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Hub You - America's Busiest Copywriter Reveals His Secrets for High-Impact Business (and Product) Names
Generally when a business gets a complaint, only one, they can look the other way unless it is a very large client. Yet when they get two about the same perceived problem, then the businessperson ought to stop and consider the source of both complaints. Why is that you say; two complaints is not a lot really? True enough indeed, let me tell you why two complaints might actually be 40-60 complaints instead of the two that you actually heard about.You see regarding the "only 2nd person to ever complain theory” that is somewhat irrelevant as I am sure you as a businessperson have thought of this issue yourself at one time. After all it is your business and you probably know most everything going on in it
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite li
When stress runs out of control it leads to burnout. No news that this is a workplace problem. Every increase in productivity comes about not by magic but by effort and intensity. The workforce pulls together, works hard, puts in long hours and concentrates. The standards are set high. Of course there is stress.What is news, however, is that stress can lead to the loss of the highest motivated workers, managers and executives. The assumption would be otherwise. One would think the highest motivated people, especially among the ranks of managers and executives, would be the ones with the most staying power. But stress allowed to run out of control always goes in the same direction: burnout.There
There really are no rules regarding business names when it comes to marketing. It’s merely a matter of deciding what you want your name to accomplish. Here are some general guidelines that will help you decide on a name that works best for you, your product or service, and what you hope to achieve:
1. Contrary to popular belief, your business name does not need to be cute or clever to be remembered. International Business Machines is neither cute nor clever. Neither are names like General Electric, General Motors, Applied Materials, Cisco Systems, et al.
2. If your business is based on a single product, like a beverage, for instance, it s okay to make it the same as your product or tie it in to it for the sake of branding Coca-Cola, PepsiCo or Snapple. This can, in fact, double the impact of your marketing. When people talk about your company, they will, in effect, be talking about your product and vice versa.
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-shirts may have a hard time expanding into shoe sales or club wear. Tony s Totally Cool Fashions might be a better choice. Tony s Emporium, however, could sell ANYTHING, if T-shirts and clothing don t work out.
4. If you have no intention of expanding, choose a name that describes your primary business and possibly even conveys a benefit. Jiffy Lube, Express Car Wash and Speedy Mortgage all come to mind.
5. Avoid trendy names. When the trend dies out, so will your business. Think of all the Low-Carb stores that are opening up. If the Low-Carb diet craze proves to be a fad, there will be a lot of unhappy business owners.
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite lim
I was at a networking site talking to MLMer's about their problems and concerns. One concern keeps on popping up and that is why people are so stupid to not want to make more money.What most MLMer's don't realize is that the uninterested prospect isn't really stupid, and it's not really the prospect's fault. But it is the fault of the MLMer not to move on and find the more qualified prospects. Here's how the conversation went.MLMer: I just ask a person to listen to a phone presentation to give them info to what I really do. Then they complain that they're broke or either have a health problem. Now, if I told you I had something that could help you in both ways with no risk involved would you
1. Contrary to popular belief, your business name does not need to be cute or clever to be remembered. International Business Machines is neither cute nor clever. Neither are names like General Electric, General Motors, Applied Materials, Cisco Systems, et al.
2. If your business is based on a single product, like a beverage, for instance, it s okay to make it the same as your product or tie it in to it for the sake of branding Coca-Cola, PepsiCo or Snapple. This can, in fact, double the impact of your marketing. When people talk about your company, they will, in effect, be talking about your product and vice versa.
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-shirts may have a hard time expanding into shoe sales or club wear. Tony s Totally Cool Fashions might be a better choice. Tony s Emporium, however, could sell ANYTHING, if T-shirts and clothing don t work out.
4. If you have no intention of expanding, choose a name that describes your primary business and possibly even conveys a benefit. Jiffy Lube, Express Car Wash and Speedy Mortgage all come to mind.
5. Avoid trendy names. When the trend dies out, so will your business. Think of all the Low-Carb stores that are opening up. If the Low-Carb diet craze proves to be a fad, there will be a lot of unhappy business owners.
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite li
Something that I am asked every couple weeks is "why entrepreneurship?". This is a question that always makes me hesitate, and I've noticed that my reply is never exactly the same. Yet deep down I know it's what I love and would do even if the world was topsy turvy and making a lot of money through entrepreneurship wasn't possible.Let's examine the decision to be an entrepreneur. It's a complex topic so I'm going to break it down into a few posts exploring the benefits, disadvantages, misconceptions, and motivation behind entrepreneurship. I recently read that lists are more likely to attract traffic and since I have neglected the blog this week let's begin with what I feel are the top 5 reasons to be
2. If your business is based on a single product, like a beverage, for instance, it s okay to make it the same as your product or tie it in to it for the sake of branding Coca-Cola, PepsiCo or Snapple. This can, in fact, double the impact of your marketing. When people talk about your company, they will, in effect, be talking about your product and vice versa.
3. Don’t give your business a name that may limit future expansion, unless you have no intention of ever expanding. For example, Tony s Totally Cool T-shirts may have a hard time expanding into shoe sales or club wear. Tony s Totally Cool Fashions might be a better choice. Tony s Emporium, however, could sell ANYTHING, if T-shirts and clothing don t work out.
4. If you have no intention of expanding, choose a name that describes your primary business and possibly even conveys a benefit. Jiffy Lube, Express Car Wash and Speedy Mortgage all come to mind.
5. Avoid trendy names. When the trend dies out, so will your business. Think of all the Low-Carb stores that are opening up. If the Low-Carb diet craze proves to be a fad, there will be a lot of unhappy business owners.
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite li
One amazing, but sadly true, fact of today's advances in communication tools is that we really don't communicate much better than in the past.Indeed one recent study determined the number one advancement in communication tools was the availability of cheap on-line airfares.The airline trip was needed to clarify some earlier communication sent out electronically!Therefore a Manager/Supervisor must be able to clearly communicate to his/her direct reports in an effective manner.The following are 14 essential truths you must understand in order to improve your communication skills.1. Focus--When someone is talking to you, STOP what you are doing and thinking. Face the person ta
4. If you have no intention of expanding, choose a name that describes your primary business and possibly even conveys a benefit. Jiffy Lube, Express Car Wash and Speedy Mortgage all come to mind.
5. Avoid trendy names. When the trend dies out, so will your business. Think of all the Low-Carb stores that are opening up. If the Low-Carb diet craze proves to be a fad, there will be a lot of unhappy business owners.
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite li
Mining Gold is hard work you know? There are many people in the US to this day who still mine for gold. Did you know that in many countries people have protested mines, gold and silver are easy ones to protest because it is associated with greed as those minerals are also considered legal tender.A great mine to visit is one of the first gold mines in the country, The Reed Gold mine in Charlotte. There were over 300 gold mines in North Carolina in the 1820’s. This of course long before the 49’ers of CA. The Reed Mine was active until 1912. A total of 13 gold mines closed in the past two years in response to depressed gold prices or ore exhaustion in Canada. Collecting the Gold under the conditions requ
6. Be aware of the geographical consequences of your name. National Real Estate says one thing, Florida Real Estate another, Miami Real Estate yet another. If you plan to sell real estate throughout Florida, Miami Real Estate is quite limiting. And Florida Real Estate is quite limiting if you re trying to sell real estate in the other 49 states.
7. Try to convey your identity in your name. Quality Roofing says a lot more than Bob s Roofing; Johnson International Moving says much more than Johnson Moving Company; and Smith Tax Services says a whale of a lot more than Smith & Associates.
8. How will your name sound over the phone? Will people know how to pronounce it? Is it easy to read? Is your business name “ear-friendly?”
9. If you ll be using the Yellow Pages or other directories as your primary source of marketing, consider names that will get you listed first in your category, like Aardvark Lawn Care or Aaron Rentals.
10. Stay away from names with negative connotations. Murder Incorporated comes to mind. The trick is to attract customers not scare them away. Also stay away from names that might imply anything racial, religious, political, or sexual. The Dirty BookStore may sell old, used, antique and rare books, but to me it sounds like an adult bookstore. Chances are you won t find many families or churchgoers shopping there. A better name might be The Dusty BookStore to me, that says old books. None of these guidelines are etched in stone. The idea is to consider what EXACTLY you plan to do with your business name, OR what you want it to accomplish, and create your name around your objectives. Any name can be memorable and brandable, provided the product or service is there to back it up. There are lots of great names out there, and lots of horrible ones.
If you re a product-driven company – selling your own brand of products – the names of your products may carry more weight than the name of your business, in which case your business name isn’t as big of a concern. Concentrate instead on applying what we discuss to the names of your products.
On the other hand, you’re a business that offers many different types of products, or sells other peoples’ products, or offers a particular service or set of services, then your business name
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