’t speak to a potential customer or client. To be successful in business, our messages must clearly target a specific audience, explaining to them the features and benefits of our product or service. We need to get the public involved and interested enough to want to have further conversations with us. Only then do we have the entr?e for beginning to develop a relationship with them, the first step in the selling process.How can we ensure t
Key One: Recognize the Marketing Value of Your Corporate or Brand Anniversary
Anniversary marketing is not about your past, nor is it “old hat” or out of date. On the contrary, it is one of the most effective marketing initiatives.
You recognize the companies and organizations that have recharged their marketing programs by focusing on their anniversaries. Companies like Ford (100) and Harley-Davidson (100) and Sports Illustrated (50) and the Principal Financial Group (125).
Many others have found the value of anniversaries that don’t round off to 25. Companies like Southwest Airlines (33), Yankee Candle (20), Old Navy (10) and Appleton Estate Jamaican Rum (155). In fact, nearly 45% of the companies we researched are celebrating “off year” company or brand anniversaries.
Recognize that your past is the strongest criterion people have to judge your future. So use your history of success to tell clients and customers about that fu
Over the years I discovered exactly what derails an ad. More often thatn not, when an ad fails to produce results, the problem isn't with the ad. The problem is with WHO the ad reaches.Before you start blaming lack of response on your ad, stop a moment to consider who it is TARGETED to.Let's take a moment to look at Internet advertising. First off, let me say I dearly love advertising on the Net. The advertising rates for search engines and ezines are far, far lower than advertising your business on traditional media like TV or newspapers. For what one TV commercial would cost, I can advertise a business extensively for weeks, even months.But, as I'm sure you've realized by now, the Internet is no magic advertising medium. Just as often as with anywhere else, your ad can pull less than expected response. The problem is with lack of targ
You recognize the companies and organizations that have recharged their marketing programs by focusing on their anniversaries. Companies like Ford (100) and Harley-Davidson (100) and Sports Illustrated (50) and the Principal Financial Group (125).
Many others have found the value of anniversaries that don’t round off to 25. Companies like Southwest Airlines (33), Yankee Candle (20), Old Navy (10) and Appleton Estate Jamaican Rum (155). In fact, nearly 45% of the companies we researched are celebrating “off year” company or brand anniversaries.
Recognize that your past is the strongest criterion people have to judge your future. So use your history of success to tell clients and customers about that fu
Your trade show literature is the only part of your trade show display that visitors will take with them when they leave the convention or expo. Hopefully they will remember your booth and a few key points about the nature of your company, but the literature will be in their hands for weeks after the trade show has ended.Your basic goal when designing trade show literature is to create something that attendees will not want to simply throw away. The message should be simple, but engaging. How you display that message is also extremely important.Many literature stands look cheap and poorly made. A good literature holder can attract visitors who are passing by your booth to come and take a piece of literature. The best literature holders have simple, modern designs that showcase the literature (many holders mask or hide the literature because th
Many others have found the value of anniversaries that don’t round off to 25. Companies like Southwest Airlines (33), Yankee Candle (20), Old Navy (10) and Appleton Estate Jamaican Rum (155). In fact, nearly 45% of the companies we researched are celebrating “off year” company or brand anniversaries.
Recognize that your past is the strongest criterion people have to judge your future. So use your history of success to tell clients and customers about that fu
What happens when a board of director of a company with half a million employees starts leaking company secrets and strategy to the press? Well, in the case of HP, they decided to oust the CEO, when the board of director was caught thru looking at his phone records. The board of director who gave out the information costs the shareholders millions of dollars in shareholders equity due to negative press.The CEO has amongst here job the duty to protect shareholders value. And yet the CEO, Mrs. Dunn, was ousted from the company, rather than dealing with the criminal activity of the spy on the board of directors leaking information. Is that not the most insane thing you have ever heard? This is what happens when corporations turn to liberal thinking and political correctness.Unfortunately the CEO was a woman and Mrs. Dunn in resigning without a fi
Recognize that your past is the strongest criterion people have to judge your future. So use your history of success to tell clients and customers about that future and, most importantly, tell them about your place in their future.
Key Two: Get Started Now
You may have heard that Harley-Davidson began planning its 100th anniversary celebration the day after its 95th anniversary!
That tells you that it’s never too soon to get started. Because the most important thing you can do to assure success is to start planning today. Don’t limit the scope of what you can accomplish waiting to put plans in place.
Also, make sure you develop and promote a “sense of urgency” within your company about your anniversary. That urgency is an important element in a successful anniversary and can carry over into other aspects of your organization.
Key Three – Know What You Want as a Return On Investment
At the end of a year of anniversary marketing, you will want to know what you accomplished, what was your Return On Investment (ROI). This is all about measurement.
Determine the measurements th
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