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Hub You - Marketing a Small Town
Franchise company relations are critical to meet market demands and changes in customer or consumer buying behavior. Franchise relations between the franchisor and the franchised outlets or franchisees paramount to the success of the brand name. When franchise company relation strategies are working smoothly this provides additional efficiencies and therefore a greater chance for increased profits for both the franchisor and the franchisee.To maintain a strong franchise company relations strategy there must be constant communication between both parties. There needs to be feedback from the franchised outlets who are dealing with the customer on a constant and real-time basis. Any changes that t
Jannice K., a past Virginia resident, now California resident, worked in Burger King for ten years. Back when I was a junk food addict, she passed me the bag and drink through the drive through window. Occasionally, I would go inside to eat. We became friends and soon had regular times together early afternoons during her break. It wasn't long before I discovered Jannice’s real buried passion was grooming dogs. She sparkled whenever the topic came up.Later Jannice and I worked together to write articles and other materials on her passion. Now, Jannice lives in California, owns three grooming parlors, and is quite, quite well off. During a recent phone conversation she shared how n
We live in a very unique community that is both a geographic phenomena and a geological wonder. The location results in four very distinct and different seasons. Creative and artistic people have flocked to the area over the past few decades earning Bancroft, Ontario Canada the title of “The Most Talented Town in Ontario”. Of course, as a result of the significant season changes, the population fluctuates widely from a low in the winter of 15,000 people to a high of 45,000 people during the summer months. The majority of people in the community earn their living in small business, are self-employed or operate a specialty business. We have developed a non-traditional strategy to address the mobility and transient nature of the potential customers for local area b
Writing a joint venture proposal is really just a fancy way of saying to your potential partner, “Hey, let’s do a deal.”In fact, I’ve had far more success with brief, to-the-point proposals than I ever have with a stereotypical ten-page document packed full of corporate jargon.The truth of the matter is that regardless of who your potential partner may be - whether they’re an ezine publisher, a competing business owner or even if they’re the CEO of a Fortune 500 company – they’re all going to be asking themselves the same question when they receive your proposal:“What’s in this for me?”More specifically, they’ll be wondering exactly how you might be able to benefit them and the
We live in a very unique community that is both a geographic phenomena and a geological wonder. The location results in four very distinct and different seasons. Creative and artistic people have flocked to the area over the past few decades earning Bancroft, Ontario Canada the title of “The Most Talented Town in Ontario”. Of course, as a result of the significant season changes, the population fluctuates widely from a low in the winter of 15,000 people to a high of 45,000 people during the summer months. The majority of people in the community earn their living in small business, are self-employed or operate a specialty business. We have developed a non-traditional strategy to address the mobility and transient nature of the potential customers for local area
Dayton OH sure has a lot going for it. Everyone likes the Big Air Show and Aviation Conference. Wow, what a show. If you are an aviation buff you should not miss it. In fact our Commander in Chief also visited there for the Air Show event signifying the Wright Bros. Makes me feel comfortable that everyone is Pro-Dayton and that means jobs and a strong economic future too.Ohio is getting some juice politically and in the last election it proved to be the final battleground, many knew it would. Ohio has always been big in politics. It is also good to see that the political and government structure is working hard in Dayton to promote a positive and seamless goal with the Dayton Chamber of Commerce an
There is a memorable scene in the film, “In The Heat of The Night,” when Sidney Poitier’s character is tired of the guff he’s getting from his colleague, the Sheriff, portrayed by Rod Steiger.To end the condescension, Poitier says: “Call me MISTER Tibbs!”I can relate, as a customer, when I’m speaking to a CSR who has taken the liberty of using my first name, without permission.I don’t know where or when the change happened in our society, “empowering” CSR’s, and others we meet in business, to be so familiar, so soon. In fact, when I grew up, I was taught to use a formal title when:(1) Dealing with adults, and people of a more mature age;(2) Dealing with people who have f
WHY HIRE AN ACCOUNT ASSISTANT?When you first started your business, you probably did your own accounting; and that worked out fine. You were short on spendable capital and doing most of the necessary chores yourself was the only way to get started. But eventually, you got to a point where you really needed to concentrate on the income-producing aspects of your business and hire others to tend to the details.Recognizing when this point occurs is the first major challenge for the entrepreneur. Many will pass it right by, believing the only way to keep track of their company is by doing all the accounting for it themselves. This is an easy trap to which almost everyone is susceptible. Don’
The problems businesses face in a seasonal area are numerous.
1) Most local businesses are diverse and multi-faceted and traditional media (i.e. newspaper/radio/highway signage and direct marketing) are cost prohibitive in detailing their many offerings.
2) Traditional advertising does not reach the majority of your potential customers.
3) Yellow pages, another alternative to traditional advertising, is expensive and copies of which are not available to the majority of your potential consumers.
4) Small specialty businesses have limited or no advertising budgets whatsoever.
5) The geographical area is large and many businesses are off the beaten path and receive no exposure at all.
6) Many businesses require visuals that are not available with most local media, except newspapers.
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