Tags |
|
|
Links |
|
|
Hub You - Marketing Essentials for the Entrepreneur
Successful entrepreneurs have many traits in common. Here are ten of those traits that I consider to be very important.A successful entrepreneur...1. Places the needs of customers or clients first, and takes the time to find out what those needs are.2. Enjoys the freedom of fulfilling a chosen mission through the fruits of his or her own efforts.3. Continues ahead through good times and bad, learning valuable lessons from both, and applying those lessons to the future.4. Continually looks to bring out the best in others, bringing laughter and friendship to business as well as personal relationships.5. Respects his or her family and loved ones, and is committed for life t
Ok, so you've done your market research and you know what triggers the buying decision, now you are ready to begin making advertising decisions:
Copy - Advertising copy is a critical element of advertising and is often the most poorly done. Your ad copy must contain some key elements: Headline, Hook, Call to Action
Advertising Strategy - what is the best advertising medium to use? Newspaper ads? Radio? Internet? Direct Mail? Will you include a promotion (not the same as an advertisement)? The answers to these questions must be an outcome of the market research; without the research you may spend many advertising dollars in an area where your audience can't be found.
Budget - How much do you have to spend? What is the anticipated ROI? Do you have the resources to create and design the campaign or must that be f
After days of searching online, I found a website that I thought sold the item I needed. Excited, I scoured the website for the price of the product and the payment. Unfortunately, I never found the information. After ten minutes of searching, I gave up.No matter how many visitors you are able to attract to your website, there are still ways to lose them before making a sale. Below are the top 10 ways to lose a paying customer.1. Navigation – One of the easiest ways to turn off a website visitor is create a complicated website. If a customer struggles to find their a product, they will more than likely get frustrated and leave the website before they buy.When I first designed my website I had
A critical component to successful marketing is market research, yet it is the aspect of marketing that is least utilized by business, especially small businesses. Market research is the key ingredient in truly knowing who your customer is and why they do what they do. Advertising is only as effective as the market research that supports it.
How well do you really know your customer? Once you get past the demographics (assuming your really know that) how well can you answer the following questions?
1) My product/service is purchased based on
a. Emotions
b. Logic
2) The biggest "pain" or need my customers experience that I am equipped to satisfy is ______.
3) The decision maker for the product or service I provide is ____________________.
4) The major influencer for the decision to buy my product or service is _____________.
5) I have a consistent process to solicit feedback from customers for future product
development.
a. True
b. False
6) I know for every person that complains about my product or service, there are ______ who didn't complain vocally but did so by taking their business elsewhere.
7) I have identified the following buying trends of my core target market over the past
a. Six months
b. 12 months
c. 18 months
d. 2 years
e. Trend __________________________________________________.
8) My target audience is best reached by:
a. Radio
b. Television
c. Direct Mail
d. Internet
e. Flyers (if so, list where they should be posted)
f. Billboards
g. Other_________________
If you can provide detailed answers to all of the above questions, congratulations, you are now ready to develop a marketing campaign. If you were not able to answer all of the above questions, save your advertising dollars and spend them on market research.
From the market research you will be able to identify the next key element in marketing: what motivates the decision to buy. Most people think that logic is the catalyst for buying decisions and in a select few industries that is correct. Those making decisions on technology, medicine or something in the sciences will likely do so on the basis of logic. However, the average consumer makes very few decisions based on logic. A new car or truck purchase is not based on logic, it is based on emotion.
How will driving that vehicle make you "feel". Men may say it's the "hemi" engine, but they are not buying the engine - they are buying the emotion of masculinity, strength, power. A woman does not buy a dress based on the quality of the material but how it makes her "feel". It can be of superior quality and value for the price but if she puts it on and she "feels" fat, it will stay on the shelf. There are very few products purchased solely on logic. The main impetus for purchase is an emotional one that may then be supported by logic as the buyer compares competitors, but even then the competitive advantage will still lean toward the company that does the best job of hitting the right combination of emotion and logic.
Ok, so you've done your market research and you know what triggers the buying decision, now you are ready to begin making advertising decisions:
Copy - Advertising copy is a critical element of advertising and is often the most poorly done. Your ad copy must contain some key elements: Headline, Hook, Call to Action
Advertising Strategy - what is the best advertising medium to use? Newspaper ads? Radio? Internet? Direct Mail? Will you include a promotion (not the same as an advertisement)? The answers to these questions must be an outcome of the market research; without the research you may spend many advertising dollars in an area where your audience can't be found.
Budget - How much do you have to spend? What is the anticipated ROI? Do you have the resources to create and design the campaign or must that be fa
Logistics management is a science of planning, organizing, and executing activities for delivering the required goods or services in the right location at the right time. Modern technologies, communication links, and control systems are essential to manage materials, services, and financial goals. In today's complex commercialized world and for military operations, logistics management is used for effective and reliable performance.Military logistics management helps to plan, innovate, distribute, and maintain materials for a military operation. This also coordinates the activities of personnel movement and support, maintenance and disposition of facilities, and service delivery according to the requirem
1) My product/service is purchased based on
a. Emotions
b. Logic
2) The biggest "pain" or need my customers experience that I am equipped to satisfy is ______.
3) The decision maker for the product or service I provide is ____________________.
4) The major influencer for the decision to buy my product or service is _____________.
5) I have a consistent process to solicit feedback from customers for future product
development.
a. True
b. False
6) I know for every person that complains about my product or service, there are ______ who didn't complain vocally but did so by taking their business elsewhere.
7) I have identified the following buying trends of my core target market over the past
a. Six months
b. 12 months
c. 18 months
d. 2 years
e. Trend __________________________________________________.
8) My target audience is best reached by:
a. Radio
b. Television
c. Direct Mail
d. Internet
e. Flyers (if so, list where they should be posted)
f. Billboards
g. Other_________________
If you can provide detailed answers to all of the above questions, congratulations, you are now ready to develop a marketing campaign. If you were not able to answer all of the above questions, save your advertising dollars and spend them on market research.
From the market research you will be able to identify the next key element in marketing: what motivates the decision to buy. Most people think that logic is the catalyst for buying decisions and in a select few industries that is correct. Those making decisions on technology, medicine or something in the sciences will likely do so on the basis of logic. However, the average consumer makes very few decisions based on logic. A new car or truck purchase is not based on logic, it is based on emotion.
How will driving that vehicle make you "feel". Men may say it's the "hemi" engine, but they are not buying the engine - they are buying the emotion of masculinity, strength, power. A woman does not buy a dress based on the quality of the material but how it makes her "feel". It can be of superior quality and value for the price but if she puts it on and she "feels" fat, it will stay on the shelf. There are very few products purchased solely on logic. The main impetus for purchase is an emotional one that may then be supported by logic as the buyer compares competitors, but even then the competitive advantage will still lean toward the company that does the best job of hitting the right combination of emotion and logic.
Ok, so you've done your market research and you know what triggers the buying decision, now you are ready to begin making advertising decisions:
Copy - Advertising copy is a critical element of advertising and is often the most poorly done. Your ad copy must contain some key elements: Headline, Hook, Call to Action
Advertising Strategy - what is the best advertising medium to use? Newspaper ads? Radio? Internet? Direct Mail? Will you include a promotion (not the same as an advertisement)? The answers to these questions must be an outcome of the market research; without the research you may spend many advertising dollars in an area where your audience can't be found.
Budget - How much do you have to spend? What is the anticipated ROI? Do you have the resources to create and design the campaign or must that be f
There is nothing more American than the dream that is guaranteed to every single citizen, the dream of the ability to get rich. The only thing that is not universal in this desire to get rich is the actual meaning, or definition, of that term 'get rich'. After all, is the idea of being rich the same to someone from America as it is someone from Mexico? Someone from a wealthy family and someone from poverty?Before you can commit to any career plan or certain avenue to get rich you must determine exactly what it is to you to 'be' rich. Are you looking for a six-figure income, a summer home and a winter home, or simply to be comfortable enough to pay all the bills and be ready to pay for the kid's college
e. Trend __________________________________________________.
8) My target audience is best reached by:
a. Radio
b. Television
c. Direct Mail
d. Internet
e. Flyers (if so, list where they should be posted)
f. Billboards
g. Other_________________
If you can provide detailed answers to all of the above questions, congratulations, you are now ready to develop a marketing campaign. If you were not able to answer all of the above questions, save your advertising dollars and spend them on market research.
From the market research you will be able to identify the next key element in marketing: what motivates the decision to buy. Most people think that logic is the catalyst for buying decisions and in a select few industries that is correct. Those making decisions on technology, medicine or something in the sciences will likely do so on the basis of logic. However, the average consumer makes very few decisions based on logic. A new car or truck purchase is not based on logic, it is based on emotion.
How will driving that vehicle make you "feel". Men may say it's the "hemi" engine, but they are not buying the engine - they are buying the emotion of masculinity, strength, power. A woman does not buy a dress based on the quality of the material but how it makes her "feel". It can be of superior quality and value for the price but if she puts it on and she "feels" fat, it will stay on the shelf. There are very few products purchased solely on logic. The main impetus for purchase is an emotional one that may then be supported by logic as the buyer compares competitors, but even then the competitive advantage will still lean toward the company that does the best job of hitting the right combination of emotion and logic.
Ok, so you've done your market research and you know what triggers the buying decision, now you are ready to begin making advertising decisions:
Copy - Advertising copy is a critical element of advertising and is often the most poorly done. Your ad copy must contain some key elements: Headline, Hook, Call to Action
Advertising Strategy - what is the best advertising medium to use? Newspaper ads? Radio? Internet? Direct Mail? Will you include a promotion (not the same as an advertisement)? The answers to these questions must be an outcome of the market research; without the research you may spend many advertising dollars in an area where your audience can't be found.
Budget - How much do you have to spend? What is the anticipated ROI? Do you have the resources to create and design the campaign or must that be f
There is a lot of talk about leadership development but very little specific leadership skill training is available. It seems like success is dependent upon surrounding yourself with the right people and hoping they have the skills necessary to do the job. Compassion often prevents us from replacing those that don’t have the skills in a timely fashion and very little coaching and mentoring support is available within the company.A sad commentary considering that team building and teamwork skills are critical to the effectiveness of the management team. Success of your management team can be defined by what they accomplish as a group. A synergy within the team that creates unity, clarity of direction with a
How will driving that vehicle make you "feel". Men may say it's the "hemi" engine, but they are not buying the engine - they are buying the emotion of masculinity, strength, power. A woman does not buy a dress based on the quality of the material but how it makes her "feel". It can be of superior quality and value for the price but if she puts it on and she "feels" fat, it will stay on the shelf. There are very few products purchased solely on logic. The main impetus for purchase is an emotional one that may then be supported by logic as the buyer compares competitors, but even then the competitive advantage will still lean toward the company that does the best job of hitting the right combination of emotion and logic.
Ok, so you've done your market research and you know what triggers the buying decision, now you are ready to begin making advertising decisions:
Copy - Advertising copy is a critical element of advertising and is often the most poorly done. Your ad copy must contain some key elements: Headline, Hook, Call to Action
Advertising Strategy - what is the best advertising medium to use? Newspaper ads? Radio? Internet? Direct Mail? Will you include a promotion (not the same as an advertisement)? The answers to these questions must be an outcome of the market research; without the research you may spend many advertising dollars in an area where your audience can't be found.
Budget - How much do you have to spend? What is the anticipated ROI? Do you have the resources to create and design the campaign or must that be f
Businesses getting into a partnership or individuals looking to avail the services of a business should first conduct a business background check. This assists them in making a more informed business decision. There are several agencies that provide information on businesses; the information can include data on lawsuits, liens, bankruptcies, and corporate information.Individuals wishing to take the services of a law firm, a contractor, a car dealer, or builder can perform a business background check to try and ensure that they do not end up doing business with a trickster. Business background checks can also help in evaluating old-age homes and nursing centers where one may have to admit a family member.of hitting the right combination of emotion and logic.
Ok, so you've done your market research and you know what triggers the buying decision, now you are ready to begin making advertising decisions:
Copy - Advertising copy is a critical element of advertising and is often the most poorly done. Your ad copy must contain some key elements: Headline, Hook, Call to Action
Advertising Strategy - what is the best advertising medium to use? Newspaper ads? Radio? Internet? Direct Mail? Will you include a promotion (not the same as an advertisement)? The answers to these questions must be an outcome of the market research; without the research you may spend many advertising dollars in an area where your audience can't be found.
Budget - How much do you have to spend? What is the anticipated ROI? Do you have the resources to create and design the campaign or must that be factored into the budget as well?
Campaign - Research has proven that a consumer must hear (or see) the same thing a minimum of three times before it even registers. The more expensive, difficult or competitive the product, the greater the need for repetition.
Your logo, branding, customer communications, product design, promotions and advertising are all part of a marketing strategy that must be born out of your market research. True marketing consists of all of these elements.
Try this: over the next 21 days, analyze the advertising campaigns you see. Make note of what programs (for TV or radio) or pages (for print) specific products are advertised around. See if you can determine the target audience based on its placement. Then identify the "hook" in each advertisement and see if you can identify the emotion it is addressing. Then rate the advertisement, especially if you think you are part of the target audience. Just because an advertisement costs big dollars does not necessarily mean it is effective.
Marketing is something many think they can do and very few do it well...take the test and see.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/25501/iadvice-Marketing-Essentials-for-the-Entrepreneur.html">Marketing Essentials for the Entrepreneur</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/25501/iadvice-Marketing-Essentials-for-the-Entrepreneur.html]Marketing Essentials for the Entrepreneur[/url]
Related Articles:
How to Mix Business With Pleasure
Getting Paid To Do Surveys – You Can Start Getting Paid To Do Surveys TODAY!
Bookmark it:
|