search for his perfect market. He stopped and sat on a bench in front of the local gym. As he re-grouped, he noticed a group of women in their fifties running the treadmills and talking about health and fitness issues. Prince Mark was an avid sports lover- a seasoned athlete trained in polo, kayaking and running. He joined in on the women's conAfter poor web seminar results, the prince thought that maybe door-to-door sales would be more successful. On his first big day, Prince Mark woke up eager and excited about his new venture. With his product line and sales brochures in tow he began his journey through the village. He first approached a young mother who was strolling twin infants. "Perfect for my diaper rash cream!" he thought. Prince Mark gave his ever so charming sales pitch to the young mother. He even cooed and tickled the young infants. Until one yanked his hair and the other began to scream at the top of his lungs. Yikes! This was more than he had anticipated. Prince Mark was not very familiar with children and knowing little about mothering, he was unable to answer many of his potential customer's questions.

After a grueling 30 minutes, the prince quickly left and continued his quest for new customers. As he approached a local hot spot, he noticed a group of young maidens his age. "Awesome" thought the Prince, "Women my own age. This will be a piece of cake." With a beguiling smile and a wit to match, the prince began his sales pitch. Tanning oils - what young maiden doesn't want a gorgeous tan. Two hours passed by, as the prince enjoys food, dance and banter with the stunning young maidens. Until he discovered that none of them had a job.

Soon the prince became weary with his search for his perfect market. He stopped and sat on a bench in front of the local gym. As he re-grouped, he noticed a group of women in their fifties running the treadmills and talking about health and fitness issues. Prince Mark was an avid sports lover- a seasoned athlete trained in polo, kayaking and running. He joined in on the women's conv

"Perfect for my diaper rash cream!" he thought. Prince Mark gave his ever so charming sales pitch to the young mother. He even cooed and tickled the young infants. Until one yanked his hair and the other began to scream at the top of his lungs. Yikes! This was more than he had anticipated. Prince Mark was not very familiar with children and knowing little about mothering, he was unable to answer many of his potential customer's questions.

After a grueling 30 minutes, the prince quickly left and continued his quest for new customers. As he approached a local hot spot, he noticed a group of young maidens his age. "Awesome" thought the Prince, "Women my own age. This will be a piece of cake." With a beguiling smile and a wit to match, the prince began his sales pitch. Tanning oils - what young maiden doesn't want a gorgeous tan. Two hours passed by, as the prince enjoys food, dance and banter with the stunning young maidens. Until he discovered that none of them had a job.

Soon the prince became weary with his search for his perfect market. He stopped and sat on a bench in front of the local gym. As he re-grouped, he noticed a group of women in their fifties running the treadmills and talking about health and fitness issues. Prince Mark was an avid sports lover- a seasoned athlete trained in polo, kayaking and running. He joined in on the women's con

knowing little about mothering, he was unable to answer many of his potential customer's questions.

After a grueling 30 minutes, the prince quickly left and continued his quest for new customers. As he approached a local hot spot, he noticed a group of young maidens his age. "Awesome" thought the Prince, "Women my own age. This will be a piece of cake." With a beguiling smile and a wit to match, the prince began his sales pitch. Tanning oils - what young maiden doesn't want a gorgeous tan. Two hours passed by, as the prince enjoys food, dance and banter with the stunning young maidens. Until he discovered that none of them had a job.

Soon the prince became weary with his search for his perfect market. He stopped and sat on a bench in front of the local gym. As he re-grouped, he noticed a group of women in their fifties running the treadmills and talking about health and fitness issues. Prince Mark was an avid sports lover- a seasoned athlete trained in polo, kayaking and running. He joined in on the women's con

piece of cake." With a beguiling smile and a wit to match, the prince began his sales pitch. Tanning oils - what young maiden doesn't want a gorgeous tan. Two hours passed by, as the prince enjoys food, dance and banter with the stunning young maidens. Until he discovered that none of them had a job.

Soon the prince became weary with his search for his perfect market. He stopped and sat on a bench in front of the local gym. As he re-grouped, he noticed a group of women in their fifties running the treadmills and talking about health and fitness issues. Prince Mark was an avid sports lover- a seasoned athlete trained in polo, kayaking and running. He joined in on the women's con

search for his perfect market. He stopped and sat on a bench in front of the local gym. As he re-grouped, he noticed a group of women in their fifties running the treadmills and talking about health and fitness issues. Prince Mark was an avid sports lover- a seasoned athlete trained in polo, kayaking and running. He joined in on the women's conversation and shared his secret training regimes. Soon, they were thrilled and excited to learn of the Prince's health and fitness knowledge. Fitting in with the women was easy and the Prince soon found his opportunity to also share his anti-aging products and creams. The women loved them and they were so pleased to have met Prince Mark. With their interest in health and fitness, he was also able to offer them his organic multi-vitamins as well. It was pure target marketing success.

The Moral of the Story

Find your target market first, and then find out what products that group needs. When you choose a line of products, it is often difficult to find your market, if their is one at all.