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  • Hub You - DVD for Builders - 4 Principles for Using DVD's in Trade Shows

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    will look like big brother preaching the gospel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of drawing visitors in for your uniqu
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    Keep these four principles in mind when using video in a trade show. If you follow these rules you will impress your visitors and have the best opportunity to convert prospects into clients.

    1) Make sure that your DVD/video loops to your main action or message every 25-30 seconds. For example, if you have in-house designer that helps your clients, show that action occurring every 25-30 seconds. You want people walking the aisles to quickly see what benefit sets you apart. You do not have a lot of time, they are moving targets. You want that point to come up in your video quickly and consistently.

    2) Use graphics, images extensively. Do not use your “talking head” to tell how great your company’s products and services can be. It’s boring and your video will look like big brother preaching the gospel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of drawing visitors in for your unique

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    1) Make sure that your DVD/video loops to your main action or message every 25-30 seconds. For example, if you have in-house designer that helps your clients, show that action occurring every 25-30 seconds. You want people walking the aisles to quickly see what benefit sets you apart. You do not have a lot of time, they are moving targets. You want that point to come up in your video quickly and consistently.

    2) Use graphics, images extensively. Do not use your “talking head” to tell how great your company’s products and services can be. It’s boring and your video will look like big brother preaching the gospel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of drawing visitors in for your uniqu

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    Each time we throw a scoundrel out of public office we see the problems of disruption in organizational capital and in business we too see this all the time with management turnover, mergers or simply normal attrition. In the Public Sector it can be far worse as one team or staff is not re-e
    y 25-30 seconds. You want people walking the aisles to quickly see what benefit sets you apart. You do not have a lot of time, they are moving targets. You want that point to come up in your video quickly and consistently.

    2) Use graphics, images extensively. Do not use your “talking head” to tell how great your company’s products and services can be. It’s boring and your video will look like big brother preaching the gospel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of drawing visitors in for your uniqu

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    deo quickly and consistently.

    2) Use graphics, images extensively. Do not use your “talking head” to tell how great your company’s products and services can be. It’s boring and your video will look like big brother preaching the gospel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of drawing visitors in for your uniqu

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    will look like big brother preaching the gospel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of drawing visitors in for your unique benefit.

    3) Make sure your monitor is big enough. Your message is not only for the booth but will be projected out into the aisles of the show in that big convention center. While you don’t want the monitor to take over the booth, I would look at 20” at least.

    4) Be sure (yes I know I’m tooting my own horn) to have DVD done well. Have editing and graphics done by a professional. Video cameras and equipment is inexpensive enough to get the images economically, just make sure all the editing and rendering is done by a professional. If not you’re going to show a whole big room full of potential clients you’re an amateur and you are cheap.

    There is one final strategy to keep in mind. Your video needs to paint the big picture and show one unique benef

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