e results? It’s way too early to tell. I’ve had positive feedback from my builder client that visitors have been delighted with the additional information without having to be bombarded with sales people. There has been a definite rise in people signing on to his newsletter.

We are still tweaking the system with more audio and graphics and less “talking heads”. *(See my previous article on “How Star Wars Helped me W

“I was starting to talk faster and faster to this young couple. Unfortunately, I had determined that they were just “tire kicking” and weren’t really ready for a home,” said my client.

My home builder continued with his tale;"Without being rude, I was trying to send them on their way because another couple had been wandering through the model for about 10 minutes now and I was stuck with the young couple. After they left, I quickly walked through the model trying to track the other couple down. I abruptly walked into them and blurted out the deadly, “Do you have any questions?” No, they shrugged and quietly went out the door.

“That was the last straw,” he said, I knew I had to call you. I want a system where if I was with one couple in the showroom office, I would have a method on giving my message of benefits while other people walk through the model. “Now Joe, can you do this?” “Sure, I said, we will put your message on DVD.”

I wrote a multi subject script that focused on my client's various benefits and tried to make each individual message in the movies no longer than 30 seconds. I did benefits on;

• Subdivision location, amenities
• “Allowance” pricing for light fixtures, floor coverings and appliances
• Audio testimonials of past clients
• Specific highlights of the particular room DVD was playing (MBR, basement, kitchen)
• Placed graphic at bottom showing web site and to sign up for newsletter

My client’s appliance supplier gave him televisions for use if we would advertise his store. We put television/DVD players on motion sensors so DVD’s started playing when visitors went into a particular room.

What are the results? It’s way too early to tell. I’ve had positive feedback from my builder client that visitors have been delighted with the additional information without having to be bombarded with sales people. There has been a definite rise in people signing on to his newsletter.

We are still tweaking the system with more audio and graphics and less “talking heads”. *(See my previous article on “How Star Wars Helped me Wr

left, I quickly walked through the model trying to track the other couple down. I abruptly walked into them and blurted out the deadly, “Do you have any questions?” No, they shrugged and quietly went out the door.

“That was the last straw,” he said, I knew I had to call you. I want a system where if I was with one couple in the showroom office, I would have a method on giving my message of benefits while other people walk through the model. “Now Joe, can you do this?” “Sure, I said, we will put your message on DVD.”

I wrote a multi subject script that focused on my client's various benefits and tried to make each individual message in the movies no longer than 30 seconds. I did benefits on;

• Subdivision location, amenities
• “Allowance” pricing for light fixtures, floor coverings and appliances
• Audio testimonials of past clients
• Specific highlights of the particular room DVD was playing (MBR, basement, kitchen)
• Placed graphic at bottom showing web site and to sign up for newsletter

My client’s appliance supplier gave him televisions for use if we would advertise his store. We put television/DVD players on motion sensors so DVD’s started playing when visitors went into a particular room.

What are the results? It’s way too early to tell. I’ve had positive feedback from my builder client that visitors have been delighted with the additional information without having to be bombarded with sales people. There has been a definite rise in people signing on to his newsletter.

We are still tweaking the system with more audio and graphics and less “talking heads”. *(See my previous article on “How Star Wars Helped me W

le walk through the model. “Now Joe, can you do this?” “Sure, I said, we will put your message on DVD.”

I wrote a multi subject script that focused on my client's various benefits and tried to make each individual message in the movies no longer than 30 seconds. I did benefits on;

• Subdivision location, amenities
• “Allowance” pricing for light fixtures, floor coverings and appliances
• Audio testimonials of past clients
• Specific highlights of the particular room DVD was playing (MBR, basement, kitchen)
• Placed graphic at bottom showing web site and to sign up for newsletter

My client’s appliance supplier gave him televisions for use if we would advertise his store. We put television/DVD players on motion sensors so DVD’s started playing when visitors went into a particular room.

What are the results? It’s way too early to tell. I’ve had positive feedback from my builder client that visitors have been delighted with the additional information without having to be bombarded with sales people. There has been a definite rise in people signing on to his newsletter.

We are still tweaking the system with more audio and graphics and less “talking heads”. *(See my previous article on “How Star Wars Helped me W

onials of past clients
• Specific highlights of the particular room DVD was playing (MBR, basement, kitchen)
• Placed graphic at bottom showing web site and to sign up for newsletter

My client’s appliance supplier gave him televisions for use if we would advertise his store. We put television/DVD players on motion sensors so DVD’s started playing when visitors went into a particular room.

What are the results? It’s way too early to tell. I’ve had positive feedback from my builder client that visitors have been delighted with the additional information without having to be bombarded with sales people. There has been a definite rise in people signing on to his newsletter.

We are still tweaking the system with more audio and graphics and less “talking heads”. *(See my previous article on “How Star Wars Helped me W

e results? It’s way too early to tell. I’ve had positive feedback from my builder client that visitors have been delighted with the additional information without having to be bombarded with sales people. There has been a definite rise in people signing on to his newsletter.

We are still tweaking the system with more audio and graphics and less “talking heads”. *(See my previous article on “How Star Wars Helped me Write Better Corporate Video Scripts”) My client and I both see tremendous potential for using DVD’s in this scenario for a couple more reasons.

This is a great strategy for getting sponsors to help with production costs. Most of the builder's suppliers/subcontractors want their message on DVD as well. We are also getting ready to put “mini-movies” on his web site for 24/7 exposure to his houses and subdivision underscoring and expanding benefits shown in model home.

Using DVD’s in this way, we have made better use of time in the model, increased sponsorship opportunities, established a consistent message. Even more incredibly, we are able to do all this without additional sales personnel. The upside going to DVD is obvious and potential to do even more with it is tremendous. In fact, I’m so excited, we are getting ready to do a “sales challenge” I devised.

I bet my client dinner that I could come up with more and better qualified leads from model home without a salesperson. (Would have person there just for security purposes) Using only DVD/videos and asking for visitors to qualify themselves, I feel I can get leads that are genuine and sincere. Not ones filled out to get salespeople off their back.

Consider all the reasons above to try DVD/videos; you’ll get your message out consistently and save money on personnel. You might even get your sponsors to pay for production.